Spark Networks

Just in time for spring, Zoosk has announced the beta release of its new Priority Inbox feature to take Behavioral Matchmaking to the next level. The new technology will prioritize messages from members with whom you are more likely to discover mutual attraction. This update makes Zoosk the first online dating platform to offer a feature that ranks messages in members' inboxes based on the potential for compatibility.

Traditional online dating services are based on static profiles, compiled via one-time surveys and questionnaires. Zoosk, on the other hand, is powered by its dynamic and personalized Behavioral Matchmaking technology, which tracks and analyzes a member's activity on the site in order to recommend better matches. By applying this technology to inboxes, Zoosk is making its experience more effective than ever.

“At Zoosk, we are continuously working to provide the best possible experience for members to find relationship satisfaction online,” said Shayan Zadeh, Co-Founder and CEO of Zoosk. “Lots of dating websites highlight messages from people you’ve already talked to, but our technology allows us to take it a step further by prioritizing messages from new people we think you’ll want to have a conversation with.”

The new Priority Inbox feature will identify messages from members with a greater likelihood of compatibility, which it calls Priority Messages, using stars and highlights. Those messages will be driven to the top of users' inboxes so they can't be missed.

“When developing the Priority Inbox feature, we took into account the fact that sometimes people who date online, especially women, become inundated with messages,” said Alex Mehr, Co-Founder and President of Zoosk. “Priority Inbox is a very unique feature for our members who will be spared the task of having to dig through a mountain of messages to find their desired match; not only leading them to form stronger connections, but to form meaningful connections faster than ever before.”

The patent-pending Priority Inbox feature is currently only available to some Zoosk members, but the site expects to roll it out to the rest of its 25+ million members over the course of the next month. With the #1 grossing mobile dating app and a top 25 grossing app on the iPhone in the United States, Zoosk is already a market leader in the dating industry. The service can now be found in over 80 countries in 25 languages. Priority Inbox is just the latest in a long series of innovations taking matchmaking to the next level and keeping Zoosk on top of the dating game.

Spark Networks, Inc., the company behind many special-interest online personal sites including JDate.com, BlackSingles.com, and ChristianMingle.com, has reported financial results for the fourth quarter and full year ending on December 31, 2013.

"2013 marked our third consecutive year of growth as we continued to execute our long-term strategic plan," said Greg Liberman, Spark Networks' Chairman and Chief Executive Officer. "And, unlike the previous two years, in addition to delivering 12% revenue growth, we also demonstrated a meaningful 8% improvement in contribution for the year, punctuated by a 16% increase in Q4 contribution."

Highlights of 2013 for Spark Networks include:

• Total revenue grew Y/Y for 12^th consecutive quarter
• Total contribution grew 16% Y/Y
• Christian Networks revenue grew Y/Y for 13^th consecutive quarter
• Christian Networks ARPU grew Q/Q for first time since Q1 2013

Revenue in the fourth quarter of 2013 was $17.2 million, an increase of 6% compared to the $16.3 million earned the year before. Full year 2013 revenue was $69.4 million, a 12% increase compared to 2012. The Christian Networks segment was primarily responsible for that growth.

"Our dual engines – the Christian and Jewish Networks segments, anchored by ChristianMingle and JDate – once again drove our performance,” said Liberman. “In 2013, Christian Networks grew 27%, generated more than $40 million in revenue and constituted 58% of the company's revenue base. While impressive in a vacuum, that is even more notable given that Christian Networks generated less than $6 million and comprised just 14% of our revenue when we relaunched the business three years ago.”

Spark Networks clearly has another iconic brand on its hands with ChristianMingle, but it hasn’t all been good news for the company. Wall Street isn’t loving Spark nearly as much as consumers are.

Earlier this month, Spark dropped 19% to $4.66 – earning it the dubious distinction of being Wall Street's fifth-biggest percentage drop - after the company said 2014 could be a tough year for some of its online dating website. Revenue is up, losses are down, but Liberman found that many online dating newbies let their paid subscriptions lapse in the third and fourth quarters.

In the face of stiff competition from IAC/Interactive's Match.com and OkCupid, Spark Networks plans to switch up its strategy in 2014 by reining in advertising and marketing spending. "We're pivoting a little bit here and focusing on profitability,'' said Liberman. Hopefully the new strategy means a little less heartbreak for Spark Networks investors.

If anyone knows how to crack the code of online dating it’s Greg Liberman. Liberman has been president and CEO of Spark Networks since 2004, giving him more insight into the industry than almost anyone else in the biz. He spoke with The Forward in early February about the tremendous success of JDate, the Internet’s most popular Jewish dating service.

Liberman chalks the company’s success up to one simple thing: “this company was built out of a need.” And not just any need – one specific person's need. One of the founders had recently been divorced and was looking to expand his social circle of single Jewish women. Out of that quest, JDate grew organically.

Once the site had gotten its start, it set itself apart from the competition by creating a strong culturally focused community. “Religion is obviously at the core,” says Liberman, “but the majority of the members are Conservative and Reform and interested in a more culturally based identity.” The site provided a meeting place for Jewish singles who wanted to continue the traditions they were raised with, but weren't interested in a heavy emphasis on faith.

When asked how things have changed over the course of JDate’s history, Liberman nominates mobile dating as the decade’s biggest innovation. Mobile is becoming an increasingly important part of our lives, and that includes our love lives. “We saw in 2013 a 114% increase in log-ins via mobile,” Liberman says of JDate. “People are connected all the time, and for us it’s really important. I mean, it’s a huge opportunity for us to continue to drive our mission.”

Mobile isn’t the only change in store for JDate. The site announced the launch of a new marketing campaign on Valentine’s Day 2014 that further stresses the “J” half of its name. The rebranding initiative – JDate’s first – is called “Get Chosen.” Liberman hopes that it will help strengthen the Jewish community and ensure that Jewish traditions are passed on for generations to come. He calls it a “fun, living, breathing campaign” designed to “remind Jewish singles of the cultural ties, not just the religious ones, that make dating, and ultimately marrying, someone else who is Jewish so special.”

The multi-platform campaign will begin immediately across various channels, including print, digital and social. In addition to adding the tagline “Get Chosen” to the logo, JDate revealed a new homepage design for the website. The company also plans to run digital billboards in New York’s Times Square and a street sign campaign throughout Chicago. Other creative elements, including television and web videos to support the “Get Chosen” theme, will roll out later this year.

According to recent research, online dating is now the most popular way to meet prospective romantic partners. If you're considering joining a dating site but aren't sure what to do or what to expect, it's a good idea to proceed with both an open mind for meeting people and a little precaution.

Online dating safety is a concern, and the U.S. Attorney General's office has taken a stand to encourage people to exercise caution when searching for a relationship online because of the recent dating scams, especially when online daters misrepresent themselves in order to extract financial favors.

Zoosk, which markets itself as the number one dating app, has put together a few quick tips for online dating safety, so keep them in mind when you begin your own search:

Create an Alias - Create a new username and use a different email account from your main email when signing up for a dating site to protect your privacy.

Stay Online - Don't give out your personal cell phone number right away, especially if you are feeling pressured. Keep your messages and chats online through the dating site until you meet in-person.

Keep Personal Info Private - Do not share sensitive personal or financial information with someone whom you haven't met. This includes your last name, address, home or work phone numbers in addition to any financial information.

Go Out in Public - Always choose a public venue for your first few in-person dates, such as a restaurant or coffee shop. Never meet for the first time at your/their home, and don't arrange to have your date pick you up. Plan to meet each other at a restaurant or other public location instead.

Tell a Friend - Always let a friend or family member know who, when and where you're meeting for an in-person date with someone you met online.

Here are a few more things to keep in mind when you're online dating:

Meet sooner rather than later. Many problems for daters occur because they form a virtual relationship with their online match and become emotionally invested before they've seen each other face-to-face. Before you get intimate through emails and phone calls, plan to meet each other for coffee in person. Often, a scammer will try to avoid in-person meetings and keep things going online. If your date keeps making excuses for why he can't get together, then move on.

Keep drinking to a minimum. Some people like to have a glass of wine to loosen up on a date. Keep in mind your tolerance levels. If you get tipsy after a drink or two, you might want to consider not drinking at all. Don't make yourself vulnerable to your online dates, especially when you don't know them.

If the state of dating in America in 2014 was summed up in one word, it would be "open-minded."

ChristianMingle.com and JDate.com have teamed up for the second year in a row to bring you inside information on what it means to be single and dating in the United States in the 21st century. The second annual State Of Dating In America report explores the ever-evolving public opinion on sex, infidelity, gender roles and other controversial issues. It also delves into the ways mobile technology is affecting and changing societal norms of courtship and relationships.

"In today's modern world there are so many factors contributing to blurred lines and mixed messages when it comes to dating and relationships," says Rachel Sussman, a Marriage and Family Therapist and Licensed Clinical Social Worker who partnered with ChristianMingle and JDate to analyze the findings of their study. "I see clients every day who are struggling with how to navigate muddled waters in a new or long-term relationship, and this study by ChristianMingle and JDate confirms these issues exist across the country."

The big news coming out of those muddled waters this year is that singles are becoming more and more open-minded when it comes to gender roles, dating expectations and infidelity. Singles have accepted that infidelity isn't always a black and white issue. Shades of gray are an inevitable part of being in a relationship:

• 86% of men and 92% of women consider having sex repeatedly with another person to be cheating.
• 82% of women and 56% of men believed sexting or online flirting is infidelity back in 2013. But this year the number of women who believe that flirtatious messages count as stepping out dropped significantly to 86%, while the number for men dropped slightly to 51%.
• In 2014, 90% of women agree that passionately kissing someone else is cheating. In 2013, that number was 100%. Men's opinions reflected women's shifting views: 86% considered passionate kissing cheating in 2013, compared to 75% in 2014.
• Cheating isn't always a dealbreaker. Nearly a quarter of singles say they would consider marrying someone who is unfaithful to them while dating.

Attitudes toward gender roles are also evolving in major ways. Fewer men believe that they should be the primary breadwinner in a relationship, and fewer men believe it's their duty to pick up the tab on a date. We are, apparently, increasingly confused about whether or not we're actually on a date or just hanging out with someone casually, but we're also increasingly open to the idea of dating online.

94% of respondents say online dating expands their dating pool. Two out of three singles know people who've met through online dating. And 85% of singles say they believe online dating is completely socially acceptable.

For more information on the dating sites which conducted the survey you can read our Christian Mingle review and our JDate review.

Do you know when you're on a date and when you're just hanging out? If you're confused about the difference - you're not alone. It's getting harder and harder to tell for a lot of singles.

According to a new study by Christian Mingle and JDate, there is a lot of ambiguity. Their online survey of 2,647 singles of varying ages (18-59) shows that 69% of respondents are confused about whether an outing with someone they're interested in is a date or not.

Maybe the confusion comes in with the definition of a date. According to the data, only 22% agree that "if they ask me out, it's a date," whereas 24% think it's a "planned evening with a group of friends."

So why all the ambiguity? According to the study, technology might have something to do with it. Fifty-seven percent of 18- to 24-year-olds say texting has made it more difficult to determine whether an outing is an actual date. But among older daters, that isn't necessarily true. Only 36% of 35-44 year-olds think that texting has made it more difficult.

The ambiguity isn't gender-specific either - both men and women generally agree. Mostly, opinions vary by age. The younger the dater, the less likely he or she is certain whether or not it's a date.

"In today's modern world there are so many factors contributing to blurred lines and mixed messages when it comes to dating and relationships," says Rachel Sussman, Marriage and Family Therapist and Licensed Clinical Social Worker who analyzed the results of the study. "I see clients every day who are struggling with how to navigate muddled waters in a new or long-term relationship, and this study by ChristianMingle and JDate confirms these issues exist across the country."

Expectations for men to pay on a date seem to be declining, too. Only 69 percent of men say the man should foot the bill for a date (vs. last year's study of 78 percent). This might be part of the dating ambiguity issue, too, because if the outing isn't clearly defined, there's no need to offer to pay as a gesture of affection or chivalry.

While singles might not agree on what constitutes a date, they do overwhelmingly agree (by 85%) that online dating is a socially acceptable way to meet people. Also, two out of three know couples who have met through online dating sites. Ninety-four percent believe that online dating expands their dating pool.

While the definition of a date might be more and more ambiguous, it seems that online dating is gaining more and more acceptance as time goes on. We'll see what the results say next year.