Features

Tinder CPO Says Bold Change is Happening

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  • Monday, July 31 2023 @ 08:24 am
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Tinder is heading in a bold new direction that includes regenerative AI and a “fresh and new feel” according to its chief product officer Mark van Ryswyk.

At the Reuters Momentum Festival, the CPO shared that he and his team have been studying common user problems and have identified three key elements to focus on: realness, respect and relevancy. Van Ryswyk said on stage: “There’s an opportunity for us to deliver something by end of year that’s going to start to tackle these things,” he added.

According to Fast Company, Match Group refused to expand on these comments, but the company has been focused on rolling out premium features and appealing to its fastest-growing market Gen Z.

Bumble Partners with Barbie Film to Promote Compliments Feature

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  • Wednesday, July 26 2023 @ 02:57 pm
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Bumble & Barbie Logo
Image: Bumble

Dating app Bumble has partnered with the much buzzed-about Warner Bros. movie Barbie, which premieres in July in theaters across the world.

Bumble’s partnership is to promote its new Compliments feature using images of the movie’s stars to bolster confidence and encourage people to try it out, according to marketing news website Campaign Asia. In addition to images, the app will have pre-recorded messages from the stars to motivate users to engage positively with each other.

Barbie, played by Margot Robbie, has a dialog bubble on Bumble’s app that states: “your taste in movies? Sensational. Now it’s time to show them how sensational your Compliments are.” Other stars featured include Simu Liu (Ken #2) and Issa Rae (President Barbie), and Ryan Gosling (Ken #1).

Bumble Launches Healthy Queer Dating Guide in India

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  • Wednesday, July 12 2023 @ 07:35 am
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Dating app Bumble has launched Healthy Queer Dating Guide for its users to promote kindness and encourage an inclusive dating experience on the app.

The Guide covers a range of relevant topics, including how to start an online conversation with someone new when you are feeling nervous, and how to set clear boundaries when you connect. According to Hindustan Times, the Guide also offers advice for how to communicate that a match has misgendered you in the early stages of dating.

First date advice (and navigating to a second date), kindness in conversations, and how to approach dating when you prioritize your own emotional needs are included among other topics, according to Indulge Express. The Guide also offers important advice on how to deal with rejection, something every dater experiences.

New San Francisco Dating App Soon Focuses on Meeting in Person

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  • Friday, July 07 2023 @ 01:51 pm
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Soon Dating Service Homepage

A dating app launched by two friends in San Francisco has already gained 6,000 new members, thanks to its clever hook of getting you to a real-life date as quickly as possible.

Soon works like a traditional dating app, allowing members to set up profiles, swipe and match. But once a match is made, instead of messaging first, the app presents a calendar and list of options for where to meet so you can schedule your first date. The idea is to get you meeting IRL, where you aren’t wasting a lot of time on texting a match that goes nowhere.

The meet-up places are not restaurants, but rather bars, coffee shops, or parks, because as the twenty-seven-year-old co-founder Cora Kyler told San Francisco Gate: “There’s no dinner. That is way too much of a commitment for a first date. We call it a ‘zero width’ date. It’s a vibe check, mostly coffee or a drink.”

Bumble Study Reveals Music is Key to Connection in India

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  • Wednesday, July 05 2023 @ 08:59 am
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Bumble Similar Tastes in Music

According to a recent study conducted by dating app Bumble, seventy-four percent of singles in India believe it is important to have similar tastes in music as their partner.

The study also found that 91 percent, a vast majority of Indians surveyed, feel that music helps build a strong connection and 89 percent think that someone who has the same taste in music as them makes them more attractive, according to Indulge Express.

Bumble offers interest tags specifically for music that users can add to their profiles to interest potential matches, or at least get a conversation started.

Gay Dating App HER Launches New Feature for Pride Month

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  • Monday, June 26 2023 @ 09:38 am
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Her Dating App Launches Thirst Mode
Image: Her

Dating app HER has launched “Thirst Mode,” a new feature in time for Pride Month.

Thirst Mode offers HER users 60 minutes per day of unlimited likes, the ability to see who has liked them, and a chance to move their profiles to the top of the heap for more visibility, according to Cosmopolitan. This feature is intended to showcase that the dating app is prioritizing hookups as well as relationships, especially during Pride. The company found in a recent survey that 40 percent of its users were hoping to hook up with a friend this month.

HER was launched primarily for the lesbian singles community, but has now expanded to include “FLINTAS” (female, lesbian, intersex, trans, and agender singles).

The feature will be free during Pride month for all users, according to Cosmopolitan. After that, it will be a premium feature that costs $5.99 per month for those willing to pay.

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