Studies

No, it’s not just in your head: most of your friends are online dating.

In a recent survey, Tinder took a deep-dive into Millennial dating habits and compared the experiences of online daters and offline daters. They looked at key differentiators around fidelity, communication, perception and mindfulness, and debunked some of the most persistent modern dating myths out there.

For starters, dating services haven’t ruined dating, despite what critics say. In fact, people who date online are likely to have more committed relationships than those who do not date online. Only 9 percent of Tinder users reported finding it challenging to maintain a committed relationship. That’s significantly lower than the national average.

Tinder has a reputation as a hook-up app, but what about people who want to find lasting relationships? Should they look elsewhere, asking friends to set them up or striking up conversation at a bar instead of going online? How does Tinder really compare to people who meet the old-fashioned way – in real life?

A new study (commissioned and released by Tinder) shows that contrary to stereotypes, many people use Tinder with the intent of finding a relationship. And for those who prefer the real life approach, who proclaim it to be more genuine or organic, it seems this is not the reality, either.

Thanks to Tinder, we may now have a glimpse of what daters really want.

Consumer Reports has decided to get into the love game. The non-profit organization has been around since 1936, and typically reviews consumer satisfaction with products and services, but now it wants to know about dating apps, and how satisfied customers appear to be.

We all know where this is going. Well, maybe not.

Consumer Reports found two interesting and diametrically opposed results. First, consumers hate online dating with a passion, even more than tech support services, which are notoriously poor performers. Those surveyed didn’t rate any service as more than average as far as overall satisfaction. OkCupid got the best ratings of all online dating services, including Tinder, but it got a reader score of only 56. (Tinder was second with a 52 rating.) Reader scores were evaluated by a number of factors, including messaging and search features, privacy settings, the ease of use and sign-up process, as well as quality and quantity of matches.

Do you have a “wish list” for a future romantic partner? For instance, do you have a preference for height, career, body type, or whether or not your match is into yoga? Most of us do have a wish list for an ideal partner, but a new study shows that we tend to ditch those lists when we go searching for matches online.

Researchers from the Queensland University of Technology analyzed the dating preferences and contact behavior of more than 41,000 Australians between 18-80 on dating website RSVP. What they found was that despite the fact that most online daters have a clear list of preferences for their ideal partners, they still contacted people who bore no resemblance to these preferences. The study was conducted by behavioural economists Stephen Whyte and Professor Benno Torgler.

In time for Valentine’s Day, online dating service Match released its seventh annual Singles in America study, the largest and most comprehensive study of its kind.

This year’s focus was a little different from previous studies, exploring new dating rituals, shifting gender roles, and the impact social media has had on the dating culture.

First, thanks to mobile apps and the accessibility of online dating, almost one in six singles (15%) of those surveyed by Match feel addicted to the process of looking for a date. Millennials are 125% more likely to say they feel addicted to dating than older generations. And men are 97% more likely to feel addicted to dating than women – although more women feel more burned out by the process (54%).

In an era so steeped in dating app culture, users are finding increasingly inventive ways to swipe. Gone are the days when these apps were just about meeting a mate - today they’re used for everything from connecting with business partners to finding tour guides while traveling.

In the latter case, singles update their location in the app, then post a note explaining that they’re visiting and looking to meet locals who are interested in showing them around (what happens after the tour… well… that’s anyone’s guess). It can be a great way to immerse yourself in a destination, but according to a new report, it may be safer in some states than others.

The report by highspeedinternet.com and home security company Safewise used the FBI’s most recent crime data, plus STD rates from the Centers for Disease Control, to rank all 50 U.S. states and D.C. according to safety for online daters.