Matching

POF is taking virtual dating to the next level with a new initiative called NextDate Social Hours on its POF Live! platform.

NextDate is like virtual speed dating, where users have the opportunity not only to meet new people but also win prizes for participating. Users can go to POF Live! and hit the “go live” button to join while the speed dating hours are in session. They can join NextDate by clicking the heart at the bottom on their screens.

Once a user has joined NextDate, they will get paired with a potential match who has also joined. Then each of you is given some prompts to ask questions and get to know each other while other participants can watch and send hearts and other virtual gifts of encouragement, according to POF’s blog.

Dating app Bumble has released new features to help people connect better over the app as most of us around the world stay home to prevent the spread of COVID-19.

One of the new features is the in-app audio/voice note ability, so you can leave a voice message for a match without having to exchange phone numbers, according to The Verge. This is a way to personalize messages with your matches, as texting can feel kind of generic after a while. It’s also another way to filter matches ahead of agreeing to a video chat.

Coronavirus has taken over newsfeeds and has affected all of us, no matter where we live. Now, it seems to be changing how dating apps operate, too.

Dating.com recently reported an 82 percent increase in dating app usage around the world since the beginning of March, when countries began putting restrictions in place. And as Forbes points out - dating apps are moving fast to offer new ways of virtual connection to attract more users and to keep them engaged, now that they have your attention.

Conversations over dating apps have increased. Tinder reports a 20 percent increase in daily messages worldwide. Since March 12th, Bumble has reported a 21 percent increase in both messages sent as well as usage of its new Voice Call and Video Chat features, according to Daily News. New York City – where the current epicenter of the coronavirus outbreak is - had a 23 percent increase in sent messages. And Bumble Bizz reported an even higher spike in activity – a 57% increase in usage over the last few weeks – because people are thinking about their careers and livelihoods as well as dating.

Dating app OkZoomer began as a joke, but has unexpectedly taken off among college students across the U.S.

The coronavirus has forced people to find creative ways to connect, and college students have risen to the challenge. Ileana Valdez and Patrycja Gorska, two Yale Juniors, noticed the Ivy League Meme Consortium was growing fast with almost 100,000 members who were posting memes about their new social lives over Zoom. They thought they could do something similar with virtual dating. 

According to The Dallas Observer, they created a Google Form to match people going on blind Zoom dates as a joke, but then they began seeing hundreds, then thousands, sign up. In just two days, almost 2,400 students from 170 colleges across the country had signed up. Gorska and Valdez recruited more students to help, with a total of six people staffing their project, including Valdez’s brother who created an algorithm to help with matches. Now just weeks later, they have over 12,000 sign-ups.

As a growing number of people began social distancing, they are turning to dating apps for connection – and specifically, logging on to Tinder.

Tinder reported that it received over 3 billion swipes in one day – Sunday March 28th – the highest number ever recorded in the app’s eight-year history.

The company also noted in a press release that daily conversations have increased about 20% across the globe, and the average length of conversations is 25% longer. In the US, conversations have been up an average of 19% and the average length of a conversation is 8% longer.

Tinder announced that its hit interactive series Swipe Night has been greenlit for season two. The new season is expected to debut this summer, according to The Verge.

Swipe Night season one premiered last year in October in the U.S., and will be released internationally in March. The series consisted of five-minute episodes available once per week (Sunday evenings throughout the month) via the Tinder app. As users watched, they were presented with choices of what to do in real time, which informed how the story unfolded for them, described as a “choose-your-own-adventure” format.

The choices viewers made also populated their user profiles, so other Tinder users could see how they chose and make decisions as to whether or not to swipe right or message them.