Cosmopolitan Launches Dating Site

White Label Dating announced that they have partnered with the Cosmopolitan magazine website in the UK to offer a dating service for their readers. The link to the new service is found under the "Love & Sex" menu, titled Cosmo Dating on their website. Cosmopolitan magazine target demographic is females aged 24 to 34. This is good news for the White Label Dating Network since it means more female profiles in this age group for their network of dating sites (WLD share profiles between most partner sites). This demographic is usually the one sought after in the dating industry since, where the women are, the men will surely follow.

If the UK Cosmopolitan partnership goes well, I am sure White Label Dating is hoping to partner with the US Cosmopolitan website. White Label Dating is the most popular branded dating service for companies in the UK and I bet they are hoping to repeat this success in North America.