New Dating App Dine is Focused on the Date...and Where to Eat
- Monday, May 16 2016 @ 09:01 am
- Contributed by: kellyseal
- Views: 2,101

There seems to be a new dating app launching every week. In such a crowded market, you’d think investors and developers would shy away from creating something new, but it seems everyone is trying to take a piece of the dating market away from Tinder.
However, I came across a new app trying in a more interesting way to differentiate itself from the popular app – not by being more “female-focused” or offering profile verification as other competing apps are doing, but by focusing on what the actual goal is – the real-life date.
Dating app Dine offers users a chance to match not only through common interests, but through restaurant preferences. According to the company, the goal is to get you from an online match to an actual date – dinner or drinks – as quickly as possible. (Avoiding the Tinder problem of messaging endlessly with no results.) The app is integrated with Yelp to offer local eating choices.
Dine is owned by Mrk & Co., founded by veterans of Japanese gaming giant DeNA, which Nintendo partnered with to bring its games to Smartphones last year. But Dine isn’t incorporating the game-like elements of Tinder or its parent companies' popular games in its dating app. Its premise is similar to dating website How About We, where people can search for matches based on ideas they come up with for a first date. But Dine is all about the eating experience.
The concept of Dine is simple: After filling out your profile, you pick three restaurants or bars where you’d want to meet for a date. Dine offers you 2-5 potential matches per day, along with which three places they chose, so you can request to go on a date at a particular location.
When you send someone a date request and they match (accept), you can message each other. However – Dine provides users with suggested messages ready to go, with the language focused on scheduling a date and time for your meet-up. Of course you can erase their suggestions and add your own message, but the app is focused on getting you to set the date and meet in person.
According to an article in Business Insider, about half of accepted requests lead to actual dates within a two-week period, at least for the beta phase of the Dine app launch.
Dine has now launched all over the U.S. and Canada. Also noteworthy: Apple was impressed enough with the concept to feature it on its list of "best new apps".




