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Match Group Shakeup as Revenue Falls and Tinder CEO Exits

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  • Friday, August 12 2022 @ 05:39 pm
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Match Group is making changes to its executive team and pausing its metaverse plans on the heels of a disappointing second quarter earnings report. Its stock fell 20 percent after the earnings call with investors.

According to reports, Tinder CEO Renate Nyborg is exiting after less than a year at the helm of the app. Bernard Kim, the new Match Group CEO following Shar Dubey’s exit two months ago, wrote this as explanation in his letter to shareholders: “Tinder’s current revenue growth expectations for the second half of the year are below our original expectations as a result of disappointing execution. We need to do more to excite our user base.”

Kim also announced a new COO, chief product officer, chief marketing officer, and chief technology officer according to Gizmodo, promoted from other parts of the company.

Match Group Falls Short of Q2 Revenue Expectations

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  • Wednesday, August 10 2022 @ 07:46 am
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Revenue growth for dating conglomerate Match Group has fallen in a disappointing second quarter for the company. The market responded and the company’s stock fell more than twenty percent, bringing its stock price down 42 percent of its value since the beginning of the year.

Match Group held its earnings call with investors, reporting revenue of $795 million compared to $804 million that analysts expected. In addition to this, Match Group lowered revenue forecasts for Q3 from $800 to $790 million according to CNBC News, which includes the impact from foreign exchange rates falling compared to the dollar. To complicate things for Match Group, it also means that there would be no growth at all between the quarters.

There were some hopeful signs despite the news. The company pointed out that overall revenue grew twelve percent compared to this time last year. In addition, the number of paid users increased 10 percent to 16.4 million according to the shareholder report, and revenue per paid user rose three percent to $15.86.

Tinder Relaunches Desk Mode Feature

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  • Friday, August 05 2022 @ 07:56 am
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Tinder Desk Mode
Tinder Desk Mode
Image: Tinder

As more people head back into the office after two years of working from home, Tinder has relaunched its popular Desk Mode feature.

Desk Mode is a convenient cover-up if you are browsing profiles on your work computer. When you click on the feature button, a small briefcase icon located in the top left corner of the screen, a decoy “Meeting Notes” screen will pop up on your monitor if your boss happens to walk in and catch you.

If you actually read the screen, Tinder had a little fun with the details. It includes an agenda to “buy drinks” and “order nachos with the works” and ends in a “late night ice cream run.” There’s also a graph showing “swipe stats for selfies” which includes “shirtless selfie” and “pics of my yacht.” Meeting recap notes are listed at the bottom, including “didn’t know the difference between a pale ale and a pilsner.”

Google Sues Match Group, Aiming to Remove Tinder and Other Dating Apps from its Play Store

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  • Friday, July 22 2022 @ 07:36 am
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Google has brought a lawsuit against Match Group, announcing its intention to remove dating apps like Tinder, OkCupid and Hinge from its Play Store.

The move is part of a countersuit, according to Bloomberg. The dating app conglomerate joined other app developers in bringing a lawsuit against Google’s parent company Alphabet, citing unfair practices in Google’s Play Store, specifically the requirement that developers pay commission for every in-app purchase made by its users. Google settled with the developers to pay them $90 million to compensate for lost revenue over the years.

Match Group has filed lawsuits and complaints against Apple for similar reasons.

Match Group Acquires Exclusive Dating App The League

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  • Wednesday, July 20 2022 @ 09:30 am
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The League Home Page

Match Group has acquired The League, a dating app known for its exclusivity because you have to apply to join.

The news about the members-only dating app was disclosed by a Tinder spokesperson to Tech Crunch. The League has become popular among ambitious, career-focused people looking for a more exclusive dating app experience, and as a result the app grew a long waiting list with people vying for a place. The terms of the deal were not disclosed.

Match Group’s new CEO Bernard Kim sent an email to employees, sharing the news: “We have just closed our acquisition of The League, a premium, niche dating app with a curated member base focused on matching career-oriented users looking for a serious relationship,” Kim wrote.

Google Settles with App Developers for $90 Million

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  • Wednesday, July 06 2022 @ 09:19 am
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Google has reached an agreement with app developers who sued over unfair Play Store practices, including charging a 30 percent commission on all in-app purchases. Part of the settlement requires Google to pay developers $90 million in lost revenue over the years, including Match Group.

According to Tech Crunch, in addition to the $90 million payout, Google will be revising its Developer Distribution Agreement to allow developers to contact users outside of the app, and to be more transparent with annual reports detailing app removals and account terminations, for example. In addition, Google will add a new “Indie Apps Corner” to its Play Store to highlight apps made by smaller startups and independent developers, who often get overlooked for the big players.

The settlement doesn’t resolve a larger problem of allowing developers to use third party payment systems and cutting Google Play and Apple Stores out of these commissions, which currently is not allowed in either store. Match Group and others have sued both Apple and Google for the right to have their own in-app payment system without forcing users to go through the stores, and for having to pay a percentage of every purchase to the tech giants.

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