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If you’ve ever dated online, you have probably encountered a match who wasn’t completely honest. Maybe he claimed to be 5-foot-ten in his profile, but when you showed up in heels for the date, he was definitely more like five-foot-five. Or perhaps the last girl you met posted a photo from a couple of years ago, when she was 20 pounds lighter.

Do you think your dates misrepresented themselves? Do they believe they were lying in their dating profiles, or simply “enhancing” how they see themselves?

Most people would agree that these types of “enhancements” are misleading. But when it comes to your own dating profile, do you hold yourself to the same ethical standard you apply to others, or do you shave a couple of years off your age or add a little more to your annual salary?

Lying in dating profiles is a slippery slope. While it’s true that people do filter according to certain preferences more than others – like height, age, and weight – does this mean you should fudge the numbers so that you are more likely to be included in someone’s search? If you do, then what happens when you meet in person and you have to explain yourself? Or after you’ve been on several dates with someone you’re really attracted to, and she starts making cultural references that you don’t relate to? Do you fall silent or pretend you know what she’s talking about?

It’s easy to get caught up in your deceit. The problem is, when you lie in your profile, it’s much more difficult to continue in a relationship that seems promising. You have started off on the wrong foot, and your date might be resentful that you lied (even if he did, too).

It might seem counter-intuitive to be called out on your lie when your date might have misrepresented himself, too. But it happens. This is where so much mistrust has built up in online dating. Everyone is so busy trying to “get past” the filters people put in place. But if you take this route, it works against you. Plus, it will make you distrust more online daters, and probably set your filters with even narrower focus. For instance, if you set an age range filter of matches between the ages of 25 and 40, but you meet a few 45 year-olds who fudged their ages, chances are you are going to set your filters to a more narrow focus of 25-35, assuming you will get guys who are actually 40 or younger.

Instead of trying to outsmart the filters on dating apps, or trying to widen your options by lying, try taking the honest route. See if your dates respond more positively to you. And see if you have a better, more comfortable time with them.

We could all use more honesty in online dating.

The dating app market is flooded, so new companies entering the field and looking to make their mark have to differentiate themselves. For some app developers, it’s taking a female-centric approach, like with Bumble. Others look to social networking connections to make people feel more secure about meeting strangers, like Coffee Meets Bagel or Hinge.

The latest grab for online daters’ attention comes in the form of creating a dating app that is as exclusive as possible.

In other words, a new crop of apps are taking a completely different approach from acquiring the most users, like with Tinder. The success of an online dating company or app has always been evaluated by how large its database of users is. But these apps are banking on another measure of success - that is, how coveted the app is. They are driving demand for the app, and then being selective about who gets to use it.

Dating can be difficult, there’s no doubt about it. One of the most difficult things about online dating is the mental game many of us play. Instead of looking and considering each potential match on its own, we compare and contrast our matches, swiping left and right based on a couple of photos or an Instagram feed. The faster we swipe to reject (or even accept), the faster we can meet someone with whom we have a connection. Someone “better” than the last match.

When we are judging others so swiftly and definitively, it’s hard not to do the same thing to ourselves. Do you wonder what others think of you – why they might be swiping left instead of right? Why another match might be “better” than you? Do you think that peoples’ reactions might change if you were just a little prettier, or more athletic, or taller? (Especially if you reject matches based on these same criteria?) This can ruin your confidence as well as your online dating experience. Sometimes, it’s better to take a step back and gain some much-needed perspective.

Online dating creates the illusion that we are not only sizing each other up, but competing with one another. Let’s take social media as an example – something that most of us check regularly. We are constantly looking at what other people are doing, and how our lives compare.

Have you ever come across the Facebook or Instagram feed of a friend who is always posting vacation photos from exotic locales, or your friend who is part of a happy couple who can’t stop sharing how much they adore each other or their new baby? Maybe you see your friends’ new promotions, new houses, and exciting moments and think your life falls short.

Social media can give us skewed perspectives, and so can endlessly swiping on dating apps. While we might think that other people have an easier time with online dating, or they are getting more dates, or are somehow meeting “better” people online, rest assured – all of us have the same insecurities and challenges.

Instead of looking at online dating as a competition or a numbers game, it’s time to approach it differently. Instead of mindlessly swiping and judging, try taking things slowly. (I know, it’s against the dating app mindset, but it’s necessary.) Try reading what each person says in his/her profile. Spend one minute looking at a profile before moving on to the next. Try looking through an Instagram feed and not judging or comparing your lives, just observing. Try saying yes to a match who doesn’t seem like your type, just to see what the date might be like.

The more you can distance yourself from the cycle of comparing yourself to others, judging others, and hating online dating as a result, the better. Instead, have a more curious approach. Try to get to know someone rather than making a judgment. Seek connection, not perfection.

In Aziz Ansari and Eric Klinenberg’s new book Modern Romance, they discuss the disconnect of online dating in Japanese culture. Despite Japan’s adoption of and love for technology, single people still stigmatize online dating.

The reasons are part cultural and part historical. Japanese singles haven’t had a good experience with online dating, historically speaking. In the 1990’s when online dating first hit the singles scene, online dating companies had male members pay per message and also used their female employees as bait, posting their profiles on the dating sites to attract more male users. More recently, fake dating sites have been exposed, with companies using male employees to pose as girls on the sites and charging their male members to talk to them – (obviously, those members never get to the date).

It’s easy to see why Japanese singles are skeptical. But now dating apps have made things a little easier to verify. First, like most dating apps all over the world, users are verified through their Facebook profile, so it’s not easy to create fake accounts. And Japan is really embracing social media, especially after both LinkedIn and Facebook helped families find each other after the 2011 earthquake.

But another interesting trend is happening with Japanese online daters. The culture is rather conservative when it comes to dating – and guys don’t want to be thought of as players. Since dating apps have become synonymous with hook-ups, Japanese - and men especially - are weary to sign up for fearing like they will come across as insincere. So people aren’t really embracing online dating.

In fact, they aren’t dating much at all. Most Japanese singles are much more focused on work, which means working long hours and delaying starting a family. This is also taking a toll on their social lives. A 2014 survey by the Japan Family Planning Association found that 49% of all respondents had not had sex in the past month, and 18% of men said they had no interest in sex at all. On top of this, they face a serious population decline.  According to Business Insider, a 2012 report by Japan's National Institute of Population and Social Security Research shows the number of Japanese people will fall from 127 million to around 87 million by 2060.

Still not everyone is averse to online dating. The country has seen some interesting trends.

Selfies tend to be popular with online dating in most countries, but are looked upon as narcissistic in Japan. Even a photo showing an online dater by herself is frowned upon because Japanese tend to view this as self-centered. Most daters either post photos with a group of friends (so you can’t really identify the person you are meeting), or they post photos of their cats or random objects. One of the weirdest trends among online daters is posting photos of their rice cookers in their profiles, according to Modern Love.

There are definite cultural and practical barriers to get beyond when it comes to online dating in Japan. But as time goes on and it becomes more trust-worthy and mainstream, hopefully singles will embrace it.

When I talk to daters, the majority of them have tried online dating and decided it just “doesn’t work” for them. I understand – we have all been through some bad and good online dates, and sometimes when you have a string of disappointments it’s enough to make you want to give it up altogether.

Here’s why you shouldn’t.

I’ve heard the arguments about how dating and meeting people should be more organic, that people on online dating sites are just looking to hook up, that it’s hard to know who you are really meeting when you get to the date because your dates don’t look like their photos. All of this happens from time to time. But it’s also important to remember one basic and compelling fact: online dating makes meeting people much easier than approaching strangers at the grocery store, for instance.

Online dating is really a misnomer: it should be called online meeting, as Dr. Helen Fisher of Match.com once pointed out. It is an avenue of introduction, but it is only that: an introduction. There’s no guarantee of love at first sight, that you will have the same goals, that you have a similar sense of humor, that there will be chemistry. But you will have people to choose from, who have chosen to take part on the site, and to date (as opposed to that random stranger at Starbucks who might already be in a relationship).

We have become products of the online dating generation, which makes actual dating more difficult. We expect to know as much as possible about someone up front before we agree to spend time together, even if it is just over coffee for twenty minutes. We approach dates with caution and skepticism. We shut down if there isn’t that instant spark of chemistry, instead of trying to get to know someone past the awkwardness of a first date.

Most importantly, we’ve come to expect that there is always someone “better” out there, waiting to meet us. Daters tend to prefer to keep swiping on Tinder even after they have met someone who sparks their interest, because maybe – just maybe – that next person will be even better. So we’re never in the moment – we just anticipate meeting the next person, and then the next. This is killing dating.

In order to feel chemistry, to connect with someone, you have to be present in the moment. You have to be fully engaged. Otherwise, the connection simmers, and perhaps you both walk away feeling “meh.” Then it’s on to the next – and that person might have really been a good match. You just didn’t give him/ her enough of a chance.

So on your next date, take your time. Engage. Try to be fully present. Put away your phone. Talk. Ask questions. Listen. Then see how online dating works for you.

Is there an online dating downer worse than finding out your new flame looks nothing like their profile picture? Total letdown, right? As online dating offenses go, it's high on the list.

Zoosk devised a solution to this all-too-common problem back in 2014. The feature, dubbed Photo Verification, confirms the authenticity of members' profile photos. If your photos pass the test, you receive a green Photo Verified badge.

Photos are verified under the Verification section (surprise) of your profile. Select Verify Photos and you’ll be prompted to record a short video of yourself. Zoosk’s moderators review the video and, if they feel your photo is an accurate representation, you'll receive an email letting you know that your photos are verified. The badge will automatically be added to your profile and your video selfie remains private.

The Photo Verification feature made Zoosk the first company to address this prominent online dating concern. With its launch came newfound levels of transparency, increased trust between online daters, and better first-date satisfaction.

“One of the most important concerns of online daters is going out with someone who doesn’t really resemble their profile picture,” said Shayan Zadeh, co-founder and CEO of Zoosk. “By innovating a system for our members to validate the accuracy of existing profile photos, we believe we can create better first-date experiences that will lead to lasting relationships.”

Photo Verification will now take a starring role in Zoosk's “First Comes Like” advertising campaign. “The message from our last campaign was successful in differentiating us from other sites,” Katherine Knight, brand manager for Zoosk, told Marketing Daily. “For our new campaign, we wanted to build on that and take it to the next level.”

The “First Comes Like” initiative highlights the fact that building a lasting relationship requires time, and that “love at first sight” is rare. In one ad, a woman uses Zoosk's mobile site while a voiceover explains the message of the campaign. Another 15-second spot hones in on the photo verification feature, showing a man trying to identify his date in a crowded coffee shop using the Zoosk app.

“Everybody wants love to be a big, huge fairy tale. But the reality is, before all that can happen, you have to fall in like first,” said Tony Zimney, creative director at Muh-tay-zik Hof-fer, the agency that created the campaign. “Each one of our spots highlights this moment of like.”

The commercials will begin airing nationally in the beginning of July.