Match Group

The winter Olympics in Sochi this year may get a little cold - but not for the athletes. According to various reports, they are looking for a little love and warmth using mobile dating app Tinder.

The dating app has become a popular activity to try during down time in Olympic Village where the athletes congregate. The app is location-based so you can find other singles in the hotels next to yours - no matter what country they represent.

The app works easily and has taken off in the U.S. All that is required is a Facebook account, which populates your Tinder profile with photos, age, and location details. Other Tinder users can scroll through photos - swiping right for yes and left for no. When two people match (that is, they both swipe right), they are put in touch with each other and can message quickly.

According to Today.com, the three American skiers who swept the medals in slopestyle last Thursday, Joss Christensen, Gus Kenworthy and Nick Goepper, all admitted to being on Tinder. But does all this activity take away from their concentration on the games?

Kenworthy notes: "For me it's definitely more the game aspect that's fun,'' he said. "Who you think's hot, see if they do, too. I'm not sure how much further it goes than that for me."

Tinder founder Sean Rad told the Wall Street Journal that they noticed a 400% day-on-day increase in new users since the start of the Olympics. Apparently the athletes are starting a trend among young daters who might not have used the app previously.

Tinder however is primarily used by Americans in the Olympic Village, so there's not much hope of hooking up with someone from another team. Christensen admits it's "a little weird" to see his fellow teammates on Tinder. Goepper however keeps his options open and swipes right more often than not, so he's had some success during the games. "I've gotten quite a few notifications that say: 'this person wants to kiss you'," he tells Today.com.

And what about members of the media who are in Sochi and on Tinder? According to some athletes, they don't want to engage with any media employees over Tinder, and prefer to stick with the other athletes. But that doesn't mean that young media employees are doing the same - they prefer to meet athletes, American or otherwise.

The Olympics have a history of hook-ups between athletes that go on behind the scenes, so it's no wonder that Tinder plays into the lore so well. So the question is - what will be the dating app of choice for the summer 2016 games?

Trust PlentyOfFish to come up with a headline as provocative as "New Research Study: The Most Desirable Singles Of 2014." They certainly have a flair for drama, I'll give them that. And I couldn't help taking the bait...I'll give them that, too.

POF wondered who was getting the most attention on the site, so they deployed their research team to analyze the messaging data from over 81,000 user profiles and 1.8 million messages among the 25 to 35 age group. Their mission was to uncover the leading indicators determine whether a user is more or less likely to receive a message. The good news is: the study actually has some good news.

"Women are no longer interested in the bad boy who doesn't want to settle down," the study reports, "and men are increasingly seeking out educated women who are financially independent." Good news, indeed. On the other hand, gender roles are still firmly intact: "women still place high importance on a man's income and men still give precedence to a woman's age and body size." Not such good news, but there's always hope for change.

Key findings from the study include:

• Women between the ages of 25 and 26, receive 14.4% more messages.
• Women who are 33 years old receive the fewest number of messages.
• Women who have a graduate degree receive 6.45% more messages.
• Women who are Catholic receive 20% more messages.
• Men who earn between $100,000 and $150,000/year receive 42% more messages.
• Men with doctorate degrees receive 33% more messages.
• Men who want children receive 23% more messages.
• Those who 'Prefer Not to Say' if they want children receive 21% fewer messages, and those who "Don't want children" receive 42% fewer messages.

Put it altogether, and you've got a pretty clear picture of the ideal man and woman for 2014. The ideal woman is Catholic, thin and 25 years old. She has earned a graduate degree of some kind. She is a dog owner who drinks often or socially. And she has been in a relationship for at least 3 years, but not longer than 8 years.

The ideal man for 2014 is Christian with brown hair and an athletic build. He has earned a doctorate degree and now makes between $100,000 and $150,000 per year. And, perhaps most importantly, he is actively looking for a relationship.

Much to my surprise, I'm finding myself unexpectedly un-offended by the findings. I was expecting completely unachievable standards...instead what I got was a bar that's set high, but doesn't feel completely impossible. Is the study crazy? Am I?

To find out more about this dating site you can read our Plenty of Fish review.

Recipient of Gold
Match.com

Recipient of Silver
eHarmony

Recipient of Bronze
Christian Mingle

The 2013 Dating Sites Reviews Single's Choice Award poll was closed on January 2nd, 2014. It ran for 3 months and 423 voters participated. This article takes a look at the first question of the poll that asks what paid dating site you would recommend for an award. These 3 awards are our most important award as they are decided by our visitors who collectively spend many more hours on dating sites than we do.

This year we listed the top eight dating sites for you to choose from. Gold will be given to the dating site with the most votes, followed by Silver and then Bronze.

The recipient of the Gold 2013 Single's Choice Award is Match.com. It was a bit of a tough road this year in the poll as Match.com received just over 20% of the vote. Last year they had 30%. Still, this dating site leads over its closest competitor by 5%. Match.com continues to show that they are the leading service in online dating and singles continue to use the dating site because it brings results.

The recipient of the Silver 2013 Single's Choice Award is eHarmony. This dating site received 15.37% of the vote which works out to 65 votes. This is just under 2% more votes than Bronze making this a tight race.

The recipient of the Bronze 2013 Single's Choice Award is Christian Mingle. They did a lot of advertising this year which boosted their popularity. Christian Mingle got 57 votes which is 13.48% of the total.

Here are this year's standings for the Single's Choice award for all dating sites in the poll.

1. Match.com
2. eHarmony
3. Christian Mingle
4. How About We
5. Zoosk
6. Badoo
7. Lavalife
8. Chemistry

Once again we would like to thank all those who cast a vote in the Dating Sites Reviews 2013 Single's Choice Award. These results helps guides our visitors in 2014.

So just how easy is cheating online for men compared to women? To what abysmal lows will people stoop to steal another person's partner? And how can you uncover a cheater without tumbling down the rabbit hole of morbid, life-consuming paranoia?

Those are the questions asked on Recovery.org, where a brave sole posed as 40 different people on OkCupid to find out how the Internet affects infidelity. Each fictitious dater was married or 'seeing someone,' and their mission was clear: they wanted to cheat. Real photos were used, and the fake profiles were spread across the 5 US cities dubbed the "most unfaithful" by Ashley Madison.

The profiles were divided into four categories: The Brazen Cheats, The Married Maybes, The Recently Taken, The Sincerely Singles. Each category had distinctive characteristics:

Big changes are in store for Match in 2014, and by "big" I really mean big. IAC/InterActiveCorp, the Internet holding company controlled by billionaire Barry Diller, plans to turn its Match dating services into a separate business with its own chairman. The newly created group - which also includes Tutor.com, DailyBurn and IAC's investment in Skyllzone - could be setting the stage for a potential spinoff.

A whole lot of internal rearrangement will follow the creation of the new business, called Match Group. Greg Blatt, IAC's chief executive officer, will become chairman. Blatt will continue to report directly to Barry Diller, the Chairman and Senior Executive of the Company. Sam Yagan, the CEO of Match, will become CEO of the Group, where he will focus on growing the dating businesses, implementing best practices, and expanding the Match Group portfolio. Blatt will step down as CEO of IAC and will not be replaced. Instead, Joey Levin, CEO of Search & Applications, and Kerry Trainor, CEO of Vimeo, will report directly to Diller.

Diller explained the move in a statement released just before Christmas. "Over the last three years our areas of focus have crystallized, our management teams have developed, our reporting lines have consolidated, and Greg and I agree that a less centralized operating structure, pushing talent and decision-making closer to the businesses, is now the best way to achieve our growth objectives," he said.

"IAC has evolved into three principal areas of focus," he continued, "and we're now organizing that way. First the Match Group, with early and later stage businesses, collectively represents a significant portion of IAC's value. Our ambitions for growth here are great, and with Greg continuing to work alongside Sam Yagan and the talented management teams these businesses have in place, I have utterly no worry that our goals will be realized."

Investors seem to be equally confident. IAC stock vaulted to a six-year high of 70.44 in afternoon trading directly after the announcement, then closed the day up 14% at 68.49. Shares have rebounded 29% since October 30, when IAC's stock sank more than 8% following a disappointing third-quarter sales report and an analyst downgrade.

Things look bright for the spinoff. "They are effectively aligning the best management resources in the best way possible," John Blackledge, a New York-based analyst at Cowen Group Inc., told Bloomberg. "All those businesses that they have spun off before have been pretty significant," added San Francisco-based analyst Kerry Rice.

To find out more about this dating service you can read our review of Match.com.

Recipient
PlentyOfFish.com

The 2013 Dating Sites Reviews Single's Choice Award poll was closed on January 2nd in 2014. It received 423 votes. This article looks at the second question of the poll were we asked you to recommend the best free dating site from our list of seven. For the list we choose the seven most popular free services. A dating site is considered free when a member can create a profile, search for matches, and communicate with all members through email for no cost and with no credit card required. A free dating can offer an upgraded membership that can include other perks but it must keep the core dating site experience free.

The 2013 Single's Choice Award for a Free Dating Site goes to Plenty Of Fish (POF). This makes it the fifth straight year for Plenty of Fish to win this award. They received 22.46% of the vote which is 95 votes in total. It looks like singles have been trying other free sites this year as in previous years POF always received at least 30% of the vote. I wonder if Plenty of Fish will hold onto the top spot again next year? I guess we will have to wait 12 months to find out!

Here are the final results of the poll:

1. Plenty Of Fish (POF)
2. OkCupid
3. DateHookUp.com
4. Meetup
5. BookOfMatches
6. Craigslist
7. Mingle 2

Once again OkCupid.com came in second place. Last year was a close race and this year was just as close. Plenty of Fish squeaked by with just 3% more votes. In other years the difference between first and second place has been more than 10%.

Read our review of PlentyOfFish.com for more information about this online dating service or visit Plenty of Fish directly.