Studies

The Australian Consumer Agency Choice has filed an official complaint against popular dating app Tinder for secret multiple pricing levels for its Tinder Plus premium service based on a user’s personal data, including gender, sexual preference, and age.

The complaint was filed with ACCC, the national consumer commission in Australia, according to Mashable. It’s been no secret that Tinder has charged higher prices for Tinder Plus to users over the age of 30, but this is the first time the public has learned of multi-level pricing based on personal data, and the wide range of pricing – from AUD$6.99 to AUD$34. Tinder offered no transparency about their pricing up front, so many users are probably still unaware they are being charged more if they are over 30, or LQBTQ+, or if they are male, for example.

A new study found that 60% of daters said they want to ease back into the dating scene slowly and remain cautious as the coronavirus rages on.

The new study from Dating.com surveyed daters across the U.S. about what they wanted and expected in their romantic lives as they come out of lockdown and venture out again. Since the virus is still spreading in this country, daters remain cautious about when and under what circumstances they are willing to meet in person.

That doesn’t mean they want to keep virtual dating forever – a whopping 85% said they are excited to get back to their normal dating schedule, including meeting dating app matches in person. Despite this excitement, a majority surveyed shared that they will continue to online date because they found it to be a good way to make connections.

Dating site eHarmony has found that quarantine helped solidify new relationships at an accelerated speed as people partnered and navigated lockdown together. The company also found that it helped long-term couples feel more connected, too. 

Relate, a non-profit that provides mental health and counseling services, worked with eHarmony to gather the data. According to Good Housekeeping, they found that 63% of respondents say their relationship feels stronger after quarantining together, and 58% say they know they want to be with their partner forever.

Dating apps like Grindr, Hinge and OkCupid have been weighing whether or not to keep an ethnicity filter on their apps in the wake of protests against police violence in the U.S. and around the world. 

According to Forbes, Grindr announced that it would be dropping the filter as an option from its app in its next update. The company posted a statement on Twitter, adding: “We will not be silent. Black Lives Mater.” But this decision created a backlash among many who saw this move as too little, too late. @guillotineshout responded: “In solidarity we are removing our racism button” is the most tech company thing I could imagine.”

Grindr had received criticism before for the ethnicity filter, but other dating apps like OkCupid and Hinge who also have them, have chosen to keep theirs.

Image: hinge

Dating app Hinge will be rolling out a new in-app video chat feature. Earlier this year, the company added an option for users to let their matches know if they were interested in a video date, and this latest option expands on that.

The company also announced the official launch of Hinge Labs, the first in-house research group to study online dating behaviors beyond just surveying dating app users. One of Hinge Labs’ first projects will be to examine how its users respond to video dating by testing in select markets, according to Mashable. These cities include Dallas, Denver, Miami, Minneapolis, and Washington, D.C. The company will roll out the feature globally later this summer.

As summer begins, more places around the world are preparing to re-open public places after shuttering due to the spread of COVID-19 - including parks, beaches, and some restaurants and offices. Many daters have spent the last several weeks virtual dating from the comfort of their homes, but now according to Mashable, they are considering whether or not to take those dates offline and meet in person. They are also navigating what that might look like. 

COVID-19 has interrupted typical dating practices, but it’s also introduced us to the upside of virtual connection. Zoom dates have become popular in recent weeks not only because the pandemic has forced people to rely on technology for interaction, but also because people like the idea of getting to know someone better before actually meeting.