OKCupid’s official blog, OKTrends, recently sent a powerful warning to its readers:
Don’t Be Ugly By Accident!
The eye-catching admonishment is the title of a post about the site’s latest study, an in-depth technical look at profile photos that forms the perfect follow-up to their previous report on the subject, “The 4 Big Myths of Profile Pictures” (check out our review of the article
here). Instead of merely considering the content of the photos we post, writer Christian Rudder advises, we should also take practical matters like aperture, flash, and focus into account.
The article chronicles the results of a study that aggregated 11.4 million opinions on what makes a successful photo. The experiment was simple: subjects were shown two photographs of different people, chosen randomly from the 552,000 sample user pictures that were collected, and asked which person they would prefer to go on a date with. The information gathered was then compared with data about the photography itself, like the time of day and shutter speed at which the pictures were taken.
The most amusing claim, by far, is that iPhone users have more sex than users of other mobile devices. BlackBerry users came in second place, with Android aficionados bringing up the rear. No word on how much sex Windows Mobile users can expect during their lifetimes (or at least the lifetimes of their cell phones).
In less humorous news, OKCupid’s findings show that the best photos come from Panasonic Micro 4/3s cameras, while the worst come from the cameras on Motorola phones. The next best camera brands were Leica, Canon, Pentax, Nikon, Sony, and Olympus (in that order), while Kodak was judged to be almost as bad as the Motorola phone. Of the camera phones, Sidekick was considered the best, with Apple’s iPhone close behind. Somewhat surprisingly, Android, Nokia, BlackBerry, and Windows phones were all rated lower than phones of less popular brands.
The flash, according to the study, should always be avoided. Subjects consistently assigned a higher attractiveness rating to photos that did not use the flash. Based on their data, the experimenters determined that the flash adds about 7 years of age to the person in the photo (and, consequently, not using a flash can remove 7 years of age from a person’s appearance).
Other findings suggest that the best pictures have “a very shallow depth of field,” which means that the photo’s subject is sharply in focus while the background of the picture is blurry. The article goes on to give a very technical explanation for this effect, and some examples of it, so be sure to visit the source at the link provided below if you’re interested in photography.
The study’s final conclusion is that late night and late afternoon are the ideal times at which to take your profile photo. Rudder “irresponsibly theorize[s]” that this is because “photos taken in the former bracket tend to be more provocative,” while “those taken in the latter tend to be pleasantly lit.”
OKCupid’s findings are certainly attention-grabbing, but do they actually have any value? Tune in next time when we’ll take a look at what the data actually means, and where it might be leading you astray.
Read more about the study
here.
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