Celebrities

Dating app Bumble recently surveyed its users to get a clearer picture of what singles are looking for as we head into the New Year, and found that attitudes are shifting when it comes to gender, sex, and work-life balance.

Surveying 14,000 of its users, Bumble’s findings point to some major shifts taking place in the dating world, notably around work-life balance. Workaholism is no longer prized, especially among younger daters who prefer to make time for breaks and leisure. More than half of all respondents said they are actively creating more space for rest, and 13 percent said they would no longer date someone with a very demanding job.

The pandemic’s effect on the workplace and peoples’ ability to keep working from home has also shifted attitudes about who to date. Thirty -three percent of respondents around the world say they are now more open to travel and cultivate a relationship with someone who doesn’t live in the same city.

Image: Amazon Studios

Cosmic Love, a new astrology-based dating reality series launched by Amazon Studios, has become a hit among young Gen Z daters. Instead of experts doing the matchmaking, the show leaves it to the contestants’ birth charts.

The premise is already popular – more than a third of Gen Z singles use astrology to decide who they date. Dating app Bumble announced it is rolling out astrology-based features for its platform based on its own user surveys.

According to website Her Campus, the new series was developed in part by celebrity astrologists the Astrotwins, also known as Tali & Ophira Edut, the official astrologers for Elle magazine and who co-founded an entire astrology-inspired brand called Astrostyle (which includes a series of astrology-based novels). They wanted to extend their brand to television, and despite being Gen Xers themselves, have drawn young Gen Z viewers.

Emma Hernan, one of the stars of reality show Selling Sunset, created an Internet frenzy when she revealed in a new episode that she and Ben Affleck matched on dating app Raya.

She told fellow reality star Chrishell Stause in the episode that the actor “may or may not have asked to grab coffee a few times” as they were messaging over the app. She also noted that he initiated conversation by bringing up their shared background of growing up in Boston. Stause replied that Hernan could have “foiled Bennifer,” and Hernan agreed that “maybe that wouldn’t have happened” if she had followed through and kept messaging him, according to E! News.

Affleck is now engaged to actress Jennifer Lopez, which caused fans to speculate on the timing and whether or not he cheated on Lopez if he was still texting with Hernan. The rumors grew when Lopez posted a photo on Instagram wearing a short red dress and boots stating that she was going out for a “girl’s night.”

Bumble dating app has partnered with Gucci to help support female entrepreneurs, furthering its mission to empower women not only in their personal lives but professional careers. The move was announced at a kick-off party for this year’s SXSW conference in Austin, Texas, where Bumble has its headquarters.

The two companies held a joint event at a downtown Italian restaurant to highlight female innovators across fashion, technology, film, and music, according to Vogue. The event specifically supported the work of DivInc, “a Texas-based non-profit that works to achieve greater social and economic equality” through supporting those who are starting their own businesses. The non-profit is set to start its new Tech Accelerator Program to benefit women who are just starting out. Bumble and Gucci partnered for the event through their joint campaign called Chime for Change, which promotes gender equality.

Gucci was also celebrating the launch of its new store in downtown, Austin.

Hinge is giving some love to single Moms this Valentine’s Day, offering $100 in childcare stipends so that they can make plans for a date.

According to the company’s press release, the popular dating app kicked off the campaign on Friday, February 4th ahead of Valentine’s Day. Users who have selected “Have Children” in their profiles will receive an opt-in notification at that time. To be eligible to receive the gift, those who opt in must also comment on someone’s profile that same day. The gift cards will be sent via email to each selected parent, according to the release.

The campaign is in partnership with French singer-songwriter Soko, who is also a single parent. Soko wanted to focus especially on the LGBTQ+ community and encourage discussions on “how to prioritize responsibilities as a parent while also making time to find someone special,” according to the release.

Dating app Hinge teamed up with US Surgeon General Vivek Murthy to talk about safe dating practices during a pandemic, specifically as we gear up for “cuffing season.” Murthy stresses that dating and interpersonal connection are important, so it’s good to have some tools for doing it safely.

The six-minute video captures Murthy behind an official podium as he offers specific tips for daters meeting face to face. He advises daters to get vaccinated before meeting others, which is the “single most important thing we can do” to prevent serious side effects or even death from Covid-19. Then he advises singles to ask their dates if they have been vaccinated too, so that the risk of meeting is low for both parties.

Murthy also asks people to plan an outdoor date if at all possible to reduce risk of transmission, and also to do rapid (same day) testing to ensure neither one of you is positive and to prevent the spread of the disease further.