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Vox Media’s award-winning podcast series Land of the Giants, which is about the biggest tech companies and their impact on our culture, will focus on dating apps for its second season.

Hosted by Lakshmi Rengarajan, who spent several years at Match Group, and The Cut’s Sangeeta Singh-Kurtz, the two explore the industry as a whole and the experience of dating app users. The series delves into how dating apps have changed how we approach dating, and how the dating app industry designs apps to keep people coming back.

The series was inspired by New York Magazine’s special issue evaluating the last ten years of dating apps, according to The Cut. After surveying thousands of daters about their experiences with popular dating apps like Tinder, Hinge and Bumble, New York Magazine found that people felt caught in a cycle where they enjoyed the swiping experience for a few weeks, but then when nothing much changed, they deleted their dating apps - only to return to them again.

Hinge Wrapped Homepage

A new TikTok-inspired website can help singles to examine their dating life over the past year to help them have a better experience in 2023.

Hinge Wrapped was inspired by the TikTok viral videos dubbed Dating Wrapped that had users posting their best and worst dating experiences in 2022.

According to HITC.com, a TikTok user posted a video where he showed a dating recap of his time on Hinge, captioning it “Hinge is unhinged.” He shows himself to be a “night owl swiper” and goes over the number of likes he sent and his most-liked photo. He said he’s been to seven different places trying to find love.

Thanks to this viral video, Hinge Unwrapped was born, though the actual website was created by Canadian software engineer Niko Draca (not the company Hinge). He said that he created the website to help daters reflect on the highlights of their experiences on the app, and so far, people are flocking to use it.

Tinder has launched a new ad campaign in India called You Up, aimed directly at young singles to show them the fun, adventurous side of dating apps.

The ad focuses on a young woman looking for exciting new experiences, not necessarily a relationship, and there’s a magical element to her journey. The ad opens with her matching with a man, and she reaches into the app screen to take his hand as they jump off a building and into a karaoke bar where they have a fun, flirtatious night.

The next scene shows her matching with a woman, where they are in a parking lot dancing and then take a drive together, a slower and more romantic experience. She matches with another man after this, where they take a swim in the ocean before she drops him at the train station - and before meeting her next date.

Singles on Tinder are turning to ChatGPT, a new app launched by OpenAI to create AI-designed messages.

Once Tinder users match with someone, many are turning to ChatGPT for an opening message based on their shared interests, according to Mashable. ChatGPT then generates an original opening message, which the user can copy and paste to get the conversation going. One longtime user said that he used ChatGPT to generate a poem for a woman he was messaging, which captured her attention when she admitted that nobody had ever written a poem for her before.

Singles on Tinder are revealing this new dating app strategy over TiKTok according to Mashable, and it’s working for them. The caption for the dater who used the poem to capture the attention of his date posted a video of his strategy, declaring the service to be the “future of Tinder.”

OkCupid recently surveyed its users regarding their attitudes about dating going into 2023, finding that singles are more interested in open relationships and discussions about sex.

OkCupid had nearly 10 billion responses to matching questions in 2022 which revealed what singles will be looking for in 2023.

In addition to the pandemic’s impact on dating habits in general, younger daters are driving conversation around mental health, sober dating, and attitudes towards relationships and sex, according to OkCupid’s blog. Open relationships have been around for a while, but now young daters are challenging the stigma that has always been attached to them. Over the summer, OkCupid found that there was a 26 percent increase in mentions of “ENM” or “ethical non-monogamy” compared to the beginning of 2022, and a 42 percent increase compared to last summer.

Attitudes towards open relationships have shifted globally – with 30 percent of OkCupid users saying they would be interested in an open relationship (about 8.5 million singles), with Gen Z and Millennial daters being the most interested in ENM. The numbers are highest among European daters, with 49 percent of singles in Spain saying they would consider an open relationship, 46 percent in Switzerland, 40 percent in the Netherlands, 39 percent in Germany, and 37 percent in Italy. Brazil, Australia, and Canada had 35 percent, 34 percent and 31 percent of users interested in open relationships, respectively.

Tinder announced the launch of its newest feature Relationship Goals, offering users more clarity and insight into what potential matches are looking for.

Relationship Goals will be part of the user’s profile, where they can display their dating goals. Some of the choices offered in the dropdown box include whether they’re looking for a “long-term partner,” “long-term, but open to short-term,” “short-term, but open to long,” “short-term fun,” “new friends” or “still figuring it out,” according to Tech Crunch.

Each description comes with an added emoji and is displayed as a highlighted banner at the top of the user’s profile, above the “About Me” section. According to Tech Crunch, Tinder will also offer weekly prompts to users asking if their relationship goals have changed and to make that change on their profiles for more clarity and transparency, an acknowledgement that attitudes and goals shift over time.