Finances

Dating app Bumble has awarded new grants to three female leaders as part of its Moves Making Impact program, which honors female leaders taking on some of the greatest challenges the world faces today. 

Bumble’s “cause” feature, which funds the program, was introduced to bring attention to women who are making a real impact in their communities and the larger world, and to inspire and empower women using the app. When setting up a profile, Bumble users are prompted to choose a cause that is important to them – like public policy, human rights, or economic development, and each time you send someone a message on the app, Bumble will make a donation to a woman doing that work in her community.

The company announced the newest recipients of the fund, which focuses on human rights, women’s health, and inclusivity in art and culture. In total, Bumble has donated to eighteen female leaders through Moves Making Impact, along with Vital Voices Global Partnership.

Tinder is breaking new ground in the dating app industry by offering its own in-app currency for users to spend as they swipe. 

According to Bloomberg, Tinder will be testing in-app “coins” that users obtain by keeping their profiles updated and being active on the app, or alternatively, they can purchase them with real money. The coins can be spent on paid features Tinder offers like Super Likes (letting someone know you’re very interested) and Boosts (which promote your profile to other users).

Tinder is expanding its offerings beyond the swipe to create more stickiness with young daters, and the new currency is a way to monetize these features as people spend more time on its app. The company announced the launch of the Explore section in September, which features short form original content like its hit series Swipe Night and virtual speed dating with “Hot Takes.” 

ParshipMeet Group, parent company for popular dating apps like eHarmony, MeetMe and Skout, has started preparations for its initial public offering, notably on the heels of Bumble going public earlier this year.

According to Reuters, ParshipMeet Group’s IPO is scheduled for the first half of 2022, but there is some speculation that it may be pushed back in light of Bumble’s falling stock price in recent weeks. ParshipMeet is estimated to be worth upward of $4.1 billion, based on its core earnings, and the company reported revenues of 280 million euros for the first half of the year, up 19 percent.

ParshipMeet is 43 percent owned by General Atlantic and 53 percent by German broadcaster ProSiebenSat.1 Media. These co-owners have begun to invite banks to help organize the initial public offering, but the company has not confirmed who they have invited or begun working with.

Shares for dating conglomerate Match Group soared in early September, following the company’s new listing to the S&P 500. As of September 20th, Match Group will replace Perrigo Company, according to an announcement by the Dow Jones Indices.

Stocks tend to rise after being added to the S&P 500, as they become a “must-buy” for index funds, which track stocks on the benchmark index. Shares of Match Group are up more than 50 percent since this time last year with after-hour gains according to CNBC. This is more than a year after the separation from its former parent company IAC in July of 2020.

News of the Match Group’s rising share price also follows Apple’s announcement that it will relax its app store rules, which Match Group, Spotify and a number of other companies have been fighting for over a year. Apple agreed that the companies can provide a link to their websites from the apps for users to sign up for subscriptions, allowing the developer to bypass Apple’s cut, which was anywhere from 15 to 30 percent of sales. 

Match Group and Bumble CEOs

The CEOs of dating companies Match Group and Bumble have created relief funds for people in Texas affected by the new abortion ban.

The new law, also known as SB8, prevents women from having abortions after six weeks, long before most women know they are pregnant and effectively banning them altogether. In addition, citizens have been empowered and incentivized to bring civil lawsuits against anyone involved in assisting a woman getting an abortion, including doctors, family members, and even rideshare drivers. As a result, the female CEOs of two dating companies based in Texas – Match Group and Bumble – are fighting back on behalf of women by setting up funds to help people receive care out of state.

According to CNBC, Match Group’s CEO Shar Dubey announced that she will personally finance and help the company’s Texas-based employees receive out of state care if they need it. Bumble’s Whitney Wolfe Herd announced the company will create a fund for people in Texas who need access to care and send the money to organizations that support reproductive rights. 

Dating app users flocked to dating apps during the month of July, setting a new record for activity and engagement, according to a recent study from Apptopia.

The app research firm has been collecting data since 2015 and found that active daily users on the most popular dating apps – including Tinder and Bumble – jumped to almost 15 million in July, an all-time high, as reported by Bloomberg. 

This follows news from media outlets anticipating a “hot vax summer,” where singles were getting ready to meet dates in person again after a series of lockdowns due to the Covid-19 pandemic. With the distribution of vaccines on the rise, especially in the U.S., U.K. and Australia, dating app users were getting vaccinated and flocking to apps to connect and schedule dates.