Features

Dating app Hinge announced that users can now add their astrological signs - as well as what kind of pet they have - to their dating app profiles.

Hinge is adding popular features that offer more insight into potential matches, and many singles want to know if their stars align. Astrological signs figure prominently into dating today, with dating apps noticing a surge of interest starting in 2020.

According to The Verge, the new astrology feature lets users add their main “sun” sign to their profiles, along with age and other important information. And while some zodiac-focused singles may only be interested in compatibility with certain signs, for the majority of singles, it provides a way to strike up conversation.

Dating app Hinge announced that it will be rolling out a video verification feature to combat fake accounts and scammers, a problem for dating apps in general.

“Selfie Verification” prompts Hinge users to upload a video of themselves, and the app will confirm that the person in the video matches the photos posted to their profile. When the profile is verified, they receive a “Verified” badge. Selfie verification isn’t required, but if users want the badge they have to complete the process.

Hinge told Wired that the verification process is a combination of machine learning and human oversight that will “compare facial geometries from the video selfie to photos on the user’s profile.”

Dateability is the latest new dating app to launch and is designed specifically for helping disabled singles connect.

The app was founded by two sisters, Jacqueline and Alexa Child, inspired by Jacqueline’s challenging time on traditional dating apps. According to the Washington Post, she recalled messaging a match she made on a popular dating app to meet for dinner or drinks (nothing strenuous) due to her connective tissue disorder, and he responded: “well, I hope you’re not planning to have children. You shouldn’t pass that on.”

He wasn’t alone in that type of abuse, according to Jacqueline. Dating apps were fraught with people who didn’t understand her disability, or worse, were hostile towards her. She had a hard time processing these conversations, and even talking with her friends and family about her dating experiences but wanted something to change.

Dating app Plenty of Fish had a brand refresh on Monday, October 17th. The logo has been updated along with the design of their website and apps. The last brand update happened in September of 2019. The new look goes even more modern with less colors and minimalistic styling. Instead of blues and almost a florescent pink of the old look, the makeover contains several shades of pastel pinks along with black and white. The new design also incorporates some animation touches. For example, on the POF homepage the fish drawings actually move around.

It also looks like they have reverted back to calling the service by its full name "Plenty of Fish" again, instead of using the shorter version "POF". This reverses the original name switch which happened back in 2019.

With monthly downloads of the POF app falling since the last refresh, it looks like POF is hoping the new look (which is designed to appeal to younger adults) and a few other new features will hopefully turn things around.

Bumble is testing a new speed dating feature in the U.K. to see how effective it is in getting users to engage with each other over the app.

According to Tech Crunch, the company has been alerting U.K. users to a specific date and time when the virtual speed dating event happens, so they can choose to join. When they do, they are not shown their dates’ photos up front – instead, they briefly chat before photos are revealed.

Tech Crunch did share how the feature worked, and that it’s being presented as a game rather than an event (referring to attendees as “players” who click a “play game” button to start). Participants must agree to some rules (similar to Facebook’s speed dating app Sparked), where they are asked to “keep it respectful” before they can play. They also must agree to not ask about their date’s looks – the reveal comes later, after the two have decided there’s a connection. Each couple is given three minutes to chat before they can see each other’s photos.

Dating app Hinge is targeting Gen Z daters with new video and polling features which are popular tools on social media apps.

Video Prompts and Prompt Polls help users strike up conversations in a more organic and playful way. Gen Z daters are looking for something more engaging than swiping, so Hinge and other dating apps are turning to game-like and video features to entertain and draw them in.

A video feature already exists in the Hinge app, but with Video Prompts, users are limited to recording within the app instead of posting something from their camera rolls, making for a more spontaneous and less polished introduction. Hinge says that this “encourages a filterless and authentic interaction between users,” according to Tech Crunch.