Online dating is big business after the holidays. In fact, user activity remains consistently high until Valentine’s Day, according to reports from online dating veteran websites like Match.

But it’s also a huge time for dating apps, especially Tinder – who had its biggest growth day in its history. On Sunday January 3rd, Tinder execs revealed that the app experienced the most downloads and the most growth of active users in a single day - ever. (Coincidentally, most online dating sites report that their biggest, busiest day of the year is the Sunday after New Year’s, when people are faced with the end of holiday revelry and the return to work.)

Needless to say, Tinder must have seen this spike coming and decided to take advantage with a new feature, which came in the form of a push notification. The notification alerted users when there was 2x to 3x higher rate of matches in their local area. It said:

Wow! Tinder is on fire in your area! Chances of a match are 3X higher right now (flame emoji)

The push notification was an interesting choice for Tinder execs to make, since the app prides itself specifically on not sending unwanted messages to its users, keeping the interaction as seamless as possible.

Tinder CEO Sean Rad looks at the feature as a win-win for users. “When there is a spike in engagement on the platform, we want to let users know so that they can take advantage of that moment,” Rad told news website TechCrunch.

The match rate is the number of swipes it takes to get to a match. When there is more engagement, the likelihood of matching with someone goes up. In a way, it’s a self-fulfilling prophecy. If you tell someone that the match rate is 2-3 times higher, then likely they will keep swiping (engaging) until they get a match.

“The most fascinating thing about this type of notification is that, by notifying users when those peak moments are happening, it increases the overall success rate for our users,” Rad told news website Tech Crunch. “It has a compounding effect and produces even more activity.”

The match alert is the latest in a series of moves Tinder has made to overcome its hook-up reputation and concentrate on more long-term matches. The company has also been sharing stories and photos of happy couples who met on Tinder, including a tweet from a couple on their wedding day, hoping to show proof that the app is helpful for finding long-term love.

Tinder faces competition from new services like Bumble, which lets the women call the shots first, and Coffee Meets Bagel, which provides one match a day to make sure people aren’t just mindlessly swiping. For more on this dating app, please read our review of Tinder.

A year after laying off 15% of its staff, Zoosk is ending things with another 40 employees. The break up will see the San Francisco-based dating platform part ways with 1/3 of the company.

Despite $61 million in funding, Zoosk has hit hard times. The old-school web dating app first hit it big building extensions for MySpace, Facebook, Hi5, and Bebo. Two years after launch, it reached 40 million registered users and 12 million active users. Bessemer Venture Partners, ATA, Crosslink, and more offered millions in funding. Other money came from selling subscriptions for premium features, like additional ways to contact dates.

Despite its early success, Zoosk has struggled in recent years. The company has found it difficult to adapt to the changing, increasingly mobile-focused times. Apps like Tinder, Hinge and Coffee Meets Bagel now dominate the market, edging out older dating services that haven't evolved to incorporate modern technology.

Zoosk has felt the sting severely. The company was forced to abandon its plans for an initial public offering in 2014, after filing for a $100 million IPO. At the same time, its founders stepped down and former CFO Kelly Steckelberg became CEO. The management shuffle was followed by a layoff of 15% of the company in January 2015.

Circumstances have failed to improve, leading Zoosk to its latest decision to let go another 40 team members. Steckelberg gave TechCrunch this statement:

“This reduction will increase operating efficiencies and streamline responsibilities as we prepare to bring several innovative product announcements to market in 2016. Our optimism for these developments that we expect to positively impact our growth does not diminish the reality of today’s news felt by our staff. We are committed to treating the impacted colleagues with respect and support during this transition.”

Zoosk is not the only one suffering in the current climate. As funding becomes harder to find, a number of startups are having to part ways with staff to stay in business. The online dating market is particularly difficult to compete in, as there are so many options for consumers.

Britanny Carter, an analyst for the research firm IBISWorld, spoke to the Wall Street Journal about the issue. “In terms of revenue, the online-dating industry has matured," she said, "but there are too many players and not a lot are generating sufficient revenue for these sites.”

Unless Zoosk has a major overhaul in store – something that can drag the dated service back into relevance – it may be doomed. It's best hope now could be a buyout from a bigger dating company. For more about this service you can read our review of Zoosk.

Your latest date loves movies, thinks soccer is the greatest sport in the world, and is dying to travel to Tanzania. But what do you really know about them?

Before meeting any online date in the real world, you need to feel comfortable. You want to know they're not going to be a con artist or a serial killer or secretly married. Founded in 2007, BeenVerified is a service that allows you to run background checks, which is ideal for checking out your dates.

BeenVerified is a one stop shop that searches a variety of records to bring you the most complete background checks possible. Using it is easy, fast and affordable, eliminating the need for multiple websites or in-person visits to courthouses and other government buildings. A BeenVerified search combs multiple sources and organizes the results into a clear, easy to understand report for your convenience.

Background check services have flourished in the age of digital dating, but BeenVerified offers one of the most comprehensive available. Records are searched across a wide variety of categories, including criminal history, relatives, addresses and property, names and aliases, phone numbers, and social networking accounts.

One of BeenVerified's most unique features is AlertMe, which monitors public record changes and sends alerts when updates are found. You're saved the tedious tasking of having to stay on top of the data yourself. Another special offering, available for an additional fee, is the Live Court Runner service, which dispatches a court runner to county court houses to obtain real-time criminal records.

Use of the site isn't free, but a variety of subscription options are available to suit different needs and budgets. Subscriptions can be purchased for one month, three months or six months. Each comes with unlimited: contact information, phone lookups, property address lookups, email lookups, criminal court lookups, and bankruptcy lookups. More advanced features can be purchased separately.

Once your report has been compiled, it can be accessed from your BeenVerified dashboard. Simply log into the site, select the report you'd like to view, and navigate using the table of contents on the lefthand side. You can view, download, or print your purchased reports at any time.

BeenVerified also offers free mobile apps for an on-the-go experience. An iOS app is available for iPhones and iPads, as well as an Android app and an app for Apple Watch. You could be mid-dinner with a date and run a check to help put your mind at ease. Staring at your smartphone isn't usually encouraged during dinner, but if it saves you from a dating disaster, you get a pass.

By merging public records into a single report, BeenVerified alleviates the need to visit county clerks, search multiple websites, and pay hundreds of dollars to find the information you need to make the dating process carefree and fun. For more information on this service please read our BeenVerified review.

It's the busiest time of year for online dating. The stretch between Christmas and Valentine's Day is peak season for tech savvy singles. Some are scoring big while others are striking out.

With any luck, you're in the first category. Your date card is so full it's practically become a full-time job. Things are looking up for 2016.

Or maybe not. Maybe you're in the second category, sending message after message into the ether and getting nothing back. That's no way to begin a new year. Fortunately, the folks at Zoosk have compiled some simple suggestions for changing your luck in their "7-Step Guide to Landing a Date."

Here are the highlights:

1. Suggest a date activity if you're really into the person. A recent survey of 3000 Zoosk members revealed that suggesting a movie date increases the response rate to your messages by 91 percent. Other compelling keywords include the beach (59 percent) and a park (39 percent).
2. Send messages in the morning if you're a man and in the evening if you're a woman. Men increase their chance of a response by 10 percent if they send messages between 9 am and 10 am. Women, on the other hand, are nocturnal creatures. Their messages are best sent between 10 pm and 11 pm.
3. Reply within 24 hours. The internet isn't exactly known for its patience. Of those surveyed by Zoosk, 94 percent said they expect a response within 24 hours. Playing too hard to get can easily backfire when more options are only a swipe away.
4. Highlight your individuality. What makes you unique? Your special characteristics are what separate you from the vast sea of singles online. Embrace your glasses, flaunt your tattoos. Just stay away from overtly sexual messages, which Zooskers give a digital thumbs down.
5. Watch the character count. Men aren't picky when it comes to message length, but women expect more effort. Forty percent of the female users Zoosk surveyed said they prefer messages that are longer than the 140 characters of a tweet.
6. Expect to send multiple messages. Establishing rapport online takes more than a single sitting. Around half of singles polled said they exchange five messages before meeting a new suitor in person.

What's step 7, you ask? Start adding dates to your calendar.

Follow Zook's seven rules and you'll set yourself for a 2016 that's brimming with romantic possibilities.

You'd think we'd all be experts at choosing photos by now. We need them for Facebook, for Twitter, for Instagram, for Snapchat, for LinkedIn... even our Gmail accounts can display an image. So why do we still find it so difficult to select photos that are accurate, flattering and appropriate?

The pressure is even stronger on a dating service. You're desperate to find the photo that says “I'm fun, laidback, ambitious, adventurous, funny, friendly, good with pets and parents, and – duh – attractive as hell.” It's enough to make any head spin.

It's time to end your era of inadequate photos. If you have any of these images on your profile, delete them ASAP.

1. The bathroom mirror selfie. Let's start with the obvious. It's 2016, so selfies are standard – but that's no excuse for taking one with a toilet in the background. Ideally, you don't need a mirror at all. Step up your selfie game and use the front-facing camera. If you just can't resist the allure of a mirror shot, use one somewhere else in the house. No one needs to see how often you scrub your shower.
2. The behind the times photo. Once you had hair like Fabio. Now you're Bruce Willis bald. Who cares? There's no shame in embracing your current self in all its glorious imperfections. What is shameful is pretending you're someone you aren't anymore to get more dates. It will be obvious immediately when you meet in person. Save yourself the embarrassment and your date the irritation by posting current pictures.
3. The heavily filtered 'gram. See above. Do you want to be greeted by a look of disappointment on your date's face when they realize you look nothing like your photos? It's the era of Instagram, so you're bound to run into filtered photos on dating services, but don't edit your face until you look like a completely different person (or, worse, an alien).
4. The group shot. Um... so which one are you? Today's singles are impatient and it only takes a second to swipe left on your profile. Don't make prospective dates play a game of Where's Waldo? with your photos. Even if you include a caption identifying yourself, there's only so much someone can see when you're just one figure amongst many. Your dates want to know what you actually look like.
5. The cropped out ex. Yikes. Did every single picture of you get deleted except that one? Because that's the only excuse for using it. Sure, your ex is out of the picture (literally), but isn't it still kind of weird that that's the photo you chose for your dating profile? A cropped or blurred out ex just looks odd. And for that matter, don't leave the ex in, either.

What's the worst photo you've seen on a dating profile? Share your best snap mishaps in the comments.

Each year, the majority of break-ups happen just before the holidays. There are many people hurting right now over lost love, and wondering how to get over their pain.

The truth is, healing takes time and patience. There are no short cuts, as badly as we might want them. But if you allow yourself to go through the process of mourning and letting go, you can move on to healthier relationships. Many people get stuck in the grieving process, wanting to move on quickly by jumping from relationship to relationship or closing themselves off from emotional intimacy with a new person.

Don’t let this happen. There are ways to deal with a break-up that lead to a much healthier, happier you. Here are some steps to take to work through the pain:

Exercise, be active. Interestingly, moving our bodies physically can help us become emotionally unstuck, even if getting up from the couch is the last thing we want to do. When you are feeling sad and lethargic, try doing some yoga poses, going for a walk, or even jumping rope. Movement helps release endorphins, and helps lift depression.

Journal. So you’re not a writer – it doesn’t matter. Get your feelings out on the page. And don’t blog about it; treat yourself to an old-fashioned paper journal that you won’t be sharing with anyone else, so you can really lay out your pain, vulnerability, and relationship issues. There’s something healing about personal journaling when you are working through pain that helps clear things up.

Lean on friends/ family. There’s no shame in asking for help when you need it. Call up a friend to go for a walk with you, or a family member to cry it out. We’ve all been through heartache – and it helps to release with people you trust.

Meditate. Meditation isn’t just for Tibetan monks or hippie chicks in Santa Cruz. It’s become very popular lately for very good reason – it works. Meditation helps calm your mind so that emotions don’t take over – it helps you work through pain, release it, and create a more peaceful existence. If you’re not sure what to do, there are plenty of apps and online tutorials – try Deepak Chopra, Oprah.com, or the apps Headspace or Synchronicity, which provide short guided meditations.

Rediscover yourself. Have you been part of a couple so long you’ve lost track of what you really like? Are you looking for a new routine, a new hobby, or a change of scenery? Now is the time to explore. Clear the slate and start anew – whether that means redecorating your house, picking up a new hobby, visiting a new place, or cutting your hair and getting a fresh look. Trying new things opens up our world, and helps us find those things that make us happy. It’s a step in a new direction, towards a new life.