Bumble

As summer begins, more places around the world are preparing to re-open public places after shuttering due to the spread of COVID-19 - including parks, beaches, and some restaurants and offices. Many daters have spent the last several weeks virtual dating from the comfort of their homes, but now according to Mashable, they are considering whether or not to take those dates offline and meet in person. They are also navigating what that might look like. 

COVID-19 has interrupted typical dating practices, but it’s also introduced us to the upside of virtual connection. Zoom dates have become popular in recent weeks not only because the pandemic has forced people to rely on technology for interaction, but also because people like the idea of getting to know someone better before actually meeting.

Bumble and Airbnb announced a partnership to provide a curated list of virtual dates to its dating app users featuring experiences from around the world.

Like most dating apps, Bumble has seen an increase in usage and messaging the last couple of months as people shelter at home in the midst of a global pandemic, and has sought to engage their users through its new video chat feature. The partnership with Airbnb is its latest effort to encourage connection while we shelter at home.

According to Travel + Leisure magazine, some of the date options include going to a speakeasy jazz club in Amsterdam or learning to cook Mexican street tacos with a professional chef, which have relatively low price points for a date ($12 and $9 per person, respectively).

Dating app Bumble has released new features to help people connect better over the app as most of us around the world stay home to prevent the spread of COVID-19.

One of the new features is the in-app audio/voice note ability, so you can leave a voice message for a match without having to exchange phone numbers, according to The Verge. This is a way to personalize messages with your matches, as texting can feel kind of generic after a while. It’s also another way to filter matches ahead of agreeing to a video chat.

Coronavirus has taken over newsfeeds and has affected all of us, no matter where we live. Now, it seems to be changing how dating apps operate, too.

Dating.com recently reported an 82 percent increase in dating app usage around the world since the beginning of March, when countries began putting restrictions in place. And as Forbes points out - dating apps are moving fast to offer new ways of virtual connection to attract more users and to keep them engaged, now that they have your attention.

Conversations over dating apps have increased. Tinder reports a 20 percent increase in daily messages worldwide. Since March 12th, Bumble has reported a 21 percent increase in both messages sent as well as usage of its new Voice Call and Video Chat features, according to Daily News. New York City – where the current epicenter of the coronavirus outbreak is - had a 23 percent increase in sent messages. And Bumble Bizz reported an even higher spike in activity – a 57% increase in usage over the last few weeks – because people are thinking about their careers and livelihoods as well as dating.

As a growing number of people began social distancing, they are turning to dating apps for connection – and specifically, logging on to Tinder.

Tinder reported that it received over 3 billion swipes in one day – Sunday March 28th – the highest number ever recorded in the app’s eight-year history.

The company also noted in a press release that daily conversations have increased about 20% across the globe, and the average length of conversations is 25% longer. In the US, conversations have been up an average of 19% and the average length of a conversation is 8% longer.

Virtual Dating Increases in Popularity

Popular dating apps Tinder and Bumble have not seen a drop-off of users since the coronavirus was declared a global pandemic and people began isolating at home; in fact, user activity has spiked over the past few weeks.

Roughly 25 percent of Americans have been ordered to stay home and avoid gathering with others according to a report by CNBC. But dating app users aren’t letting this deter them – instead, they are opting for virtual dates as they work from home and isolate from others.

A report from Mother Jones said that from March 12-22, Bumble saw a 21% increase in messaging among Seattle users, one of the first cities affected by the growth and spread of the virus. Two other hot spots, New York and San Francisco, saw a 23% and 26% surge in messaging, respectively. A total of 87 million people use the app worldwide.