Milestones

Match Group, parent company of popular dating app Tinder, confirmed to Tech Crunch that the new premium service Tinder Platinum will be launching in Q4 of this year.

Tinder already offers two VIP tiers of service: Plus and Gold. There has been speculation for weeks about Platinum after a UK-based user said an offer popped up for the exclusive service as he was logged in over the web, but he wasn’t able to upgrade.

Tinder CEO Jim Lanzone

Popular dating app Tinder announced that Jim Lanzone, the former head of CBS Interactive, has been named the company’s new CEO.

Lanzone worked at CBS for nine years, including as president and CEO of CBS Interactive. He left CBS last year to join venture-capital firm Benchmark Capital, according to Variety. He replaces Elie Seidman, who headed up OkCupid before taking over Tinder in early 2018.

Bumble's Whitney Wolfe Herd

Female-forward dating app Bumble announced a major rebrand for the company as it also celebrated its milestone of reaching 100 million users worldwide. Parent company Magic Labs, which also owns popular dating app Badoo as well as Lumen and Chappy, will now be called Bumble under the direction of CEO Whitney Wolfe Herd.

Together, the Bumble and Badoo apps have a total of 600 million users around the world. Bumble’s app hit its milestone number in July and will look to Badoo for help in expanding its global reach. 

Wolfe Herd took over a year ago as CEO of Magic Labs when former CEO Andre Andreev left in the wake of allegations of sexual misconduct at Badoo, the app company he founded, which employees said contributed to a hostile work environment. Herd’s vision is to be more diverse and inclusive when building dating apps and her companies, and to put social justice and gender equality front and center. Wolfe Herd oversees over 750 employees in Austin, London, and Moscow.

Facebook Redesign now Live to All

Image: Facebook

Social media giant Facebook has undergone its fifth major redesign since the company was founded, highlighting groups and invitations and taking the focus off of its news feed. This could help single users who aren’t necessarily on Facebook Dating, but want to connect with people in their circles.

The new redesign places groups front and center along with events, which are the two most heavily used features of Facebook. There are tens of millions of active Facebook groups according to the company, and more than 400 million users belong to a group that they “find meaningful,” according to the company’s blog post. 

Dating app WooPlus has just launched a major update of its app with a new look, logo and user experience in February, and a month later, it was the number one trending dating app on Google Play as registrations jumped 50 percent.

The self-described “dating app for curvy people” announced version 5.0, which includes new updates to profiles, a dating “assistant” to help guide users, and a new feature to curb ghosting behavior. This was good timing for the company as people went into lockdown worldwide in the wake of the pandemic, and many people isolating alone were turning to dating apps to feel connected.

The new profile update is described in the company’s press release as “unfolding,” because users can spend time with each profile swiping through their photos to get to a description – and therefore get a better sense of who they are. The company said that it allows users to show themselves more vividly and let people get to know them instead of judging quickly and moving on. 

Bumble is shutting down gay dating app Chappy, part of the suite of dating apps under parent company Magic Lab. Bumble will integrate the service into its own app, effective February 28th.

According to Culture Map Austin, Bumble is encouraging Chappy users to download Bumble and try it out, offering them a week of its premium service for free. Chappy is no longer displaying profiles so essentially the search function is turned off. By the end of February, all of Chappy’s user information will disappear from the app.

Chappy posted an FAQ about the closure on its website, stating: “We’re joining Bumble because we have the opportunity to take what we’ve built together here to the next level by creating a space for healthy and safe connections across the LGBTQ+ spectrum. Bumble is committed to fighting all kinds of inequality, and we’re excited to land our spaceship safely in the Bumble Hive.”