Milestones

Tinder Offers Expanded Gender Options for its Dating App

  • Friday, December 16 2016 @ 03:33 pm
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Last month, Tinder rolled out a new feature for its popular dating app that provides daters with more gender options to complete their profiles. Following a similar move by OkCupid, Tinder users will be given more options than just “male” and “female” when selecting a gender.

By selecting the “More” option, users can choose between almost 40 identities, including “non-binary,” “transgender woman,” “transgender man,” “transmasculine,” “agender,” “two-spirit” and “other.” Users can also write in their own gender identity if none of these options apply.

According to website Slate, this was a move forward by Tinder to reach out to the trans community, who have reported being discriminated against and harassed on the app. Trans users were frequently reported as “spam,” or accused of trolling on the app, typically by other users who weren’t happy to be matched with someone who was trans. As a result of this false reporting, trans users often found themselves unfairly blocked, as Tinder didn’t have the capacity to thoroughly verify each complaint.

8th Annual iDate Awards Voting Now Open To The Public

  • Monday, November 21 2016 @ 06:58 am
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iDate Awards for 2017

The finalists have been selected for the 8th annual iDate Awards. It’s now up to the public to choose the winners.

Each year, the iDate Awards highlight the people and websites that represent the best and most innovative aspects of the online dating, matchmaking, and date coaching businesses. The winners will be announced at the iDate Awards ceremony on the night of January 25, 2017 in Miami. The ceremony will fall on the final evening of the 47th international iDate Dating Industry Super Conference, the industry’s largest convention and expo.

This year’s winners will be selected from thirteen categories:

After Being Sued, Christian Mingle now Offering Same Sex Dating

  • Tuesday, August 23 2016 @ 07:45 am
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  • Views: 1,847
Gay Dating at Christian Mingle

Gay men and women are now allowed to search and meet through dating site Christian Mingle, one of the largest niche dating sites in the industry. The site opened its platform to gay users after settling a lawsuit that claimed that it violated California’s non-discrimination law on the basis of sexual orientation.

According to the conditions of the settlement, Spark Networks who own Christian Mingle among other dating sites, will change their homepages to allow users to specify if they are a man or a woman, and also if they are looking for men or women. While Spark also agreed to create a more comprehensive and tailored matching service for users seeking same sex relationships within the next two years, the dating site Christian Mingle as it exists for gay singles can be frustrating.

Neil Clark Warren Steps Down as eHarmony’s CEO

  • Friday, August 19 2016 @ 07:18 am
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Dr. Neil Clark Warren

It's the end of an era. Los Angeles-based dating site eHarmony has announced that Neil Clark Warren - co-founder and star of the company's television ads – will retire as chief executive officer. He will remain as chairman, and longtime Vice President Grant Langston will take over as CEO.

Langston joined eHarmony in 2000 in preparation for the launch of the original site. Prior to that, he spent ten years in advertising and music marketing. In his role with eHarmony, Langston focused on the company's marketing efforts, customer care, content creation, social media, and product launches.

eHarmony board Director Jamie McJunkin said Langston “is a natural choice to succeed Dr. Warren as CEO as he has been at his side since the inception of the company. His level of experience in the field of online dating is unparalleled and we are pleased to elevate him to this position.”

Judge Rules ChristianMingle Must Now Include LGBT Singles

  • Monday, August 08 2016 @ 07:44 am
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As Pride Month ends in America, there’s big news for the country’s LGBT singles. Faith-based dating site ChristianMingle.com must now allow users to look for same-sex matches following the settlement of a class-action lawsuit in California.

The site, which bills itself as the largest online community for Christian singles, currently requires new users to select one of two options when creating an account: man seeking woman or woman seeking man. That is now set to change, following a three-year fight for equal rights.

Two gay men filed class action claims against ChristianMingle’s parent company, Spark Networks, in 2013. The suit alleged that the dating site excluded same-sex users, thereby violating the Unruh Civil Rights Act, California’s anti-discrimination law.

The State of California's website states: "Under the Unruh Civil Rights Act, all persons are entitled to full and equal accommodations, advantages, facilities, privileges, or services in all business establishments, including both private and public entities. The Unruh Civil Rights Act protects all persons against arbitrary and unreasonable discrimination by a business establishment."

Spark Networks agreed to the judge-approved settlement on June 27. Under the settlement, Spark Networks will only require users to identify themselves as a man or woman. The company also agreed to add new options for gay and lesbian users within two years. The settlement applies to ChristianMingle.com as well as its sister sites CatholicMingle.com, AdventistSinglesConnection.com, and BlackSingles.com.

During the two years, “Spark will ensure that the ‘man seeking woman’ and ‘woman seeking man’ options on the gateway/home pages of the Mingle sites ask only whether the user is a ‘man’ or a ‘woman,’” reads the judgment. Spark Networks must not change the match prompts to “man seeking woman” at any time in the future, unless it also “provides similar prompts which allow individuals seeking a same sex match to enter and use the sites without having to state that they are seeking a match with someone of the opposite sex.”

Additionally, the judge ordered Spark Networks to pay $9,000 to each of the plaintiffs who brought the suit, as well as covering the full $450,000 in attorneys fees incurred by the two men.

Vineet Dubey, one of the attorneys for the plaintiffs, expressed gratitude for the case’s resolution. “I am gratified that we were able to work with Spark to help ensure that people can fully participate in all the diverse market places that make our country so special, regardless of their sexual orientation,” he said in a statement.

A spokesperson for Spark Networks told The Wall Street Journal that the company was “pleased to resolve this litigation.”

EliteSingles Celebrates User Growth And Continues Global Rebrand

  • Friday, August 05 2016 @ 07:42 am
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Elite Singles Update

EliteSingles is an online dating service aimed at professionals who take their love lives as seriously as their time at the office. The site's intelligent matching algorithm prioritizes long-term happiness and compatibility using a thorough personality questionnaire and profile, helping marriage-minded singles escape the casual nature of most modern dating.

The formula has proved to be a winning one. EliteSingles has seen significant user growth, particularly in the UK where it reported year-on-year growth figures of 37% in Q1 2016. Overall, the company is currently growing at a rate of 25-30% each year.

The latest figures from the UK come hot on the heels of a rebrand in March. EliteSingles’ global makeover includes graphical and user experience improvements to the website and app, as well as significant improvements to the "Wildcard" function, which enables users to enjoy more potential matches every day. The UK, the United States, France, Ireland, New Zealand, Canada, and South Africa have all been updated with the fresh functionality, logo, and colour scheme.

Two years of solid growth inspired the rebrand. The site receives an average of 215,000 new member sign-ups per month across all its English speaking EliteSingles platforms, with 100,000 from the US, a further 40,000 from the UK, and 20,000 monthly sign-ups in Australia.

EliteSingles has become a premier online dating destination for professional singles looking for long-term relationships since its launch in 2013. The site’s average user is aged between 30 and 45, and the majority (85%) are university educated to at least a Bachelor degree level. All profiles on the site are manually verified and, using a sophisticated algorithm, matched based on a combination of education, profession, and personality.

New users complete an extensive questionnaire upon sign-up that analyzes unique personality traits. After completing the questionnaire, users fill out an in-depth profile that covers passions, hobbies, desires, dealbreakers, strengths, and more. From there the site takes over, presenting users with 3-7 matches each day that meet their personality and search criteria. The system is a perk for busy professionals who have little spare time to dedicate to dating.

Jeronimo Folgueira, CEO of EliteSingles, says “As our business rapidly grows, we want our brand to better reflect our positioning and to stick with our target audience. By adopting a more modern, friendlier, green logo we hope to increase our appeal among our core demographic of university-educated professionals as well as emphasise our commitment to delivering the best premium online-dating experience on the market.”

“Together with the redesign of our mobile app,” he continues, “we want our new more-recognisable brand aesthetic to embody the combination of assurance and excitement our users feel when they join EliteSingles.”

For more on this dating service you can read our review of Elite Singles.

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