Milestones

As Pride Month ends in America, there’s big news for the country’s LGBT singles. Faith-based dating site ChristianMingle.com must now allow users to look for same-sex matches following the settlement of a class-action lawsuit in California.

The site, which bills itself as the largest online community for Christian singles, currently requires new users to select one of two options when creating an account: man seeking woman or woman seeking man. That is now set to change, following a three-year fight for equal rights.

Two gay men filed class action claims against ChristianMingle’s parent company, Spark Networks, in 2013. The suit alleged that the dating site excluded same-sex users, thereby violating the Unruh Civil Rights Act, California’s anti-discrimination law.

The State of California's website states: "Under the Unruh Civil Rights Act, all persons are entitled to full and equal accommodations, advantages, facilities, privileges, or services in all business establishments, including both private and public entities. The Unruh Civil Rights Act protects all persons against arbitrary and unreasonable discrimination by a business establishment."

Spark Networks agreed to the judge-approved settlement on June 27. Under the settlement, Spark Networks will only require users to identify themselves as a man or woman. The company also agreed to add new options for gay and lesbian users within two years. The settlement applies to ChristianMingle.com as well as its sister sites CatholicMingle.com, AdventistSinglesConnection.com, and BlackSingles.com.

During the two years, “Spark will ensure that the ‘man seeking woman’ and ‘woman seeking man’ options on the gateway/home pages of the Mingle sites ask only whether the user is a ‘man’ or a ‘woman,’” reads the judgment. Spark Networks must not change the match prompts to “man seeking woman” at any time in the future, unless it also “provides similar prompts which allow individuals seeking a same sex match to enter and use the sites without having to state that they are seeking a match with someone of the opposite sex.”

Additionally, the judge ordered Spark Networks to pay $9,000 to each of the plaintiffs who brought the suit, as well as covering the full $450,000 in attorneys fees incurred by the two men.

Vineet Dubey, one of the attorneys for the plaintiffs, expressed gratitude for the case’s resolution. “I am gratified that we were able to work with Spark to help ensure that people can fully participate in all the diverse market places that make our country so special, regardless of their sexual orientation,” he said in a statement.

A spokesperson for Spark Networks told The Wall Street Journal that the company was “pleased to resolve this litigation.”

EliteSingles is an online dating service aimed at professionals who take their love lives as seriously as their time at the office. The site's intelligent matching algorithm prioritizes long-term happiness and compatibility using a thorough personality questionnaire and profile, helping marriage-minded singles escape the casual nature of most modern dating.

The formula has proved to be a winning one. EliteSingles has seen significant user growth, particularly in the UK where it reported year-on-year growth figures of 37% in Q1 2016. Overall, the company is currently growing at a rate of 25-30% each year.

The latest figures from the UK come hot on the heels of a rebrand in March. EliteSingles’ global makeover includes graphical and user experience improvements to the website and app, as well as significant improvements to the "Wildcard" function, which enables users to enjoy more potential matches every day. The UK, the United States, France, Ireland, New Zealand, Canada, and South Africa have all been updated with the fresh functionality, logo, and colour scheme.

Two years of solid growth inspired the rebrand. The site receives an average of 215,000 new member sign-ups per month across all its English speaking EliteSingles platforms, with 100,000 from the US, a further 40,000 from the UK, and 20,000 monthly sign-ups in Australia.

EliteSingles has become a premier online dating destination for professional singles looking for long-term relationships since its launch in 2013. The site’s average user is aged between 30 and 45, and the majority (85%) are university educated to at least a Bachelor degree level. All profiles on the site are manually verified and, using a sophisticated algorithm, matched based on a combination of education, profession, and personality.

New users complete an extensive questionnaire upon sign-up that analyzes unique personality traits. After completing the questionnaire, users fill out an in-depth profile that covers passions, hobbies, desires, dealbreakers, strengths, and more. From there the site takes over, presenting users with 3-7 matches each day that meet their personality and search criteria. The system is a perk for busy professionals who have little spare time to dedicate to dating.

Jeronimo Folgueira, CEO of EliteSingles, says “As our business rapidly grows, we want our brand to better reflect our positioning and to stick with our target audience. By adopting a more modern, friendlier, green logo we hope to increase our appeal among our core demographic of university-educated professionals as well as emphasise our commitment to delivering the best premium online-dating experience on the market.”

“Together with the redesign of our mobile app,” he continues, “we want our new more-recognisable brand aesthetic to embody the combination of assurance and excitement our users feel when they join EliteSingles.”

For more on this dating service you can read our review of Elite Singles.

According to a recent article in Bloomberg News, Tinder expects its paid subscriber base will double by the end of the year.

The Tinder app is free to use, but about 1 million users are currently paying for its tiered service, which provides special features, such as the ability to “super-like” a profile. Super-like allows you to let the person know you think they are extra special, instead of just swiping right as usual. Other paid features include “Rewind” where users can return to a previous profile they swiped left on, or rejected, for the opportunity to choose differently.

Tinder announced recently that it will launch a new social feature to its app to connect groups of friends who share common interests. There is no news on whether that will be part of its free platform or a new paid feature, too.

Gary Swidler, chief financial officer of Tinder's parent company, Match Group Inc., described efforts to monetize the dating app as being "ahead of schedule."

Subscribers aren’t Tinder’s only source of income. The company originally started drawing revenue from ad sales.

Tinder’s huge database of more than 9 million daily users and its well-known brand, especially among the coveted Millennial age group, makes the app a great advertising vehicle for many companies looking to expand their brand awareness. Users of the service spend roughly 35 minutes per day on the app and swipe left or right 140 times, according to company executives. This means a captive audience, which is also appealing to marketers.

While Tinder will continue to sell advertising over its platform (one of the drawbacks of using the free app), they will also push forward with gaining more subscribers and developing more paid features. Tinder garnered criticism last year for charging more money to users over 30, but the company has not since changed its pricing policy.

Because of the growth in Tinder’s revenue, the management team told Bloomberg they feel confident in adding new features to the service and “taking some swings,” in terms of taking chances with the features. The company admitted it hasn’t made any significant changes to the app since adding the “Super-like” feature last November, though recently they were testing the social feature which links you through your Facebook friends to other friend groups and garnered criticism for its lack of privacy. (Users could see their Facebook friends’ Tinder profiles without their knowledge.)

Tinder is owned by Match Group, which also owns popular dating platforms Match, OkCupid, and Plenty of Fish.

To coincide with LGBT Pride Month in the United States, China’s most popular gay social networking app announced last month a major milestone. Blued, founded in 2012, has completed its latest rounds of investor financing and now has a value of $300 million.

Blued claimed more than 27 million registered users globally as a February 2016, with overseas users accounting for more than 20 percent of the total. Not only does that make it China’s biggest gay dating app and bigger than Grindr, it also makes Blued one of the top social networking apps on the App Store.

Geng Le, CEO of Blued, said the company has seen significant revenue growth, particularly in the first half of 2016 when it started to make a profit. The app primarily makes money from advertising and live streaming, where audiences can tune into live-streaming video broadcasts and send virtual gifts to the broadcasters.

"With the funding, we plan to speed up our international expansion, and localize our products overseas,” Geng said. “We will promote the marketing and branding, and set up more offices overseas. We also plan to hire more competitive staff, and we will pay them a considerable salary."

Blued currently operates offices abroad in the United States and Thailand. The app has been translated into nine languages and its users hail from more than 190 countries and regions.

What has made Blued so explosively popular? As one of the earliest Chinese-language, geo-dating apps for gay singles in the region, Blued got an early foothold in the market. And given that China’s population is 1.3 billion - 1.7 million of which are estimated to fall on the LGBT spectrum - that market is potentially enormous.

“The gay business is a piece of virgin territory in China, and we hope to become a leader of this lucrative market,” Geng Le told China Daily this week. “The substantial spending ability of gays and the funding support we got indicate the strong power of the so-called pink economy.”

For comparison, consider Grindr. As the world’s other best-known gay dating app, Grindr was valued at $155 million earlier this year when it sought its most recent investment in China. Grindr has more than two million daily active users, according to a factsheet from June 2015. Blued has over three million.

The numbers bode well for Blued, which is preparing to shift its strategy in light of the good news. Last November, Geng Le said that Blued was aiming for a stock market flotation within five years. China Daily reports that the company now hopes to achieve it within the next one to two years, though the location of the listing is not yet known.

Christian Café from 2010

After 17 years of connecting Christian singles, ChristianCafe.com has something of its own to be excited about. The site recently launched a brand new (and long overdue) look.

The makeover catapults ChristianCafe firmly into the 21st century. The site now works well on all devices, from the smallest mobile phone to the largest desktop screen. “It just became easier, faster, and super user-friendly to use ChristianCafe.com on a phone, mobile device, or tablets,” says the blog announcement. “And, because we are mobile responsive, when you’re on the move, ChristianCafe.com goes with you.”

Visitors, new users, and current users will all benefit from the redesign. A few highlights of the changes include:

Christian Café in 2016

• Reorganized sign up pages that aim to make the registration process easier and faster
• More dynamic pages that are easier to navigate and provide faster results
• Mobile responsiveness that means the service can be used on the go
• A better overall user experience for members

Another perk? ChristianCafe hopes for an influx of new users now that the service is mobile-friendly. Not only does that provide obvious benefits to the company, it’s also a plus for users - more new members means more choices for everyone on the site.

Although the facelift means ChristianCafe.com has undergone significant cosmetic changes, the core values that have made it successful remain the same. “Our goal is to help Christian singles to search and connect with their life partner/future spouse,” says the site, “and with our new look, it will change the way singles see Christian dating online.”

Looking forward, ChristianCafe says to expect new features and greater functionality to be implemented on an ongoing basis. Continuous efforts will be made to be the top-of-the-line dating destination for Christian singles.

If you’re ready to give it a shot, head over to the site and sign up for your free 10 day trial. The trial period allows prospective members full access to the site - from free searching, to free messaging, to free winks and IMs - making ChristianCafe.com the only Christian dating site to offer complete trial access.

ChristianCafe is one of the leading sites for connecting Christian singles online and the only major Christian dating service that’s actually Christian-owned. Founded in 1999, ChristianCafé has spawned thousands of success stories that can be found in its testimonials section. Read our review here.

Tinder, Bumble, and Coffee Meets Bagel may inspire most of the buzz in the mobile dating industry, but it’s Badoo that’s now celebrating a major milestone. The London-based company has just become the first ever dating app to reach 100 million downloads in the Google Play store.

“We’re really excited about today’s milestone,” said Alexandra Chong, President of Badoo, in a statement. “With 10 years of existence, Badoo has the industry’s deepest insights and experience, and knows how to use this wealth of information to create a fantastic user experience and sustain incredible growth and momentum.”

Other companies in the 100 million club on Android include Whatsapp, Snapchat, Spotify, and Twitter - but a surprising number of big names (from the aforementioned Tinder to Amazon, Uber, and Pinterest) haven’t yet cracked the nine-digit mark.

Along with that big news comes the launch of a timely new feature. Badoo is putting privacy and security at the forefront of the product by introducing a new photo verification system designed to combat catfishing. To get a picture verified, users must submit a selfie with a pose requested by Badoo. The gestures are not common, like a thumbs-up, but rather unique and specific.

Once the image has been submitted, Badoo’s team of over 5,000 moderators across the globe review it to ensure it follows the directions and matches the other photos on the profile. The entire process can reportedly be completed in less than one minute.

For an additional layer of safety, users can opt to be matched only with verified users. Chong says the selfie scheme was devised to make the verification process fun instead of tedious. After testing other possibilities, selfies were the clear winner. Moving forward, existing users will be encouraged to verify their account and 100% of new Badoo users worldwide will be required to go through the process.

Badoo hopes the new feature release will aid its push into the United States. The company has plans to open its first office in the US and will begin a marketing/PR campaign to announce its arrival. Chong says the company has also set its sights on solving other problems that plague the online and mobile dating worlds.

“We hear a lot of complaints about people chatting forever online and never meeting face-to-face,” she told Forbes. “So we developed a great, innovative feature to address that. It will be launching in the coming months, so stay tuned!”. For more on this dating app please read our Badoo review