Industry

Bumble is expanding its suite of apps with the acquisition of Official, an app that helps people improve their relationships through check-ins and date planning, according to Fast Company.

Networking and friendship building are already part of Bumble’s platform, and Official adds to the mix to encourage couples to better communicate and set intentions in their relationships.

Official will remain a standalone app for now instead of being folded into Bumble’s app, though CEO Whitney Wolfe Herd told Fast Company that there were opportunities for the two platforms to “collaborate.” Couples who met on another app will also be able to sign up for Official, which means joining Bumble’s userbase. With the addition of Official, Bumble is seizing on an opportunity to keep people on its platforms even after they’ve met and formed a relationship.

New research shows that the global dating market is still growing, and is expected to surpass US $12.8 billion by the year 2032. Currently, the market is at US $7.3 billion.

Most of the CAGR (compound annual growth rate) will come from the Asia-Pacific market, where there is the largest young population. In fact, this region has 2 billion active internet users, accounting for 49 percent of the total population. India, Japan and China are seeing the most growth, especially with technology advancements and AI-driven matchmaking and dating services attracting younger users.

However in 2022, North America still brought in the most revenue share at 39 percent, followed by Europe at 25 percent, according to Yahoo! Finance.

Bumble beat analysts’ expectations for its first quarter earnings report, with user spending remaining strong despite concerns over inflation and a recession.

According to Reuters, Bumble saw strong user growth during the first quarter of 2023 as more people chose to pay for its features and subscriptions. The news sent the company’s stock up 7 percent in aftermarket trading.

Bumble reported revenue of $242.9 million for the first quarter of 2023, higher than analyst expectations of $241 million, according to Refinitiv data. Total paying users were a bright spot: Bumble reported 3.5 million paying users at the end of Q1, up from 3 million just a year earlier. Total paying users grew 31 percent to 2.3 million for Bumble.

Shares of Match Group stock rose following the company’s second quarter forecasts, despite the decline in earnings for Q1.

Match Group reported EPS (earnings per share) of 42 cents, beating the consensus of 41 cents, per Reuters. It’s also a 5 percent increase from the same period last year. Revenue however was $787.12 million for the quarter, below the expected $793.87 million, and a 2 percent decline from the same time last year according to Yahoo! Finance.

Paying app users decreased by 1.1 percent to 15.87 million, according to Yahoo!, but revenue per payer actually increased to $16.26, up from $16 in the last quarter, a hopeful sign.

Match Group has announced it will shut down operations for its apps in Russia by the end of June, including Tinder.

According to Reuters, the move is due to the ongoing human rights violations happening in Ukraine since Russia invaded the country in early 2022.

"We are committed to protecting human rights," Match said in an annual impact report published on Monday. "Our brands are taking steps to restrict access to their services in Russia and will complete their withdrawal from the Russian market by June 30, 2023."

European police agency Europol has said that dating apps were among online platforms being “hijacked” by nefarious actors for human trafficking, who were capitalizing on the unstable environment in the country. This announcement also drew attention to human rights violations happening among Ukrainian refugees, according to Reuters.

Muslim dating app Muzmatch has lost an appeal in its continuing legal battle with Match Group.

Match Group, which owns popular dating apps like Tinder, Hinge and OkCupid, filed a lawsuit against Muzmatch to change its name due to striking similarities with its own brand. The judge in the appeal upheld the June 2022 ruling calling for Muzmatch to make the name change, and the company has recently complied, changing its name to Muzz per The Times of India.

The original ruling also found in favor of Match Group due to SEO (search engine optimization) issues. Having “match” in the app’s name would mean keywords comprising the word “match” would increase Muzmatch’s chances of appearing higher up in Google searches, which means Muzmatch would unfairly benefit from Match Group’s brand.