Christian

Spark Networks, owner of many special-interest online personals sites including ChristianMingle.com, JDate.com, and BlackSingles.com, has reported financial results for the third quarter ending on September 30, 2014.

It was a time of major transitions for the company. The majority of the Board was removed in July. The new Board was primarily focused on right-sizing the corporate cost structure and improving marketing efficiency, two goals which were, according to Executive Chairman Michael McConnell, largely accomplished. “Improved marketing efficiency at ChristianMingle drove subscriber acquisition costs ('SAC') in September that were less than subscriber lifetime value ('LTV') for the first time since January 2012,” he reports.

On the numbers front, Spark Networks presents the following highlights:

• Contribution of $9.0 million, highest since Q1 2009
• Adjusted EBITDA of $2.5 million, highest since Q1 2010
• Average paying subscribers of 257,679, a sequential decline of 6%
• Revenue of $15.0 million, a decrease of 14% compared to the year-ago period and a 5% decrease compared to the prior quarter

As you can see, it's a mixed bag. The drop in revenue was primarily driven by a 14% decrease in average paying subscribers, reflecting a year-over-year 15% and 9% decline in average paying subscribers for the Christian and Jewish Networks segments, respectively.

On the up side, direct marketing expenses in the third quarter of 2014 were down 52% compared to the year-ago period and 24% compared to the prior quarter. Contribution in the third quarter of 2014 was $9.0 million, an increase of 90% compared to the year-ago period and a 14% increase compared to the prior quarter. In both cases, Christian Networks was the primary driver (improved marketing efficiency and a better mix within the paying subscriber base, to be more specific).

Looking forward, McConnell says the company's primary objective is to improve product functions and features across all platforms. A JDate iPhone app was recently approved and a ChristianMingle app should be on its way soon. Spark Networks is also looking to leverage its presence in Israel and outsource some other development activities in order to speed up product development.

"In summary,” says McConnell, “much has been accomplished in the last several months, but much work remains. The team has embraced our future with a sense of urgency and focus. We look forward to driving changes that create a terrific experience for our customers and support the core communities we serve."

We live in a crazy world. And at the moment, nothing is greater proof of that and the fact that there is a Christian Mingle movie.

Yes, that Christian Mingle. The dating website that promises devout singles it will "find God's match for you." Someone in Hollywood apparently thought that sounded like a rip-roaring good time of a rom-com, and here we are, wondering what led us to this strange and confusing place.

Oh yeah, and did I mention that the lead role is played by Lacey Chabert, most notable for her turn as the ditzy Gretchen Wieners in Mean Girls? It just gets better and better.

Allegedly there is also a plot. It follows Chabert’s character, a 30-something marketing executive named Gwyneth Hayden, whose life is perfect except for one thing: it's missing a man. In a moment of desperation, she joins the Christian Mingle dating site in hopes of changing her fortunes – even though she is not a Christian. Here’s a synopsis of the rest of the film:

Online dating is about to get a major shakeup. And when I say major, I really mean major. Spark Networks, which owns popular dating sites like JDate and Christian Mingle, has put itself up for sale and has at least one prospective suitor.

The big news comes on the heels of the company unexpectedly postponing its annual shareholder meeting in June, two days before it was scheduled. The move allowed Spark Networks to put its focus on the potential deal and to sidestep a board battle with its largest shareholder, Osmium. Things have been tense lately with Osmium, a San Francisco hedge fund that has been pushing for board seats over concerns that Spark has been neglecting to allocate sufficient funds for JDate while over-spending on Christian Mingle.

Spark has spent $120 million in direct marketing on Christian Mingle since 2011, which has helped grow Christian Mingle’s subscribers by almost 700 percent since 2010. Revenue is also up, from $45 million in 2008 to $70 million in 2013, but along with those efforts came dramatically increased costs as a percentage of revenue.

Meanwhile JDate, the most famous and lucrative site in the Spark Networks arsenal, looks to be going through a rough patch. According to Osmium, the Jewish dating site posted revenue of $6.1 million in the first quarter – its lowest level since 2006. Jewish subscribers have also declined to  2006 levels.

All of this is coming at the same time as big-time changes for the Spark Networks board. When the delayed annual shareholder meeting finally took place, four of the company’s six sitting directors were nixed, including Chairman and CEO Greg Liberman. The shareholders instead picked four directors nominated by – surprise! – Osmium. One of the two Spark directors who was re-elected, Thomas Stockham, resigned not long afterwards.

“The new board is eager to work alongside Spark employees with a renewed sense of urgency, accountability and focus, in order to drive increased shareholder value,” said Osmium’s founder and new Spark director John Lewis to the New York Post.

As for what’s happening with the sale of Spark Networks, everyone involved is remaining tight-lipped for now. The name of the prospective buyer has yet to be revealed, but the New York Post notes that “the world of online dating companies is small and currently dominated by Barry Diller’s IAC, which owns popular dating sites Match.com, OKCupid and Tinder.”

I guess this is how you know you've officially "made it." A film is being made about ChristianMingle.com.

Appropriately named "Christian Mingle," the film is written and directed by Corbin Bernsen and will be produced by his production company, Home Theater Films. The new romantic comedy will partner with the ChristianMingle website itself, which holds the distinction of being the world's largest and fastest-growing Christian community.

The movie tells the story of Gweneth Hayden (played by Lacey Chabert best-known for her role as Gretchen Wieners in "Mean Girls"), a 30-something marketing executive who has a top-notch career, a killer wardrobe, her dream apartment and a fantastic circle of friends. In other words, she believes that the only thing missing from her otherwise-perfect life is a man (played by Jonathan Patrick Moore of "L.A. Complex").

In a moment of desperation, she signs up for ChristianMingle.com to find him. But her Christianity is more than a little rusty, and her attempts at impressing her dream guy end in disaster when he calls her out on her "faux faith." As a result, Gweneth comes to the realization that it's not her lack of a relationship that's keeping her from happiness, but rather her lack faith. She commits to leaving her superficial life behind and renewing her relationship with God. In the end, Gweneth gets what she wanted most: a "life-changing" love.

"'Christian Mingle' is about a young, modern, single woman. She's trying to achieve it all - a successful career, amazing friends and finding Mr. Right," Bernsen said. "She stumbles into the world of online dating looking for an instant 'soul mate solution,' but ultimately ends up taking a personal journey transforming her life."

"Our goal at Home Theater Films is to inspire and entertain our audience," Bernsen continued. "We want to make great movies that everyone can enjoy and elevate them with contemporary, relatable characters that naturally demonstrate their faith in real-world situations."

Other members of the case include Erin Bethea, who notably portrayed female lead Catherine Holt in the film "Fireproof," Stephen Tobolowsky ("Groundhog Day"), and John O'Hurley ("Seinfeld"). Behind the scenes, "Christian Mingle" is written and directed by Bernsen and produced by Chris Aronoff. Matt Swanson and Charlie Schafer serve as Executive Producers. The film will include music from Capitol Christian Distribution, who will also handle the home entertainment distribution.

Production began in Turlock, California, at the end of 2013 and will wrap in Los Angeles with the theatrical release planned for Spring 2014. To find out more about this dating site you can read our Christian Mingle review

If your faith is important to you, then you want to date people who share in it. You want someone you can take with you to church or to temple, someone to celebrate the holy days with, someone who you can pray with daily. It can sometimes seem difficult on the mainstream dating sites to tell whether or not someone selects "Christian" or "Jewish" because they are practicing or just because they grew up in that faith.

On Mainstream Sites

On mainstream sites like Match.com, it's hard to tell sometimes how serious someone is about their religion. (At least with OkCupid.com, they can select "and serious about it" after their religion choice!) This leaves you in the position of having to tell from their profile text if they are as serious about their faith as you are. Some people make this very easy! I see profiles every day where people say, "God is the most important thing in my life" or "My match should share my faith."

But what if you don't see anything like that? Then, you'll have to send them an email. Don't word it like an interrogation about their religious practices - that will put anyone on the defensive! - but add the question on the end of your email:

Here is the gender ratios of members at ChristianCafe.com grouped by age range for January 2009:

Source: Online Personals Watch

Except for members who are 18 - 20 years old, females make up the greater percentage of members at Christian Cafe. As you move up in each age range segment, females gain a few more percentage points over the previous segment. By the 51 - 60 age rage there are twice as many females as males. Does this mean older males are less likely to consider Religion as an important factor in dating or do just more older females join dating sites in general compared to men of similar age?

For more information on this award winning dating site, read our ChristianCafe.com review.