Bumble

Dating app Bumble has launched a new series of videos catering to countries within the Asian-Pacific (APAC) market, specifically India, Singapore, and The Philippines, to lessen the stigma surrounding its dating app premise: that women make the first move.

APAC countries, especially India, are fast-growing markets for dating apps as younger daters opt for technology over traditional dating methods like matchmaking. However, approaches to dating and matchmaking vary greatly between countries according to Lucille McCart, communications director for Bumble APAC said in an interview with The Drum. For example, religion and religious customs are more important in Singapore and the Philippines compared to markets like Australia and New Zealand.

As a result, Bumble has launched new videos catering to specific markets. The videos for Singapore and the Philippines are called “It Starts With Hello,” designed to create more levels of comfort for women starting a chat over the app. “In Singapore, 87% of people surveyed believed that men should take the lead and only 7% said that this is what is expected of women. Things are slowly changing in this regard, and Bumble is here to advocate for further progress,” McCart told The Drum.

Dating app Bumble recently surveyed its users to get a clearer picture of what singles are looking for as we head into the New Year, and found that attitudes are shifting when it comes to gender, sex, and work-life balance.

Surveying 14,000 of its users, Bumble’s findings point to some major shifts taking place in the dating world, notably around work-life balance. Workaholism is no longer prized, especially among younger daters who prefer to make time for breaks and leisure. More than half of all respondents said they are actively creating more space for rest, and 13 percent said they would no longer date someone with a very demanding job.

The pandemic’s effect on the workplace and peoples’ ability to keep working from home has also shifted attitudes about who to date. Thirty -three percent of respondents around the world say they are now more open to travel and cultivate a relationship with someone who doesn’t live in the same city.

Image: Bumble

Dating app Bumble hopes to share more positivity over its app with the launch of its new feature Compliments.

According to Tech Crunch, Compliments lets a user write a compliment to another user, even before they match. The recipient will be notified of an unread compliment when they log in to the app, putting it front and center. Each user is allowed one message per day to send in the Compliments feature.

To send someone a Compliment, users can look through a person’s profile and see what they would like to message about. The Compliment can be sent on whatever strikes a chord – something they wrote in their bio, a profile prompt response, or anything else. When the user has a Compliment in mind, they can click on the yellow icon at the bottom left corner of a profile (with a heart inside of a speech bubble), and a text box will open where the Compliment can be written. There is a limit of 150 characters per Compliment.

The value for dating app Bumble’s stock has dropped 14 percent after the company lowered revenue forecasts for the fourth quarter, and Gen Z users have increasingly stopped renewing their subscriptions.

Bumble expects Q4 revenue to be between $232 million and $237 million according to Reuters. This is lower than Wall Street projections of $254.5 million, according to Refinitiv data. Still, the company pointed out that paying users for the third quarter increased to 3.3 million from 2.9 million last year, a sign of growth despite the downturn.

According to Motley Fool, on a call with investors, Bumble CEO Whitney Wolfe Herd said that the economic slowdown affected spending for “certain segments of its user base,” notably younger daters, who were not renewing subscriptions at the normal rate. Motley Fool also noted that shares had already fallen 38 percent this year as investors fled dating and tech stocks in general, following a surge of interest and rising subscriptions in dating apps during pandemic lockdowns.

Dating app Bumble announced it will be cracking down on false reports from users who target gender non-conforming and other LGBTQ+ users.

According to CNET, Bumble moderators are already dismissing close to 90 percent of violation reports directed at gender nonconforming members, not because they violated rules as the report points out, but because these reports aim to force LGBTQ+ people off the app. Bumble announced that it will not be tolerating this type of behavior, and they will be removing users who repeatedly engage in the practice of submitting false reports.

"Identity-based hate is an issue that negatively affects many communities and is something that increasingly many gender-nonconforming folks, like trans and nonbinary people, have faced in online dating," the company said in a statement.

Image: Bumble

Bumble has open sourced the AI it uses to detect nude photos, giving developers the technology to help combat the sending of unsolicited images over their platforms.

Bumble’s photo blocking feature called Private Detective aims to curb so-called “cyber flashing” that users have long complained about on dating apps, giving the user the option to delete and report the sender without having to view it. The refined version of the same AI is now available on GitHub for commercial use, distribution, and modification, according to Tech Crunch. The idea is to provide the technology to smaller companies who don’t have the time or resources to develop themselves.

In theory, as Tech Crunch points out, this AI could go beyond dating apps to be incorporated into any app or social platform to help shield users from unwanted content and cut down on lewd photos sent over many types of apps.