Studies

People say “there are plenty of fish in the sea,” but sometimes the online dating sea feels more like a swamp. You encounter creature after creature, stumble through quicksand, and occasionally find a rare flower amongst the moss and mold.

When you do find one of the eligible ones, the pressure's on. What's the best way to break the ice so they don't run away, thinking you're one of the swamp creatures? A study published in Evidence Based Medicine may have the answer.

Scientists from Barts, the London School of Medicine, and The University of North Texas teamed up to uncover the secrets of the perfect online dating profile. They performed a meta-analysis of 86 psychology, sociology, computer, and behavioral studies, and compiled surprisingly specific guidelines for expert online dating.

Conversations beginning with open-ended questions consistently had the highest response rates. Open-ended questions allow the recipient to choose from many possible answers, thereby keeping the conversation flowing. A simple yes or no question, on the other hand, stalls the conversation as soon as it's answered.

Initial exchanges also fared better when response times were quick. That may come as a surprise to those who are worried about appearing over-eager. Speedy replies were not a turn off, so no need to keep a date waiting.

In news that isn't surprising, messages that included spontaneous wit and humor were well received, as were messages that disclosed personal information. The former puts the recipient in a good mood, exerting a powerful influence on the way they imagine they will feel with you in the future. The latter makes them feel closer to you.

Generic messages are not advised, nor is overt flattery. Potential dates want to feel special, so avoid the cut and paste, but we are also not inclined to accept compliments we don't think are credible. Strike a balance somewhere in between.

End every conversation on a positive note. We're hardwired to remember the end of an experience better than the beginning or the middle, so we judge the pleasure of an experience based primarily on its conclusion. That's the best time to reveal positive things about yourself.

Do not wait too long to turn an online chat into a face-to-face meeting. An earlier switch is associated with better outcomes.

First impressions really do count. Keep the first conversation fun and honest, because that's how your match will think of you during future exchanges, and get offline as soon as you feel comfortable.

Did you know crafty ladies love Houston, men in Seattle seek outdoor adventure, and intellectual singles flock to Washington, DC?

It's hard to put much stock in the interests section on online dating profiles. Occasionally you may connect with something, but mostly it's a lot of boring clichés (“I like traveling and hanging out with my friends”). All most of us use the interests section for is scanning for red flags and looking for microscopic signs of compatibility.

Well, it turns out those interests may serve a more important purpose. Using an interest-based algorithm, PlentyOfFish examined the dating profiles of more than 10 million singles over the age of 21 to group them into personality types. The results were released as a new research study called PlentyOfPersonality.

The research identified the top 20 personality archetypes, based on corresponding interests, of singles in 11 major American cities. The data was then broken down by city and gender to asses how differences and similarities in the personality types might impact dating habits.

The 20 personality types are: Artist, Bar Game Buff, Cultured Urbanite, Curious George, Eternal Optimist, Family First, Fast and Furious, Happy-Go-Lucky, Health Buff, Intellectual, Live Event Fan, Mainly Mainstream, Pinteresters, Romantic, Salt of the Earth, Social Butterfly, Sports Fanatic, Weekend Warrior, Well-Rounded, and Outdoor Adventurer.

Scanning the data, it's clear that some cities have greater potential for compatibility than others. Men and women in Detroit, for example, sync up on three of the four top personality types: Weekend Warriors, Eternal Optimists, and Bar Game Buffs.

On the other hand, singles in Boston may have a hard time finding their matches. Female residents are Cultured Urbanites, but most men are partying Weekend Warriors. A similar split is seen in Seattle, where men are Weekend Warriors and Outdoor Adventurers, but women fit into the quieter and more creative categories of Pinteresters and Artists.

So what we can we learn from POF's personality study?

First, don't skip over the interests section. You may be tempted to say “I dunno,” “Ask me,” “Too many to list here,” or leave it blank, but you're missing a valuable opportunity.

When you do fill it out, consider your answers carefully. Discerning visitors are using your interests, consciously or subconsciously, to construct a portrait of your personality. Make sure it's an accurate representation of who you are and make sure the statement it's making is positive.

If all else fails, perhaps it's time to pack up and move. Love could be waiting across state lines. For more on the dating service which conducted the study, you can read our Plenty of Fish review.

Before you start looking for the perfect lighting situation for your online dating photo shoot, or try a lot of make-up before you snap the picture, you might want to reconsider. A new study found that while your photo may appear more attractive when it’s “enhanced,” if you’re a woman, you likely won’t be trusted.

Researchers at the University of Connecticut conducted an experiment to determine how people judged each other based on their online dating profile photos. They asked 153 straight men and 152 straight women, ages 17 to 36, to look at one of four pictures – each looked at both enhanced and unenhanced pictures of the same person.

Both men and women thought the enhanced photos made the dater considerably more attractive. But men tended to assume that the enhanced female photos were hiding something, and that they couldn’t be trusted. The women on the other hand felt the guys who were enhanced were more likeable and trustworthy – creating a “halo effect” if you will.

While the new study looked at online dating specifically, it seems to corroborate what happens in the real world when people are checking each other out in person.

According to Today.com, the new research provides more evidence of how makeup can change people's perceptions of a woman's character. Alex Jones, a postdoctoral research associate at Gettysburg College who was not involved in the study, told the morning show website: "Attractive people are not always seen in a positive light. Attractive women seem particularly vulnerable to these judgments and cosmetics use is one area where harsher judgments are given to women."

Interestingly, the study also pointed to a lack of concern among men: “males found the beautified profile as more attractive and had a higher desire to date the person in the picture despite the lower degree of trustworthiness they reported," the authors noted. So even though the men didn’t trust the women who enhanced their photos, they did have a desire to date them anyway.

On the flip side, women seemed to trust men more when they had enhanced their photos, assuming that personality traits would match their looks.

Why did women find the guys with beautiful photos more appealing and trustworthy? It seems that this mirrors real life – women tend to fantasize about what they desire, assuming that a man who presents well is also going to be great boyfriend material. Unfortunately, in real life, you can’t know if someone is trustworthy until you get to know them – therefore, it’s fantasy to assume someone might be great based on an enhanced photo.

The researchers will present their findings at the conference of the International Communication Association in San Juan, Puerto Rico from May 21-25.

You've agonized over every single detail in your profile. You've wondered if you should add an inch to your height or shave a year off your age. You've wondered if your tagline is witty enough. You've worried that saying you're looking for a relationship makes you look desperate.

In all that agonizing, you probably never worried about this: your profile picture may be too hot.

Yep, just when you thought you'd worried about everything you could possibly worry about, researchers have come up with yet another thing to stress out about. Ain't science grand?

A team from the University of Connecticut conducted an experiment to determine how people construct judgments using online dating profile pictures. They showed 305 volunteers between the ages of 17 and 36 a photo of a man or a woman. Some of the photos were casual – average lighting, no special makeup or hair treatment. The other photos were enhanced with makeup, hair styling, and strategic lighting.

Participants were then asked a series of questions to determine the profiles' physical attractiveness, similarity (to the participant), trustworthiness, and their desire to date the person featured.

The researchers found that men considered the beautified pictures more attractive, but also considered them less trustworthy than the non-beautified pictures of the exact same woman. Women, on the other hand, found the beautified male profile picture both more attractive and more trustworthy than the non-beautified picture of the same man.

Study co-author, Rory McGloin, explained the findings in a news release: “This finding suggests that even when men suspect that a woman may not look exactly like she does in her profile picture, they are willing to take the risk and pursue a date with her. In our sample, attraction seems to be more important than trust.”

McGloin also suggested that the mistrust of enhanced photos could come from the increasing spread of the catfishing phenomenon. "This finding provides an empirical highlight to the concept of catfishing and the larger phenomena surrounding online dating,” he said, “in which it is both normal and acceptable for individuals' to mislead or deceive their potential suitors."

The study – colorfully called "Too Hot to Trust: Examining the Relationship Between Attractiveness, Trustworthiness, and Desire to Date in Online Dating" – will be presented at the 65th Annual International Communication Association Conference in San Juan, Puerto Rico, 21-25 May 2015.

Can a profile picture really be “too hot to trust?” And if so, what does that mean for apps like Tinder that rely so heavily on photos?

Are you on Tinder? Chances are, you’re also a member of a traditional online dating site – and many of you are paying for the service. According to a recent survey by Global Web Index, 70% of Tinder users also use an online dating site – and the majority are accessing all dating sites through their phones (58%).

Tinder has changed the online dating market in a big way – more people are participating, simply because Tinder has helped online dating lose its stigma by providing a low-intensity, game-like experience. It’s much easier to swipe left and right according to potential matches' looks, and have Facebook and Instagram photos populate your profile without having to do much. It takes the pressure off of the whole experience, plus it’s free unless you upgrade to Tinder Plus.

However, many people who use Tinder want to add to their online dating experience, and therefore join paid sites like Match.com along with other online dating sites, paid or free (although most free online dating services are moving to a tiered premium service model to create more revenue).

Global Web Index found some interesting statistics in their study – including the fact that 31% of those surveyed used an online dating site in the last month, but only 1% used Tinder. Six percent used a location-based dating app, which means people are looking for other alternatives to Tinder, even in the dating app market.

Obtaining revenue from Tinder Plus could be an obstacle for the company. According to Global Web Index, only 14% of online dating site users as a whole pay for a service, while 24% of Tinder users pay for an online dating site (which makes it seem likely they wouldn't also pay for Tinder). And more than a third of dating app users say they use ad-blocking software, which means premium services like Tinder Plus have to come up with compelling features to attract paying clients, in addition to promising an ad-free experience. Perhaps this is why the company is placing limits on its free service, restricting the number of profiles a user can look at each day – to get people to invest in the paid service.

One last interesting statistic from the study: men outnumber women on Tinder 6 to 4, so ladies are definitely at an advantage using the app. However, although half of Tinder users are single, a substantial amount (30%) are married, and another 12% consider themselves in a relationship – even though they are on Tinder.

So if you decide to use Tinder, it’s a safe bet that your online dating experience will be enhanced if you decide to invest in another service as well.

In 1995, Match.com forever changed the way we meet and connect.

Electic Classifieds launched Match on April 21, 1995. By October 1996, membership reached 100,000 singles. A year later, 150 couples who met on Match had walked down the aisle together.

That was just the beginning. Things exploded at the turn of the century, when Match partnered with AOL and MSN to bring online dating to the general public. Match launched internationally in 2002 and introduced its mobile service in 2003. By 2010, Match had become responsible for more dates, relationships, and marriages than any other dating site.

Now, in 2015, Match is celebrating two decades as the world's largest dating service. The site is responsible for over 10 million relationships in the US alone, and has created more than a quarter of a billion matches overall.

In honor of Match.com's 20^th birthday, let's take a look back on some of the ways online dating and romance have changed over the years.

1. The stigma is mostly gone. When Pew Research Center studied online dating habits in 2005, most Americans were skeptical. By 2013, more than half agreed with the statement “Online dating is a good way to meet people.” Some still consider online dating a desperate tactic, but they are in a minority that shrinks more and more with each passing year.
2. 1 in 5 adults ages 25-34 have tried online dating. Online dating is most popular amongst singles in their mid-20s through mid-40s, but 45-54 year olds are just as likely to date online as 18-24 year olds. Some suggest that online dating is particularly useful for older singles, who tend to have a more limited number of available partners in their immediate social cirlces.
3. More singles are open to meeting someone from an online dating site. When Pew Research Center conducted a survey in 2005, they found that 43% of online daters met someone in person after initially being introduced on a dating site. In 2013, that number increased to 66%. But that still means 1/3 of online daters have never met up with someone in real life.
4. Online dating is a joint effort. Many singles enlist friends to help them put their best foot forward. Around 22% say they've asked someone to help create or review their profile. Women are especially likely to ask friends for assistance – 30% have sought profile help, compared to 16% of men.
5. 5% of coupled up Americans say they met their significant other online. As accepted as online dating now is, the majority of Americans are still meeting offline. But given the steady popularity of online dating sites and the rapid explosion of mobile dating apps, that number is bound to change.

Here's to another 20 years of modernizing romance, Match! For more information please read our Match.com review.