Would You Announce Your Single Status With A Bracelet?

Single
  • Saturday, February 01 2014 @ 09:20 am
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I've seen a lot of unusual things in my years spent exploring the on- and offline dating industries, but this strikes me as one of the odder ones.

It's called the MY Single Band, and it's a bracelet that advertises your singlehood. Essentially, it's the single person's equivalent of a wedding ring - a piece of jewelry that identifies your relationship status and encourages or discourages approaches from others. Except the brightly colored MY Single Bands won't set you back nearly as much as a diamond.

"What if you could identify everyone who is single?" asks MY Single World. "The more we thought about the idea of identifying single people, the more we realized the extent to which we take a passive approach to meeting others." Online dating is helping singles take a more proactive approach to their love lives, but offline dating lacks tools that facilitate connection and discourage passivity. "Through increased connectivity, MY Single Band gives fate, future and destiny a helping hand," the site continues.

If that doesn't already sound like an over-the-top mission, just listen to what the site's creators, Rob Young and Rina Mardahl, have to say. The pair claim that the silicone wristbands are the "future of dating" and that, if they catch on, MY Single Bands are poised to put online dating out of business. Sounds like a tall order, if you ask me. One that isn't likely to come through any time soon.

In theory, by wearing the Livestrong-esque MY Single Band, you announce your status to the world in hopes that someone will spot the bracelet and start a conversation. It's a nice thought, but does it stand any chance of working in reality?

Plenty of engaged (or married, for that matter) women can attest that sporting a ring on their fingers doesn't do much to deter men from approaching them. What are the odds that a brightly colored bracelet will do the opposite?

Then there's the simple problem of recognition. Unless a whole bunch of singles suddenly become aware of MY Single Bands and their significance, they won't be useful for anything more than accessorizing. And with so many similar rubber wristbands on the market, MY Single Bands could easily be mistaken for a bucketload of other things.

There's also the stigma situation. Online dating lugged around a sense of shame for years, one that announcing your availability via a bracelet could easily adopt. The site's owners are convinced their bracelets would shed those concerns quickly, but I have my doubts. I'm all for adding a little color to my wardrobe, but I don't think I'll be using it to find dates any time soon.