United Kingdom

In an article on the UK website, The Guardian, author Tanya Gold asks the question, Are Britons who are searching for love online, looking in the wrong place? At the point of writing the article Tanya had been internet dating for 3 weeks. She so far has mixed feelings. On one had she is dazzled by the possibilities but on the other, she feels "sleazy and slightly vulnerable".

Tanya gives four examples of online dating gone wrong. Two are her own dating experiences and all seem to point to men as the ones causing all of the problems 😲. I had a laugh at one of her dates named Clive. Apparently he had broken his dentures the day of the date and asked if he could pick her up toothless. What was he thinking? She also gave 4 positive examples of how online dating worked and created successful matches. One of her examples was Jane, who in 10 years, went on more than 200 internet dates before she met her soul mate.

Lets look at some of the UK stats more closely in which Tanya compiled. According to her information, fifteen million people in Britain are single, and almost five million are looking for love online. 20 percent of married people between the ages of 19 and 25 met their spouse online and a YouGov survey of 2000 people found that, for all age groups, 15 percent of couples met through the internet. The surprising twist here is that according to research at Bath University, a relationship that was started online lasts on average 7 months. I wonder how long an average relationship lasts that was not formed on the internet?

Across the pound and in America, Tanya found that according to the Plenty of Fish dating site, 33 percent of online daters form a relationship, 33 percent do not, and the last 33 percent give up on internet dating altogether. She also discovered a poll from the University of Texas which found 30 percent of women who met men online had sex on their first date. From these encounters, 77 percent of men did not wear condoms (how about other birth protection?) When compared to the information from the Centre of US Disease Control, almost 50 percent of all women required men to wear a condom during their first sexual experience.

Match.com UK has launched an interactive channel on the BT Vision IPTV service (Digital Cable). This means almost half a million BT Vision subscribers can now tune into Channel 955 and use the Match.com service to search for singles, update profiles, send winks and for viewing messages. Most of Match.com primary features are available to use through the channel. You also use the same Match.com account as you login with through the website. Not everything can be done through BT Vision though, such as uploading a photo. This can only be done by using a computer or a cell phone.

The article at New Media Age makes it look like this is a free service to cable subscribers. It is unclear at the moment if you can log in as a Match.com paid member on the interactive channel to actually send email messages to other members.

Jason Stockwood of Match.com stated:

He hoped offering the service via TV would make browsing for a potential partner a more social experience compared with the online service, which tends to be done alone.

This is an interesting idea, to make online dating a more social activity. Would you want your friends and/or family to help you favorite and send winks to other singles on a dating site? I think searching for prospects would be fun but, personally I would still want to communicate without someone looking over my shoulder.

To find out more information about this United Kingdom dating site, read our review of Match.com.

White Label Dating announced that they have partnered with the Cosmopolitan magazine website in the UK to offer a dating service for their readers. The link to the new service is found under the "Love & Sex" menu, titled Cosmo Dating on their website. Cosmopolitan magazine target demographic is females aged 24 to 34. This is good news for the White Label Dating Network since it means more female profiles in this age group for their network of dating sites (WLD share profiles between most partner sites). This demographic is usually the one sought after in the dating industry since, where the women are, the men will surely follow.

If the UK Cosmopolitan partnership goes well, I am sure White Label Dating is hoping to partner with the US Cosmopolitan website. White Label Dating is the most popular branded dating service for companies in the UK and I bet they are hoping to repeat this success in North America.

A survey at a UK dating site for single moms and dads found that 92 percent of single parents prefer to date other single parents. 500 members participated in the survey with which the majority listed the reason for their answer being, they have more in common with someone who has similar responsibilities and time commitments.

For the full press release, visit PRWeb and for a list of dating sites for single parents, check out our Single Parents Dating category.

We wrote recently about Match.com selling their European operations to Meetic (see Story). For the sale we knew that Match.com will receive 27 percent share of Meetic plus a 5 million euro note. What we didn't know is, according to Ross Williams, CEO of WhiteLabelDating:

There was a clause in the announcement that didn't make many of the headlines, but I think will tell you the direction IAC is going in: Match has the option to buy Meetic in its entirety in about three years.

This makes things interesting. Before I knew about this piece of information, I had thought Match.com had decided to maybe concentrate on the North American market like everyone else. If Match.com has the option to buy Meetic then this makes more sense in the long run for the two companies. I could never see why Match had decided to get out of Europe since revenue wise they were doing well and, they have numerous other partnerships in places like South America and Asia (therefore they are not just concentrating on North America). If the sale does go through then, Meetic's CEO and founder, Marc Simoncini, will still be the main shareholder with over 20% and 36% of the voting rights.

Visit Mad.co.uk for the full article called Love is in the air.

Since the start of the global recession, online dating services in the United Kingdom have grown 13 percent (September 2008 - February 2009). A total of 5 million singles from the UK are now using dating sites. This is 13 percent of the total UK online population. Genders are split evenly and heavy use members were online an average of 4 hours per month viewing and average of 23 pages a day. 65% of UK online daters are 35 or older. The most popular dating site in the month of February was DatingDirect (owned by Meetic, 1.6 million visitors), followed by POF (with 1.4 million) and then Match.com (1 million visitors).

Read NewMediaAge for more information on the story. Visit our DatingDirect review , our POF review and our Match.com review for more information on these dating sites.