Bumble Inc

Hinge Vaccine Badge

Image: Hinge

Dating apps are offering vaccine stickers for user profiles in the U.K., so potential matches can know vaccination status right away before swiping right.

Tinder is offering an array of stickers, including “Vaccinated” and “Vaxing soon,” according to a report from BBC News. Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch will all be offering badge options for users to add to their profiles, in partnership with a vaccine push by the U.K. government.

The vaccination badge trend began for U.S. dating app users, thanks to a government initiative to get as many people vaccinated as possible. The Biden administration pursued a partnership with dating apps, hoping they would be a good way to reach out to younger people and give them an incentive to get the vaccine – i.e., they can brag that they did and potentially attract more matches.

The U.S. government is doing all it can to encourage people to get vaccinated, including partnering with dating apps to reach more people while they congregate online. Tinder, Bumble, OkCupid, Hinge, Match and Plenty of Fish are some of the most high-profile apps participating.

The dating apps are providing some incentives for vaccinated users, too – including vaccination status badges for easy identification among matches, search filters according to who has gotten the vaccine, and free access to popular paid features, according to NextGov. 

For example, Tinder users can indicate whether they support vaccines on their profile and vaccinated users can access “Super Likes” – a popular paid feature that allows users to let someone know if they are really interested.

Seniors are a growing demographic of online daters, and they are flocking to popular dating apps, including Tinder, according to a recent study.

Independent insurance group Choice Mutual found that about one third of seniors who have dated in the last five years have looked to dating apps to meet people. In addition, two thirds of those using dating apps have found relationships with someone they met through the platforms, according to Forbes. 

Some top choices of apps were Tinder, Match and Hinge, with 35 percent of respondents saying Tinder was the platform where they met the person they were dating. Twenty-eight percent said they had the best luck on Match, 25 percent had found someone either on Hinge or Plenty of Fish, and 24 percent had found their significant other on Bumble.

Dating app Bumble exceeded analysts’ expectations when the company reported its first quarter earnings, with revenues and new subscriber numbers significantly higher than what was initially predicted.

Revenue for the dating company rose 43 percent from the same quarter in 2020 to $171 million, up from $79.1 million this time last year, beating expert estimates and even the company’s own predictions. According to Marketwatch, Bumble shared that the number of total paying users also rose significantly, up 30 percent to 2.8 million compared to 2.2 million from the first quarter of 2020. 

This past quarter was also good for Bumbles other dating brands like Badoo. Revenue for them increased year-over-year to $58.1 million.

Image: Bumble

Dating app Bumble has released a new safety guide for online daters in India to address safety issues and the rise of cyber bullying, which are rampant on online platforms.

The guide is part of a new initiative called “Stand for Safety” according to The Hindustan Times. The move is in partnership with Safecity, which helps women across the country to identify, prevent and combat abuse on online platforms. 

Bumble conducted a survey among its users in India and found that 83 percent of women experience online harassment of some kind, and one-third of women experience it at least weekly. Almost 70 percent feel that cyberbullying has also increased since the pandemic took hold and lockdowns began. These numbers alarmed company executives, whose mission it is to improve safety for women on its platforms, so they decided to take action by publishing the guide. 

Dating app Bumble just launched Night In, a new game feature that matches can play on a virtual date. In addition, the female-friendly dating app has revamped Boost, its mid-range paid service that now allows users unlimited swipes, “backtracking” and match extensions. 

Night In is an in-app game that’s meant to operate as an ice breaker. The feature provides a series of trivia questions that you and your Bumble date can answer together on a virtual date, according to The Verge. Bumble users can access Night In using the new icon in a chat message, where they can schedule the date ahead of time (as long as it’s between 6pm and midnight). Both participants will receive notification reminders ahead of the date.