Features

Match Group is making changes to its executive team and pausing its metaverse plans on the heels of a disappointing second quarter earnings report. Its stock fell 20 percent after the earnings call with investors.

According to reports, Tinder CEO Renate Nyborg is exiting after less than a year at the helm of the app. Bernard Kim, the new Match Group CEO following Shar Dubey’s exit two months ago, wrote this as explanation in his letter to shareholders: “Tinder’s current revenue growth expectations for the second half of the year are below our original expectations as a result of disappointing execution. We need to do more to excite our user base.”

Kim also announced a new COO, chief product officer, chief marketing officer, and chief technology officer according to Gizmodo, promoted from other parts of the company.

Tinder Desk Mode

Image: Tinder

As more people head back into the office after two years of working from home, Tinder has relaunched its popular Desk Mode feature.

Desk Mode is a convenient cover-up if you are browsing profiles on your work computer. When you click on the feature button, a small briefcase icon located in the top left corner of the screen, a decoy “Meeting Notes” screen will pop up on your monitor if your boss happens to walk in and catch you.

If you actually read the screen, Tinder had a little fun with the details. It includes an agenda to “buy drinks” and “order nachos with the works” and ends in a “late night ice cream run.” There’s also a graph showing “swipe stats for selfies” which includes “shirtless selfie” and “pics of my yacht.” Meeting recap notes are listed at the bottom, including “didn’t know the difference between a pale ale and a pilsner.”

Bumble Gender Options

Image: Bumble

In response to recent criticisms from its non-binary users, Bumble has announced changes to its app to create a better, more inclusive experience.

According to NBC News, Bumble has now updated its gender preference options to include non-binary as its own category for dating profiles. When a user chooses, they are prompted to “add more.” For example, a user identifying as a woman can choose from trans, intersex woman, transfeminine and cis woman, among others. Men can choose from intersex man, trans man, transmasculine, etc. If a user doesn’t identify with any descriptor on the list, they can add their own. Nonbinary users can choose from numerous descriptors, including bigender, genderfluid, gender questioning, and pangender among others.

Prior to this change, Bumble tested a pilot feature where users could choose non-binary as an option for gender preference, but this option was listed under the “male” and female” gender options, one of which had to be selected first.

Match Group has acquired The League, a dating app known for its exclusivity because you have to apply to join.

The news about the members-only dating app was disclosed by a Tinder spokesperson to Tech Crunch. The League has become popular among ambitious, career-focused people looking for a more exclusive dating app experience, and as a result the app grew a long waiting list with people vying for a place. The terms of the deal were not disclosed.

Match Group’s new CEO Bernard Kim sent an email to employees, sharing the news: “We have just closed our acquisition of The League, a premium, niche dating app with a curated member base focused on matching career-oriented users looking for a serious relationship,” Kim wrote.

Match Group is bringing the free background checks feature on Tinder to two more of its dating apps: Match (its signature app) and Stir, an app geared toward single parents.

The feature allows users two free background checks on matches, and after that there’s a cost. Right now, premium users on Tinder get four free background checks, and the same will apply for users of Stir and Match, according to The Verge.

The background checks feature was implemented in partnership with security service Garbo which actually runs the background checks. According to The Verge, when a user is chatting with someone and suggests meeting, a box pops up to ask if they want to do a background check. If they tap on the link, they see some safety tips before being transferred to the Garbo platform where the report is accessed.

Metaverse dating apps have become popular among singles in China, and now one of the most popular - Soul - intends to go public in the Hong Kong market. It is backed by tech giant Tencent, with Bank of America Merrill Lynch and CICC serving as co-sponsors.

Soul lets users create and use avatars (often resembling Japanese anime) to interact over the app, and rivals TikTok for time spent engaging on the app – an average of about 40 minutes per user, according to South China Morning Post. It currently has over 32 million users.

Downloads and engagement have grown in part due to recurring lockdowns across the country from Covid-19 outbreaks. Between 2019 and 2021, Soul’s monthly active users went from 11.5 million to 31.6 million, according to parent company Soulgate.