Affairs

Cheaters are having a bad week.

In case you're not up to speed on the latest scandal to rock the online dating world, here's the gist: a group of hackers calling themselves The Impact Team attacked Ashley Madison and gained access to the site's database of 37 million members. The hackers got hold of financial records, addresses, and other highly sensitive personal information, and have threated to publish it online unless Ashley Madison shuts down.

Avid Life Media, Ashley Madison's parent company, says it has secured its sites and is working with law enforcement agencies to find the parties responsible. Despite their efforts, files containing emails and passwords for some Ashley Madison users have started to spread online.

Some have called this the beginning of the end for Ashley Madison. It's devastating for any website to be hacked, but infinitely more so when it's designed for a philandering clientele whose top priority is privacy. Ashley Madison has failed to uphold one of its most important – perhaps the most important – promises.

And it gets worse. Avid Life Media announced earlier this year that it hopes to raise $200 million in an initial public offering in London in 2015. The brand's value is based almost completely on the service's ability to protect its members' privacy. Without that, is the Ashley Madison worth anything in the first place?

“If a password manager such as LastPass was hacked,” writes Christina Warren for Mashable, “the service would be dead in the water. After all, the whole point of a password management service is to secure and protect your passwords.”

The same principle applies here. Ashley Madison's adulterous target audience is likely to be wary of a site with a history of being hacked. New customers will think twice before joining. Current customers will jump ship. And the IPO? If the hack doesn't squash it completely, it will at least significantly reduce the value of the company.

A renaissance isn't impossible. Other companies have endured disasters, rebranded, and risen from the ashes. It's possible that Ashley Madison could update its security practices, change its name, and come back to reclaim its place in the online dating market.

But should it? Will anyone buy into the narrative that Ashley Madison has seen the error of its ways and reformed? Will cheaters, who require privacy more than anything else, take a chance on a service with such a shoddy track record? The damage may already be irreversible.

Life's short. Have an affair. Get hacked.

It's not Ashley Madison's new slogan, but it could be.

The biggest story in the online dating world right now is the news that the infamous dating site for adulterers has been attacked by hackers. A group calling themselves The Impact Team claims to have complete access to Ashley Madison’s database of more than 37 million members. They say they're in possession of financial records, addresses, and other personal information, and are threatening to publish it online unless the site closes.

In addition to Ashley Madison, the same group has compromised two other dating sites, Cougar Life and Established Men. All three are owned by the same parent company, Avid Life Media (ALM).

The hackers said in a statement: “Avid Life Media has been instructed to take Ashley Madison and Established Men offline permanently in all forms, or we will release all customer records, including profiles with all the customers’ secret sexual fantasies and matching credit card transactions, real names and addresses, and employee documents and emails. The other websites may stay online.”

The issue that prompted the attack appears to be the leavers’ fee that Ashley Madison charges users. Should a member choose to leave the service permanently, Ashley Madison offers a “full delete” of their profile and all associated data for a $19 fee.

However, The Impact Team claims no data is ever deleted. "Full Delete netted [Avid Life Media] $1.7 million in revenue in 2014. It's also a complete lie," the hackers said in their statement. "Users almost always pay with credit card; their purchase details are not removed as promised, and include real names and address, which is of course the most important information the users want removed."

So far Avid Life Media has defended the service and offered to stop charging for it in the future. Their own statement says: “We apologise for this unprovoked and criminal intrusion into our customers’ information. The current business world has proven to be one in which no company’s online assets are safe from cyber-vandalism, with Avid Life Media being only the latest among many companies to have been attacked, despite investing in the latest privacy and security technologies.”

For now, ALM has positive words for concerned users. “At this time,” reads the statement, “we have been able to secure our sites, and close the unauthorised access points.” The company is working with law enforcement agencies to investigate the hack and plans to prosecute all parties responsible for what they're calling “an act of cyber-terrorism.”

For more on this developing story you can check out CNN.

Ashley Madison, the infamous dating website that makes its revenue from matching married people looking for affairs, has now admitted to spying on its own users.

A recent study published by the company was gathered from emails the sites’ users sent to each other under what they assumed was a condition of anonymity. According to a recent article in Time Magazine, Eric Anderson, a professor at the University of Winchester in England who conducted the study, claims that “women who seek extra-marital affairs usually still love their husbands and are cheating instead of divorcing, because they need more passion.”

“It is very clear that our model of having sex and love with just one other person for life has failed— and it has failed massively,” Anderson tells Time.

As it turns out, Ashlay Madison seems to have commissioned this study to boost its membership numbers - that is, to prove that almost every person in a monogomous relationship is looking to cheat, (and therefore should join their website). But for those who join the site on a strict condition of anonymity because they don’t want their partners to find out, this study is a direct infringement on their right to privacy.

So Ashley Madison is now in a tricky spot. Has it alienated its members, since now they know their emails are no longer strictly confidential, but subject to studies and read by a third party? Perhaps it was in the fine print when they joined the site, as most dating sites collect user information for the purposes of research. But most don’t analyze individual emails being sent back and forth between individual users.

As Time Magazine also points out, because of the nature of the dating site, and the fact that most of its members are being dishonest or lying by the mere fact that they are using the site for an extramarital affair, it calls into question the integrity of the data itself. Who knows what is true and what isn’t in each email? Who can say that anyone on the site is honest in any email they send to another site user?

According to Anderson, his data “included profile information that the women supplied when they signed up for the site (information not made available to other Ashley Madison users),” as well as information other users could see. “We also acquired all private message conversations that [users] had with men on the website for one month,” Anderson told Time.

The results of the study are still somewhat questionable. Anderson claims that in our sexualized culture, married folks could feel as if they are missing out when they are only having sex with one partner.

While this might be true for the users of Ashley Madison, it doesn't mean that it's applicable to the majority of married couples in the U.S.

New surveys from married dating site (what a nice way to put it) AshleyMadison.com have revealed what cheaters really want.

In a surprise twist, the answer is not just "some extra-marital action." Nope, it turns out that Ashley Madison's unfaithful clientele is actually looking for a very specific kind of extracurricular experience.

When it comes to infidelity, it's all about class.

• 83.1% of middle-class male Ashley Madison members want to cheat with a working-class woman.
• 51.8% of upper-class men are looking for a middle-class woman.
• 42.4% of upper-class men are seeking a working class-woman for an affair.

"Despite the changing socio-economic landscape, men across the board still want to be the Alpha partner in a relationship," says Noel Biderman, Ashley Madison founder and CEO. "Men want someone to admire and look up to them, someone they can impress because fundamentally most men lack confidence."

For women, it's a different story.

• 7% of female Ashley Madison members who describe themselves as 'working class' say they are looking for an upper class affair partner.

"This is a reflection of economic hard times as much as confirmation of traditional class stereotypes," Biderman offers by way of explanation. "For women who are struggling financially...a fling with an upper-class man represents glamour and escape, a holiday from daily life, perhaps an element of security."

Middle class women are in a class of their own.

• Only 40.7% of middle-class women on the site say they would prefer an affair with an upper-class man.
• 53.6% specified that they would prefer to philander within the middle class.

Biderman has the following words of wisdom to offer on women of the middle class: "Middle-class women are more likely to be financially independent and better educated, their needs are different. They want intimacy and shared experience with an equal rather than to be swept off their feet, Jane Austen style."

There's no word on what upper class women want because...I guess they don't exist? Is that what Noel Biderman is trying to tell me? Is this the "Women earn 70 cents for every dollar a man earns" thing at play? None of us make enough money to be considered upper class cheaters?

The wage gap at work, folks. Someone had better sort out the equal pay for women issue stat, so we can get in on the upper crust infidelity action too!

AshleyMadison.com has now opened their affair website to married men and women in the United Kingdom. For those of you who haven't heard of this site before it is described as a traditional dating site but for people who are already married. For UK members it costs £49 for 100 credits. With these credits members can email someone for 5 credits, chat in real-time for another 30 credits and send a virtual gift from 20 to 50 credits.

Apparently there are plans to spend upwards of £10million in advertising if Ashley Madison can get their ads approved by the Advertising Standards Authority. With this type of marketing budget Ashley Madison expects to have 1 million UK members in 3 months.

For more on this story read TNT Magazine.