Bumble Apologizes for Celibacy Themed Ad Campaign
- Monday, June 03 2024 @ 05:32 pm
- Contributed by: kellyseal
- Views: 819
Dating app Bumble publicly apologized after its new ad campaign about letting go of celibacy was not well-received.
The company debuted billboard ads reading: “You know full well a vow of celibacy is not the answer” juxtaposed against an introduction to “the new Bumble.” This was part of a brand redesign promotion, according to AP.
The ad appeared tone deaf to many women, some referring to it as “anti-choice” during a time when women’s decisions and control over their bodies are being taken away in the wake of the Supreme Court’s Dobbs decision regarding abortion. When the Bumble ad seemed to be telling them what to do with their bodies, coming from a dating app with a reputation that puts women first, it sparked outrage.


