Bumble

Image: Bumble

Dating app Bumble is going all-in on its mission to empower women. The latest move is launching a new ad campaign to help combat loneliness, featuring activist and actress Jameela Jamil.

The #askingforafriend campaign launches August 4th in honor of International Friendship Day, and will focus on encouraging Bumble users to build friendships to counter the growing problem of loneliness around the world. According to studies, social media is part of the problem, with one in five people saying browsing through their feeds makes them feel lonely.

Bumble CEO Whitney Wolfe

Bumble CEO Whitney Wolfe Herd spoke out against parent company Badoo in the wake of allegations made by more than a dozen employees that it promoted a toxic work culture, especially for women.

An exclusive by Forbes revealed allegations made by thirteen former Badoo employees who worked at the company’s London headquarters, citing a sexist office culture with drug-fueled parties, employees naming engineering updates after porn stars, and a widely circulated video of an employee receiving oral sex from a prostitute.

Forbes also said the employees specifically named Badoo owner Andrey Andreev, who also owns a majority stake in Bumble, of making derogatory comments around race and physical appearance.

Bumble Voice Chat and Video Call

Image: Bumble

Leading the way for major dating apps, Bumble launched an exciting new feature for its platform: in-app video and voice calls. It will soon be available in Bumble Bizz, Bumble BFF and its signature dating app.

The new feature is similar to Facetime, in that you can voice or video call a match directly from within the Bumble app. The ability to make an in-app call will be available only once a match has been made, according to Tech Crunch. In other words, there must be a double opt-in so users won’t be getting unsolicited calls from random users.

A new study found that dating app users tripled in India over the course of 2018, thanks mainly to women.

Dating app usage in the Indian market has huge potential, and not just because of the impressive growth over the last year. Overall user penetration still rather low at 2.7 percent as of 2018, but it’s expected to hit 3.2 percent by 2023 according to online market researcher Statista. Analysts also expect the market to be valued at $100 million in the next five to eight years, according to a report in LiveMint.

Image: Bumble

You swiped right, you chatted, you’re ready to take the plunge and meet in person - now what? If you’re in New York City, your next step could soon be a visit to a cafe and wine bar run by Bumble. The Austin-based company will open the space, which it has named Bumble Brew, in fall 2019 in Manhattan’s Soho neighborhood.

By day, Bumble Brew will be a cafe serving pastries and coffee. By night, it will transform into a wine bar serving $12 to $16 glasses of vino and a selection of small plates. Bumble intends for the 70-seat venue to be a meeting space for users of the app who are networking, on a date or meeting friends. It will also host demonstrations from female chefs, BFF parties, networking events and date nights.

Dating apps are incredibly popular, but as they saturate the U.S. market, the significant growth of the last few years is not expected to continue through 2019. Research analysts at eMarketer found that while the number of people use dating apps in the country has grown to a whopping 25 million, the market demand is starting to slow down.

According to Business Insider, apps like Tinder, Bumble and OkCupid, (all owned by Match Group), ^[1] have contributed to the growing interest in dating apps, launching new features every few months to attract new (and young) users.