General News

Match Group has a new dating app called Crown, and to kick off its initial launch in Los Angeles, the company threw a party at the trendy rooftop bar EP&LP in West Hollywood.

The event drew more people than originally anticipated – the company received almost 800 RSVPs. This was an invitation-only event, but word managed to trickle out to L.A. singles. When we arrived, there was a line forming down the block just to get inside.

Crown strategists are positioning the app as a departure from the typical swiping apps modeled after Tinder, because of its intentionally game-like format. Much like you would approach betting on your favorite sports team, say for March Madness, Crown presents you with sixteen matches per day, presented in a bracket format. You pick the winner of each pair of potential matches, until you are left with the final four. When you crown the winner, you have twenty-four hours to message each other and see what happens next. The process starts all over again the next day with new matches.

Dating services are invaluable resources for scientists interested in unraveling the mysteries of human relationships. Countless researchers have turned to these digital matchmakers to extract information about how we mate in the modern age.

Sometimes the dating companies themselves get in on the action. Sites like Zoosk and Plenty of Fish regularly release the results of small-scale polls and surveys, while OkCupid earned widespread acclaim for the edgy investigations of its OkTrends blog.

Coffee Meets Bagel is the latest industry player to share insider insights gleaned from six years of observing singles in action. Dawoon Kang, a CMB co-founder and the company's co-CEO, recently revealed to Business Insider that men and women use the app in distinctly different ways.

Coffee Meets Bagel introduced ‘#LadiesChoice’ in 2016, a new format that offers men and women customized user experiences more in line with their preferences.

Image: Tinder

Tinder is boldly going where it has never gone before. The so-called “hookup app” is not only taking a stab at shaping more serious relationships, it’s also giving users a break from its most famous feature.

Tinder’s latest update is Picks, an exclusive matching option for Tinder Gold members that highlights your most promising matches so you don’t have to sink hours into searching, and swiping, for them.

“Sometimes there just aren’t enough hours in the day to stay on top of your swiping game,” says Tinder’s announcement. “We’ll show you your Picks on a daily basis — and believe us, we know how to pick ‘em.”

Surprising things can predict whether you’re likely to match on a dating app (guacamole, anyone?), but one that comes as no surprise at all is a mutual love of man’s best friend. Dog people take their passion seriously, and thanks to Dig Dates, they now have a dedicated place to find their perfect, pup-loving soulmates.

Tech-savvy sisters Leigh and Casey Isaacson created Dig to address what they consider a serious issue of compatibility.

“Our overall goal with Dig is to provide an easy, fun way to connect dog lovers who are looking to find more love in their life of the two-legged variety,” says Casey. “It’s imperative to find someone compatible both with you and your dog, so we want to make it easier to find someone the two of you really ‘dig.’”

Match Group, the parent company of popular dating app Tinder, has launched a new app called Crown which offers a game-like format for online dating.

It works like this: every day at noon, users are presented with sixteen total profiles, shown two at a time, and must choose only one “winner” from each group of two. Users go through a process of elimination, until you end up with the final four matches, at which point you choose one final winner to be “crowned.” That winner is then alerted he/she has won, but that doesn’t mean you start chatting right away - it’s up to the winner to choose whether or not he/she wants to message you.

The game element is an interesting choice by Match Group. By turning it into a process where there is a possibility to “win,” the idea is that more users would feel invested in the process, and therefore be more likely to reach out. On the other hand, some argue, users might feel more acute rejection if their “winners” choose not to interact.

eHarmony is offering 50% off all of their memberships this weekend in the United States. This long weekend sale starts Friday June 29^th and ends in the evening on Sunday July 1^st, 2018. A coupon code is required when you purchase a membership and you could see a savings of over $100 depending on the subscription length you choose.

To obtain the 50% discount use the code: JOIN

This sale is for new and existing eHarmony members. New members will need to create an account, a profile, and take the personality questionnaire (not required but recommended for quality matches). This takes under 30 minutes to complete and after you will be sent your first batch of matches. You should then take a look at the profiles to see if there are any persons you would like to contact. If there is, you would then need to at this point purchase a subscription (and enter the coupon code) to contact the members. This sale by far makes it the cheapest on a per month basis for a eHarmony subscription.

For more information about this popular matchmaking service, please read our eHarmony review.