Technology

Dating app Plenty of Fish had a brand refresh on Monday, October 17th. The logo has been updated along with the design of their website and apps. The last brand update happened in September of 2019. The new look goes even more modern with less colors and minimalistic styling. Instead of blues and almost a florescent pink of the old look, the makeover contains several shades of pastel pinks along with black and white. The new design also incorporates some animation touches. For example, on the POF homepage the fish drawings actually move around.

It also looks like they have reverted back to calling the service by its full name "Plenty of Fish" again, instead of using the shorter version "POF". This reverses the original name switch which happened back in 2019.

With monthly downloads of the POF app falling since the last refresh, it looks like POF is hoping the new look (which is designed to appeal to younger adults) and a few other new features will hopefully turn things around.

Match Group has joined Epic Games in expanding their lawsuit against Google and its Play Store, claiming the company paid developers to prevent Play Store competition.

According to a report by Engadget, the companies filed a motion with a federal court in the Northern District of California in October, accusing Google of paying off developers that had the financing and ability to create new Android app stores to compete with Google.

As Tech Crunch pointed out, this would be “a direct violation of U.S. antitrust law known as the Sherman Act,” the amended lawsuit states.

In the original lawsuit, Epic Games and Match Group detailed a program called “Project Hug” that paid game developers hundreds of millions of dollars to keep their games on the Google Play store, notably following the release of Epic Games’ Fortnight in 2018 (where it was made available outside of Google Play, bypassing their fees).

Dating app Hinge is targeting Gen Z daters with new video and polling features which are popular tools on social media apps.

Video Prompts and Prompt Polls help users strike up conversations in a more organic and playful way. Gen Z daters are looking for something more engaging than swiping, so Hinge and other dating apps are turning to game-like and video features to entertain and draw them in.

A video feature already exists in the Hinge app, but with Video Prompts, users are limited to recording within the app instead of posting something from their camera rolls, making for a more spontaneous and less polished introduction. Hinge says that this “encourages a filterless and authentic interaction between users,” according to Tech Crunch.

Match Group, which owns Tinder, Hinge and other popular dating apps, has brought a lawsuit against Apple in India, accusing the tech giant of “monopolistic conduct.”

According to an exclusive report from Reuters, the lawsuit follows other filings the company has made against Apple’s App Store practices, since the company takes commission on every in-app sale and doesn’t allow third party payment systems. Match Group filed a complaint in the Netherlands with the country’s regulatory agency which fined Apple almost 50 million euro, until they came to an agreement to revise App Store practices.

Another lawsuit was filed against Apple in India for its App Store practices, arguing that the company “restricts innovation and development” by “enforcing the use of its proprietary in-app purchase system and ‘excessive’ 30 percent commission,” according to Reuter’s review of the filing. That prompted an investigation from the CCI (Competition Commission of India) back in December of 2021.

A Russian court recently fined Match Group 2 million roubles ($33,280 USD) for its failure to store user data in Russian territory. Match Group owns the popular dating app Tinder, among others.

According to Reuters, Russia is taking action against American companies for refusing to store user data within the country, including against Meta’s WhatsApp, Expedia Group, and Snap Inc. Last month, the court fined Google’s parent company Alphabet for 15 million roubles because it was storing user information outside of Russia.

The move seems to be part of a larger strategy to penalize U.S. tech companies for controlling the data of its citizens in the wake of Russia’s war with Ukraine.

Match Group is bringing the free background checks feature on Tinder to two more of its dating apps: Match (its signature app) and Stir, an app geared toward single parents.

The feature allows users two free background checks on matches, and after that there’s a cost. Right now, premium users on Tinder get four free background checks, and the same will apply for users of Stir and Match, according to The Verge.

The background checks feature was implemented in partnership with security service Garbo which actually runs the background checks. According to The Verge, when a user is chatting with someone and suggests meeting, a box pops up to ask if they want to do a background check. If they tap on the link, they see some safety tips before being transferred to the Garbo platform where the report is accessed.