Promotions

Image: Tinder

Dating app Tinder is launching the in-app “Take Action Center” along with partner Vote.org to encourage people to register to vote and make a voting plan ahead of the November elections in the U.S.

According to Tinder’s press release, the Take Action Center is powered by Vote.org to make it easy for people to get the information they need to prepare for election season, including where to register to vote or how to check voter registration status, how to request a mail-in ballot, and where to vote (whether in-person, early voting, or dropping a ballot in the mail). Vote.org offers a range of information to voters, including polling locations and voter registration status. Tinder users who participate can also receive “I Voted” digital stickers to post on their profiles.

To help drive turnout, Tinder and Vote.org will also provide a GOTV (get out the vote) food truck outside of the Taylor Swift Eras Tour in Indianapolis, November 2-3. The food truck will feed concertgoers as well as provide them information about their voter registration and voting options including their polling locations (even for those traveling from other states).

Tinder has partnered with e.l.f. Cosmetics in a new collaboration to promote self-confidence and self-expression when heading out to meet someone new.

The partners are launching the “put your e.l.f. out there” Vault collection, which introduces new beauty products designed to help Tinder users “face the first date.” The collection includes three exclusive products: All Slick, No Ick Face Primer and Set-uationship Setting Mist, packaged in a “Flame Changer” makeup bag.

In addition to the exclusive products, the collaboration includes the dating app-focused Tinder Box Lip Trio, which has lip oils like Spice Things Up and Keep Your Cool. The makeup also includes a red lipliner called Red-Y for Anything.

The idea for the collaboration began with a study that found 35 percent of singles see first dates as a great opportunity to try new makeup looks. Researchers at Censuswide, a member of the British Polling Council, surveyed over 4,000 daters ages 18 and up across the UK and US in late August.

Image: Tinder

Tinder has released new features and added perks in time for college students headed back to campus. The move signals the company’s continued priority to market to younger Gen Z singles.

One interesting perk is that Tinder will offer college students a 50% discount for any of its premium services of Plus, Gold, and Platinum, according to Tech Crunch. This comes after the dating app company has struggled to retain paying users, reporting a loss of 400,000 paying users in the last quarter.

Tinder also announced a series of updates to Tinder U, its in-app feature for college students to find others on their campuses to connect with. One new feature for Tinder U includes new badges to add to their profiles, such as graduation year, major, clubs they are a part of, and their fraternity/ sorority life.

Image: Bumble

Bumble has announced it is partnering with the New York Liberty women’s basketball team for the remainder of the season, building on its multi-year deal with the WNBA.

The partnership is intended to “create local opportunities for Bumble users and Liberty fans to connect over a shared love of women’s basketball,” according to Liberty’s website.  New York Liberty became the first team to get a spot in the WNBA Playoffs, and Bumble is serving as sponsor of home games during the first month of games. The dating app company will be hosting a singles event in the arena for fans and Bumble users.

Bumble is also featuring Liberty players in a new social media campaign, where Bumble users can get dating advice from Liberty players (as well as the team’s mascot).

BLK dating app has launched a new initiative in celebration of Pride which highlights queer event curators in select cities.

The campaign “It’s Giving Space: Celebrating Queer Event Curators” will offer three compelling narratives of LGBTQ+ party collectives, according to Black Enterprise Magazine. One such collective is Party Noire in Chicago, a cultural hub which celebrates Black femmes, Queer Women of Color, and Black womanhood along the gender spectrum with a focus on trans, queer, and genderqueer Black people.

Another collective, Global Warming in Brooklyn, is dedicated to uplifting Black and Brown queer and trans people by providing safe spaces where they can dance, celebrate “and experience joy,” according to Black Enterprise. It was co-created by DJs Adair and Boston Chery.

Image: Grindr

Grindr has launched its new cross-country bus tour “Grindr Rides America” in celebration of Pride month.

“From the Castro to Stonewall, we’ll be getting around—hop on, get off, and get your dicks on Route 66,” Grindr’s cheeky press release reads. “This is all in celebration of YOU as we toast to 15 years and counting.”

Grindr’s bus tour is also in celebration of its fifteenth anniversary, and the company will offer free HIV testing, PrEP resources, and a full-service photography studio to LGBTQ neighborhoods on its route. According to Mashable, a team from medical service Q Care Plus will be along for the ride to discuss HIV and STI prevention with attendees, as well as screening, treatment options, and how to access prep and doxy-PEP to encourage discussion and support without judgment.