United Kingdom

Match.com UK has launched an interactive channel on the BT Vision IPTV service (Digital Cable). This means almost half a million BT Vision subscribers can now tune into Channel 955 and use the Match.com service to search for singles, update profiles, send winks and for viewing messages. Most of Match.com primary features are available to use through the channel. You also use the same Match.com account as you login with through the website. Not everything can be done through BT Vision though, such as uploading a photo. This can only be done by using a computer or a cell phone.

The article at New Media Age makes it look like this is a free service to cable subscribers. It is unclear at the moment if you can log in as a Match.com paid member on the interactive channel to actually send email messages to other members.

Jason Stockwood of Match.com stated:

He hoped offering the service via TV would make browsing for a potential partner a more social experience compared with the online service, which tends to be done alone.

This is an interesting idea, to make online dating a more social activity. Would you want your friends and/or family to help you favorite and send winks to other singles on a dating site? I think searching for prospects would be fun but, personally I would still want to communicate without someone looking over my shoulder.

To find out more information about this United Kingdom dating site, read our review of Match.com.

White Label Dating announced that they have partnered with the Cosmopolitan magazine website in the UK to offer a dating service for their readers. The link to the new service is found under the "Love & Sex" menu, titled Cosmo Dating on their website. Cosmopolitan magazine target demographic is females aged 24 to 34. This is good news for the White Label Dating Network since it means more female profiles in this age group for their network of dating sites (WLD share profiles between most partner sites). This demographic is usually the one sought after in the dating industry since, where the women are, the men will surely follow.

If the UK Cosmopolitan partnership goes well, I am sure White Label Dating is hoping to partner with the US Cosmopolitan website. White Label Dating is the most popular branded dating service for companies in the UK and I bet they are hoping to repeat this success in North America.

A survey at a UK dating site for single moms and dads found that 92 percent of single parents prefer to date other single parents. 500 members participated in the survey with which the majority listed the reason for their answer being, they have more in common with someone who has similar responsibilities and time commitments.

For the full press release, visit PRWeb and for a list of dating sites for single parents, check out our Single Parents Dating category.

We wrote recently about Match.com selling their European operations to Meetic (see Story). For the sale we knew that Match.com will receive 27 percent share of Meetic plus a 5 million euro note. What we didn't know is, according to Ross Williams, CEO of WhiteLabelDating:

There was a clause in the announcement that didn't make many of the headlines, but I think will tell you the direction IAC is going in: Match has the option to buy Meetic in its entirety in about three years.

This makes things interesting. Before I knew about this piece of information, I had thought Match.com had decided to maybe concentrate on the North American market like everyone else. If Match.com has the option to buy Meetic then this makes more sense in the long run for the two companies. I could never see why Match had decided to get out of Europe since revenue wise they were doing well and, they have numerous other partnerships in places like South America and Asia (therefore they are not just concentrating on North America). If the sale does go through then, Meetic's CEO and founder, Marc Simoncini, will still be the main shareholder with over 20% and 36% of the voting rights.

Visit Mad.co.uk for the full article called Love is in the air.

Since the start of the global recession, online dating services in the United Kingdom have grown 13 percent (September 2008 - February 2009). A total of 5 million singles from the UK are now using dating sites. This is 13 percent of the total UK online population. Genders are split evenly and heavy use members were online an average of 4 hours per month viewing and average of 23 pages a day. 65% of UK online daters are 35 or older. The most popular dating site in the month of February was DatingDirect (owned by Meetic, 1.6 million visitors), followed by POF (with 1.4 million) and then Match.com (1 million visitors).

Read NewMediaAge for more information on the story. Visit our DatingDirect review , our POF review and our Match.com review for more information on these dating sites.

The popular UK dating site, DatingDirect, has recently launch a service called DatingDirect Affinity. It is a separate dating site but it is easily accessed through the DatingDirect membership area. DatingDirect Affinity provides a service based on a unique psychometric test. The test is designed to bring together compatible members and to build strong and lasting relationships. It has almost 100 questions that touch on 71 different psychological criteria. The Affinity test will explore your fundamental values, interests and gather information on your views of love, life and family. The test was designed by a group of psychologists who are specialised in psychometrics and dynamics of human relationships. The test is based on the highest standards of analysis as defined by the American Psychological Association and the Educational Testing Service.

Once you have completed the test, you can view your confidential personality report as well as see a detailed breakdown of your compatibility with other members who meet your search criteria. The compatibility is defined by an affinity score, which each member who has taken the test will have. Your personality report is made up of three groups of criteria. These are: