Match Group

Our updated OkCupid review is now online. The last major overhaul for this review was back in September of 2010. Since then a few things has change with OkCupid. Let’s find out what:

• The price of being an A-List member has gone from $9.95 to $14.95 per month
• Account changes for A-List users now last forever. They use to only last as long as the user pays a subscription fee
• Sending of Woos is now gone (similar to Winks or Interests)
• Statistics and Member Journals have been removed
• Member reviews have been removed but you still can rate members up to 5 starts and write notes about the member (rating and notes are private)
• Match questions have been added
• Members who viewed your profile use to be called Stalkers, they now are called Visitors
• Some changes to profile questions and searching

To find out more about this popular free dating site and the changes please read our updated OkCupid.com review now.

Heads up, Internet privacy advocates: a new report released in June warns the 7+ million members of OkCupid that the site is "a privacy heartbreak waiting to happen."

Since being acquired by Match.com last year, OkCupid's service terms allow the site to share user data with more than 50 websites owned by Match's parent company, IAC/InterActive Corp., and with IAC partners. The site may even archive data after users have closed their accounts or deleted information from their profiles.

Sarah Downey gives a detailed rundown of OkCupid's privacy weaknesses in the report:

• OkCupid does not support HTTPS, a standard web encryption that ensures secure browsing by sending and receiving information in an encrypted form. Without HTTPS, information appears as plain text. With HTTPS, information looks like random characters. The lack of HTTPS on OkCupid means that anyone on your wireless network could potentially read things like emails, profile info, and the answers to your hidden questions on the site.
• OkCupid uses nine different tracking companies and ad networks to obtain information about its visitors. None are part of OkCupid - all are independent third parties mining user data, like pages visited and time spent viewing a specific profile. The FTC requires dating sites to inform members about how their data will be used, but that information is often hidden deep within confusing terms of use or privacy policies.
• OkCupid can keep your data forever. The site's privacy policy states that it collects OkCupid users' "personal interests, gender, age, education, occupation and certain relationship preferences. . . name, email and photo," along with their browser and IP address. It also says that OkCupid "may keep such information archived indefinitely." But on the bright side, you can email OkCupid at privacy@okcupid.com to request that your information not be shared with others.
• Match's takeover of OkCupid means even more data sharing. Match's parent company owns sites like CitySearch.com, CollegeHumor.com, and Vimeo.com, and IAC's privacy policy allows it to share information freely between the companies it owns. "In other words," Downey writes, "your OkCupid data can be shared freely among the 6th largest online network in the world. Not very private."

So what can you do to protect your data online? "Think twice before posting any content on OkCupid or any other dating website," Downey says. "Even if you delete it later, it may be archived permanently." Use a browser add-on to block trackers and ad networks. Use an alias and an anonymous email addresses. And only provide information that is absolutely necessary - if it's optional, don't fill it in.

For more information on this dating site you can check out our OkCupid review.

We just updated our Chemistry.com dating site review and it is now available online. It has been almost 2 and half years (very bad on our part) since the last major update to the review. We usually try to do a major update to the reviews at least once a year and then do minor updates as we come across any new information about the dating site (i.e. price changes, new features, etc.).

So what has Chemistry updated with their service since the last time we did a review? Here is a quick list of the major changes:

• The look and feel of the site has been updated with a more modern look
• The new Stream feature has been added that allows you to see what your matches are up to
• The personality test questions has been modified
• Membership costs have decreased across all subscription levels

To find out more about this matchmaking site and the changes please read our updated Chemistry.com review now.

From Friday July 20 2012, to Sunday July 22, 2012 members of Chemistry will be able to communicate for free.

If you are interested in online dating and are looking for a dating service to evaluate, then Chemistry’s 3 day free weekend is an ideal time to try out this dating site. Chemistry was brought to you by the creators of Match.com. The main difference between the 2 dating sites is that Chemistry relies on their in-depth personality test and complex matching algorithm to supply their members with quality matches. The matches provided are the ones Chemistry has determined are best suited for your personality and have the best chance of creating for you a long-term relationship.

To take advantage of the Chemistry 3 day free weekend all you need to do is create a user account and answer the profile questions. Once completed you will then receive your matches. Then, starting Friday July 20 and for 72 hours you will be able to communicate by flirting (chemistry starters) and sending emails for free. No credit card is required and this promotion is available for new and existing members.

Chemistry had their last free communication weekend in May. To find out more about this matchmaking service designed to find members long-term relationships please read our review of Chemistry.

We found some interesting statistics for OkCupid from the CEO Sam Yagan who did a presentation recently at the Digiday Data Marketing Summit.

Did you know that as of 2012 OkCupid has 10 million plus registered users who send more than 500 million messages each year. Last year they also had 68.3 million visits with which 13.3 million are unique. On average these visitors view 14.18 pages for an average time of 27 minutes and 59 seconds.

With the profiles and tests OkCupid keeps track of a lot of data. This data gives them information on their members demographics, psychographic, lifestyle and consumption habits which is ideal for advertisers who want to zero in on their target market. Like with Facebook, OkCupid is a free service that uses advertisers to pay the bills.

Lastly OkCupid says they have 3 key elements that define their success and they all revolve around their members. They are:

• Distribution of messages
• Recipient’s interest in message
• Keeping reply rates high

For more on this post you can check out the full slide show. To find out what makes this dating site one of the more recommended on the internet, please read our OkCupid review.

It looks like the dating site Plenty of Fish is currently down. It appears to have gone offline sometime late July 6th PST. No official information is available at the moment for the dating site outage. When you try to access POF.com or Plentyoffish.com visitors will receive some sort of “Service is unavailable” message (depends on your browser).

A few people have also reported to us that they have received a database error message. These messages seem to indicate a server problem and not a DNS issue. These problems could range from a hardware or software failure to some sort of denial of service or hacker attack (seems unlikely at this point).

If you have any new information on why Plenty of fish is down, please post a comment. This article will be updated when we receive any more news on why Plenty of fish is down and when it goes back online.