Spark Networks

Spark Networks reported their fourth quarter financial results this month. Revenue for the last quarter was down 9 percent to $10.1 million with a net income of $600 thousand. Net income is up substantially this quarter though since in quarter 4 of 2009 they reported a loss of $9.6 million. For the 12 months of 2010 revenue decreased 10 percent to $40.9 million with net income at $3.7 million when compared to 2009. In 2009 Spark Networks reported a net loss of $6.4 million.

For q4 2010 the number of average paying subscribers for the entire company was 160,744. This is a decrease of 5 percent when compared to the same quarter last year. For the entire year of 2010 the number of average paying subscribers was down 2 percent from 2009 to 162,311. Breaking average paying subscribers down by segment for quarter 4 2010 you can see all experienced a decrease when compared to the same quarter in 2009:

• Other Affinity Networks - 65,172 (-4%)
• Jewish Networks - 89,723 (-1%)
• General Market Networks - 5,174 (-46%)

For the full 2010 Q4 release visit Spark Networks News Room.

Related Story: Spark Networks Third Quarter 2010 Financials

Recipient of Gold
Match.com

Recipient of Silver
eHarmony

Recipient of Bronze
Zoosk

We closed the 2010 Dating Sites Reviews Single's Choice Award poll earlier this month with a total of 798 votes from visitors. The poll really was popular this year and it received over 10 percent more votes than last year while being available only for 3 months when compared to 5 months in 2009. I had hoped to start the poll in August or September but it wasn't online until October. Next year the plan is to have all the awards finished up by the end of December instead of running into the new year like we have always done.

It's interesting to see how the results vary from year to year in the Single's Choice award as the dating sites compete to be number one with singles. This award is sort of like the "Best Director" award at the Oscars, it is the most important. The reason the Single's Choice award stands out is it is decided by the public with votes, and not us. With our Editor's Top Pick awards we try to make an unbiased selection but, when you talk dating sites everyday sometimes the decision may not be as clear as we would like.

For 2010 we listed the top ten dating sites for you to vote on. The three dating sites which received the most votes will get an award, Gold for first, Silver for second and Bronze for third.

The recipient of the Gold 2010 Single's Choice Award is Match.com. Not surprising, this is the fourth year in a row that this dating site has won the Gold Single's Choice Award. Match.com continues to lead in the dating industry and this year they received over 37 percent of the votes. This is a huge eight percent increase over last year which shows Match.com is gaining in popularity and continues to be the one to beat. Match.com was also the winner of the Editor's Top Pick - Overall award as well.

The recipient of the Silver 2010 Single's Choice Award is eHarmony. This is eHarmony's third year to win this award and their popularity remains about the same at 20 percent of total votes. eHarmony is designed for singles with long term relationships in mind so it is not for everyone. With them winning Silver it shows just how popular and effective they are especially since they do all of the matching for you.

The recipient of the Bronze 2010 Single's Choice Award is Zoosk. Zoosk is a relatively new dating service and it is the first time they have appeared in the DSR Choice awards. This is a great accomplishment for them to receive an award this year let alone a Single's Choice award which is decided by votes. Zoosk received 94 votes which is almost 12 percent of the total vote.

This year's standings for the Single's Choice award for all dating sites in the poll are (click the dating site name to read our full review):

1. Match.com
2. eHarmony
3. Zoosk
4. PerfectMatch.com
5. Chemistry
6. Lavalife
7. Date.com
8. FriendFinder.com
9. SinglesNet.com
10. True.com

Once again, we would like to give a big THANKS to everyone who cast a vote this year in the Single's Choice Award.

While Justin Bieber is trending on Twitter, what's trending in the world of online dating?

According to the Google Barometer Blog, mobile dating is the newest trend sweeping the U.K. Bickey Russell and Elizabeth Song, Senior Industry Analyst and Analyst Intern, respectively, for Google UK, studied the rising popularity of mobile dating and found that "the volume of Google searches on mobile devices related to dating grew by 215% YoY ['Year Over Year'] since 2008" in the UK alone. And, in an even more remarkable turn, "the volume of dating queries on mobile phones shot up ten fold in just three years' time."

As smartphone usage has become increasingly prevalent, the usage of mobile devices - and the constant Internet connectivity they provide - to access dating websites to search for potential matches and answer messages from interested members has become more and more popular. The market is so large, in fact, that Juniper, a market research firm, has estimated that "the overall mobile dating sector will grow to $1.4 billion worldwide by 2013." That's right - $1.4 billion in just three years. Google research has also found that searches from laptops and desktop computers for "mobile dating" and "text dating" have grown over 72% YoY in the UK.

So what can on-the-go online dating do for you? New interactive features are being invented constantly, allowing you to take advantage of countless new online dating opportunities like proximity dating, which uses GPS or Bluetooth technology to alert users when other singles are nearby. Mobile and location dating also introduce a real-life context into the online dating scene, "making the process less detached from users' everyday lives, social networks, and gathering places."

If you're interested in trying mobile dating, you don't have to venture far outside your comfort zone - many major dating sites, like Match, eHarmony, and JDate, have mobile apps available for download. If you're ready for something new, however, check out these popular apps:

1. Meet Moi: Meet Moi is a location-based mobile dating app that updates your location in real-time and alerts you when a match is nearby. Their basic service is free.

2. SpeedDate.com: Members can search through millions of profiles and start conversations via email with prospective matches. SpeedDate provides an advanced set of filters that allows users to search based on specific criteria, as well as a tagging feature that ensures that favorite profiles are saved.

3. Grindr: Grindr is the largest location-based dating app for gay, bi, and curious men. Grindr is free, and has about 600,000 users per month (about 250,000 users per day, who log on approximately eight times within a 24 hour period!).

4. Zoosk: Zoosk won the award for Best Mobile Dating Site at the Internet Dating Conference this year, and is consistently a #1 dating app in the iTunes Store. The app has all of the functionality of the website, with a GPS location tagging feature.

For more information on the service which won the award Best Mobile Dating Site, please read our Zoosk review. For other dating sites which also offer their services over a phone, check out our Mobile Phone Dating category.

They may have been shy about trying online dating when the trend first started, but now Baby Boomers make up the fastest-growing demographic in the online dating market.

According to a recent article in Time Magazine, online dating sites have seen a surge in memberships of those 50+ looking for love. At Match.com, memberships of those aged 50-65 has increased 89% in the last five years. And on JDate.com, members in the 50+ age group jumped 40% in only one year. In fact, its parent company has a website dedicated specifically to the Boomer market called SingleSeniorsMeet.com, and is its fastest-growing property.

Dr. Helen Fisher, anthropologist and consultant for Chemistry.com, notes that Boomers are the perfect candidates for online dating. They have met most of the people in their network of friends and business colleagues, have limited time, and don't usually go to bars, so the Internet is becoming a more appealing way of meeting new people.

Female Boomers seem to be making the most impact, according to Fisher. She states, "Women are powering into the job market; they have more disposable income so they can walk out of bad marriages...The expectation now is that older people are going to date, and remarry."

Baby Boomers have also had more experience with long-term relationships than younger online daters, and are therefore more certain about what they want in a relationship, which works for online dating. According to Match.com, 71% of members 50+ are divorced and 11% are widowed.

"Many Boomer daters sign up for online dating post-divorce or after a long dating hiatus," said JDate spokesperson Arielle Schechtman. "They are busy professionals, so being able to learn about potential dates online, on their own time schedules, makes online dating more valuable to them than to other age groups."

For more information on the dating sites mentioned in this post, please read our Match.com review, Chemistry review, and our JDate review.

Spark Networks 2010 3rd quarter financials are in so let's see how they did. Overall revenue is down $1.2 million this quarter to $9.9 million when compared to the same quarter last year. Net income for quarter 3 was $1.2 million. This is up 20% over quarter 3, 2009.

The Jewish Networks revenue was $6.8 million for the 3rd quarter this year. This was 4 percent less when compared to last year. The other Affinity Networks revenue was down 14 percent to $2.7 million and the General Market Networks earned $264,000, a 54 percent decrease over last year.

Average paying subscribers for Spark Networks, as a whole, in the 3rd quarter of 2010 were 158,422. This is a decrease of 4 percent compared to 165,206 for the 3rd quarter of 2009. Subscribers for the Jewish Networks were at 89,792 for the 3rd quarter. This is up 4 percent when compared to the 3rd quarter of last year. The Other Affinity Networks subscribers were down 7 percent to 62,026 and the General Market Networks decrease was 49 percent to 5,888 subscribers.

For the full 2010 Q3 release visit Spark Networks News Room.

Related Story: Spark Networks Second Quarter 2010 Financials

According to Ilana Angel, a popular blogger for the Jewish Journal website, earlier this month she had gone out to lunch with a few people who work at the online dating site JDate. JDate had wanted to see how her search for a Jewish match was going. Her previous two relationships with men had been the result of using JDate but this time when she joined, she found she wasn't having the same success. One thought Angel had was, that the men were scared away because she blogs about her dating experiences (even though she doesn't use real names). JDate decided on this lunch to share their recommendations on how Angel can use their site better to find a man she likes and who is not worried about dating a professional blogger.

She hasn't posted yet on how the lunch went with JDate. When she does we will make sure to let you know.

You can read Ilana Angel blog post here and you can find out more about the dating site she talks about by reading our review of JDate.com.