General News

I've seen a lot of unusual things in my years spent exploring the on- and offline dating industries, but this strikes me as one of the odder ones.

It's called the MY Single Band, and it's a bracelet that advertises your singlehood. Essentially, it's the single person's equivalent of a wedding ring - a piece of jewelry that identifies your relationship status and encourages or discourages approaches from others. Except the brightly colored MY Single Bands won't set you back nearly as much as a diamond.

"What if you could identify everyone who is single?" asks MY Single World. "The more we thought about the idea of identifying single people, the more we realized the extent to which we take a passive approach to meeting others." Online dating is helping singles take a more proactive approach to their love lives, but offline dating lacks tools that facilitate connection and discourage passivity. "Through increased connectivity, MY Single Band gives fate, future and destiny a helping hand," the site continues.

If that doesn't already sound like an over-the-top mission, just listen to what the site's creators, Rob Young and Rina Mardahl, have to say. The pair claim that the silicone wristbands are the "future of dating" and that, if they catch on, MY Single Bands are poised to put online dating out of business. Sounds like a tall order, if you ask me. One that isn't likely to come through any time soon.

In theory, by wearing the Livestrong-esque MY Single Band, you announce your status to the world in hopes that someone will spot the bracelet and start a conversation. It's a nice thought, but does it stand any chance of working in reality?

Plenty of engaged (or married, for that matter) women can attest that sporting a ring on their fingers doesn't do much to deter men from approaching them. What are the odds that a brightly colored bracelet will do the opposite?

Then there's the simple problem of recognition. Unless a whole bunch of singles suddenly become aware of MY Single Bands and their significance, they won't be useful for anything more than accessorizing. And with so many similar rubber wristbands on the market, MY Single Bands could easily be mistaken for a bucketload of other things.

There's also the stigma situation. Online dating lugged around a sense of shame for years, one that announcing your availability via a bracelet could easily adopt. The site's owners are convinced their bracelets would shed those concerns quickly, but I have my doubts. I'm all for adding a little color to my wardrobe, but I don't think I'll be using it to find dates any time soon.

This is a truly international take on online dating.

A Russian man, Andrey Andreev, who established the London-based online dating service Badoo, has found his site winning over users in France, Spain, and Italy. "The seven-year-old company says it has signed up some 200 million people worldwide, 25 million of them active users," reports Bloomberg, "making it the biggest dating service, according to ComScore."

Andreev's ambition is to make Badoo "a social network for meeting new people," rather than a service for connecting users with people they already know. So far, his ambition has paid off: Badoo has been profitable since 2009, with last year's sales expanding about a third to $200 million. The company now has its headquarters in a loft in London's trendy SoHo district, has hired Goldman Sachs Group Inc. as an advisor, and may have an IPO in its future.

The challenge Andreev now faces is to keep US rivals like Tinder and OkCupid at bay, while expanding Badoo beyond its current strongholds in southern Europe and Latin America.

The key to doing so might be Badoo's business model. Unlike services like Match.com, Badoo doesn't charge a monthly fee. Instead, users are invited to pay 1 euro to highlight their profile on the site and increase their chances of being noticed. Because the advantage only lasts for a minute or two - until other people pay to raise their profiles as well - Badoo says that some dedicated users have paid for as many as 20 boosts per day.

Competitors' responses to Badoo's success have been mixed. Jessica Delpirou, director of Meetic France, told Bloomberg that Badoo is no threat to her service, saying that users prefer her more traditional dating site (a sister to Match.com in the US) despite its higher price, because it creates better matches. "People seeking serious relations need confidentiality and tend to pay for a subscription," Delpirou said.

OkCupid founder Sam Yagan told Bloomberg that he, too, believes his service is superior to Badoo and is rated higher by users. Officials from other competitors, like Tinder, did not return Bloomberg's requests for comment.

Right now, Badoo far outstrips Jiayuan, the largest dating service in China, which registered 19 million active users as of September 2013, according to ComScore. Badoo's userbase is also larger than Meetic's 16 million, Match.com's 8 million, and OkCupid's 2 million. And that's all before further expansion into Asia, Britain, and America, which Andreev is currently eyeing. If things continue on the same path, these other dating sites might soon be changing their tunes.

We all know that people post older or misleading photos on their online dating profiles from time to time - photos from when they were younger, thinner, or had more hair - just to attract more people. This phenomenon is nothing new, but it's something that frustrates and puts a damper on people's online dating experiences, even though they might not complain to the dating site about it.

But what if a profile is even more deceptive - what if someone has posted a false identity with fake pictures to lure you in? What about extreme cases, like catfishing, where you've been swindled out of some money? Does the dating website have accountability in this situation?

According to a Florida mother and part-time model, Match.com should be held accountable for engaging in 'one of the biggest conspiracies ever executed on the Internet.'

According to a lawsuit Yuliana Avalos filed against the popular dating website, more than 200 bogus Match.com profiles were created using her pictures. She maintains that hundreds, possibly thousands of fake profiles are posted on the site, including those using her pictures, even though she's never signed up for the site.

The lawsuit also claims that "thousands" of others - including celebrities, soldiers and adult actresses, have had their pictures taken from Facebook and other sites and used in creating fake profiles for Match.com. Avalos maintains in the suit that people (mostly in other countries) use the photos and fake profiles to scam people out of money. She says Match.com knows this and looks the other way, because the IP addresses of scammers show that they originate in other countries, even though the Match.com profile claims to be posting from inside the U.S.

Avalos maintains that Match.com could crack down on these fake profiles if they wanted to, simply by using facial recognition software, but they choose not to.

In the suit Avalos asks for $500 million in money damages for the thousands of victims, and another $1 billion in punitive damages.

Although Match.com has been sued over fake profiles before, these suits have been dropped because of the terms of its user agreement. Match.com says it isn't required for them to police the site and so the company isn't responsible for fraudulent information people may post.

The outcome of this lawsuit could change the online dating landscape - especially if companies are required to take action and crack down on those posting bogus information. Online dating could get more expensive for members. It could also bring down membership numbers that are used to boost ratings and attract people to various sites. But then hopefully, it would protect people from being manipulated and cut down on the amount of catfishing taking place in the online community.

We'll see what happens next in Avalos' case.

You might have heard by now that eHarmony has added a new personal service to their dating website membership options called eHarmony+. For a mere $5,000 per year, you can get the added benefit of personalized counseling with a real-life love counselor (who is also a professional therapist).

What prompted this move by eHarmony is another interesting story. According to a recent interview the website conducted with actor/ producer Ben Stiller, his new movie The Secret Life of Walter Mitty may have something to do with it.

Producers worked closely with eHarmony while developing the movie, since the dating service plays a large role in the storyline. One of the characters written into the story is an eHarmony relationship counselor who helps Mitty with his online dating profile. The movie depicts a counselor who seems to be on call around the clock for Mitty (to answer such urgent questions as "should I send her a wink?" in the middle of the night).

Before the movie's release, eHarmony offered only traditional online dating services where people create their own profiles, fill out questionnaires and are matched by computer algorithms as opposed to actual people. But as eHarmony staff worked with producers on the script, they decided to make changes to the actual service, so that it provided customized help like it does in the movie (making it a more accurate depiction).

eHarmony's vice-president of customer experience, Grant Langston, tells The Hollywood Reporter, "As I read the script, I realized it couldn't be accurate because that's not the way we model our service. EHarmony is a self-serve model." So, they decided to make changes in time for the movie's release so that premium members can now receive one-on-one counseling.

Interestingly, this wasn't a paid advertising opportunity for eHarmony. In fact, Langston says on eHarmony's website that they paid no money to be part of the film, that writers included it as part of the script from the beginning. Instead, they were on the receiving end - asked by producers whether the script depicted the service accurately. Because it wasn't a true depiction, instead of changing the script, Langston saw an opportunity to create an eHarmony that was more like the one in the movie, that provided members real human counseling.

"We discussed internally asking them to change the film to suit the real eHarmony user experience - people take the relationship questionnaire, get matches, go through guided communication, etc.," Lagston says on eHarmony's blog. "But where's the drama in that? Would it be interesting to watch Ben Stiller quietly answer questions and communicate with matches? It would not."

Langston says, "I was asked to lead the effort to build this new product and once we started to discuss it, I began to understand Walter's attraction to this version of eHarmony. You're talking to a human being who cares about your success. That's nice. This person is reaching out to you and listening to your feedback. Who wouldn't love that?"

To learn more about this service you can read our eHarmony review.

Think Tinder is only about hooking up? Not so much. The app is now venturing outside of being a dating app and into the friend zone.

The latest version of Tinder (on the iPhone) keeps the same basic functionality of choosing each potential date based on a photo and a few bits of information gleaned from Facebook. But this time, you aren't just rating a date, but a potential friend - also with one swipe. Once you and your platonic interest have selected each other as friends, you can add each other to your "friend" list and be able to chat via Tinder. (I'm guessing you can swap notes on people you are hooking up with.)

The list feature in the latest version of the app allows users to customize according to how they want to categorize the people they've approved/ met over Tinder. Maybe according to city where they live, hair color, or height? If you are spending a lot of time meeting people on Tinder, it's a good way to keep everyone straight.

Another addition to 3.0 is the ability to add up to six profile photos, so you don't have to rely on just one to prove how hot you might be. (All photos are visible at the same time, so you don't have to worry about which one potential matches will see first.) Tinder has also improved its algorithms so that you end up with more accurate potential matches.

Founder Sean Rad told website TechCrunch that "eventually, Tinder will create automatic, dynamic lists for users, based on its relevancy algorithm and user preferences, location and interests." In other words, Tinder will notice where you are and who you are interested in (and for what purpose - dating, friendship, work, etc.) and become smarter about sending you matches based on your past swiping preferences.

But the ability to distinguish your Tinder contacts into categories that suit your life - dating, work, or friendship - is a huge breakthrough according to Rad.

"You have certain co-workers, acquaintances, and whatnot, and it would be socially awkward if you added them on Facebook," Rad says in TechCrunch. For instance, if you were to come across a co-worker or colleague on Tinder, you could swipe right and be added to each other's business contact or friends list. It replaces the Facebook dilemna of whether or not to add someone when there isn't much of a personal connection - and perhaps there are some things you post that you don't want them to see. "That's the breakthrough with Tinder," he adds. "That signal has been gone until now."

I guess this is how you know you've officially "made it." A film is being made about ChristianMingle.com.

Appropriately named "Christian Mingle," the film is written and directed by Corbin Bernsen and will be produced by his production company, Home Theater Films. The new romantic comedy will partner with the ChristianMingle website itself, which holds the distinction of being the world's largest and fastest-growing Christian community.

The movie tells the story of Gweneth Hayden (played by Lacey Chabert best-known for her role as Gretchen Wieners in "Mean Girls"), a 30-something marketing executive who has a top-notch career, a killer wardrobe, her dream apartment and a fantastic circle of friends. In other words, she believes that the only thing missing from her otherwise-perfect life is a man (played by Jonathan Patrick Moore of "L.A. Complex").

In a moment of desperation, she signs up for ChristianMingle.com to find him. But her Christianity is more than a little rusty, and her attempts at impressing her dream guy end in disaster when he calls her out on her "faux faith." As a result, Gweneth comes to the realization that it's not her lack of a relationship that's keeping her from happiness, but rather her lack faith. She commits to leaving her superficial life behind and renewing her relationship with God. In the end, Gweneth gets what she wanted most: a "life-changing" love.

"'Christian Mingle' is about a young, modern, single woman. She's trying to achieve it all - a successful career, amazing friends and finding Mr. Right," Bernsen said. "She stumbles into the world of online dating looking for an instant 'soul mate solution,' but ultimately ends up taking a personal journey transforming her life."

"Our goal at Home Theater Films is to inspire and entertain our audience," Bernsen continued. "We want to make great movies that everyone can enjoy and elevate them with contemporary, relatable characters that naturally demonstrate their faith in real-world situations."

Other members of the case include Erin Bethea, who notably portrayed female lead Catherine Holt in the film "Fireproof," Stephen Tobolowsky ("Groundhog Day"), and John O'Hurley ("Seinfeld"). Behind the scenes, "Christian Mingle" is written and directed by Bernsen and produced by Chris Aronoff. Matt Swanson and Charlie Schafer serve as Executive Producers. The film will include music from Capitol Christian Distribution, who will also handle the home entertainment distribution.

Production began in Turlock, California, at the end of 2013 and will wrap in Los Angeles with the theatrical release planned for Spring 2014. To find out more about this dating site you can read our Christian Mingle review