Features

Bumble CEO Lidiane Jones sat down with Tech Crunch to discuss women on the platform no longer making the first move, potential new safety features, AI, and other plans to enhance the app.

In a recent interview Jones shared that she is reconsidering the basic premise of Bumble: that women make the first move. Instead, she said that women should be given the choice of whether they want to make the first move or not, giving them more control in their dating experience.

Jones assured Tech Crunch that her goal of empowering women on the platform remains steadfast: “Our brand awareness is so high, it’s amazing. And if you ask anybody about Bumble, they’ll say it’s about women, and the core of that is not changing. We are a company that really cares about women’s empowerment.”

Grindr’s CEO George Arrison is planning to monetize the app more aggressively, including launching an AI chatbot and putting previously free features behind a paywall.

News website Platformer broke the news about Grindr’s plans to launch an AI-based “boyfriend” chatbot feature that can engage in sexually explicit conversations with users, for a price. Some employees have expressed weariness, as the AI-generated conversations could be based in part on private chats between other human users, pending their consent.

Platformer also learned that Grindr is revising its terms of service to ask people signing up if the company can train their AI models on their personal data, which can include direct messages. This is likely to be a privacy issue going forward for other dating apps who could pursue employing user data to train AI.

BLK dating app has unveiled Spring Mode to help foster more connection among college students during their spring break vacations, when many are traveling and looking to meet people.

According to Blavity, the feature allows college students to place a fun badge on their profiles of the place they plan to visit over their spring break, in case other potential matches might be traveling there, too. Destinations include Hawaii, Cancun, Jamaica, Los Angeles, Cabo, the Dominican Republic, Cancun, Las Vegas, and Miami among other prime locations.

The badges all have unique personality and style, and are modeled after the famous places they represent. The vision behind Spring Mode according to Jonathan Kirkland, BLK’s head of marketing and brand, is in line with the company’s overall commitment to fostering connection and community as well as inclusivity.

Bumble CEO Lidiane Jones is reconsidering the app’s signature selling point: a dating app where females make the first move. The app is scheduled to relaunch later this year, and it seems everything is on the table.

Bumble’s longtime marketing strategy and company mission was to appeal to women and help them feel empowered while using a dating app. Jones however feels that things have changed, and it has become a “burden for a subset of our customers today," according to Yahoo! Finance.

The company has been testing out alternatives, from sending prompts to help women start conversations (and reduce their anxiety about doing so) or they can choose to let their matches start conversations instead.

Dating app conglomerate Match Group has attracted its second activist investor Anson Funds Management LP, who have built a stake in the company.

Bloomberg, who broke the news, also noted that shares of Match Group fell 0.9% in mid-day trading the day the news was released.

Bloomberg also reported that Anson is trying to “change the composition” of Match Group’s Board of Directors, citing reputable sources. The investment firm also discussed with Match Group’s management about embracing AI in its products, which Match Group has already been doing.

Grindr CEO George Arison is hoping to turn things around for the popular gay dating app after a tumultuous year with employees, investors and app users alike. He is focusing on moving Grindr beyond a hookup app, and in streamlining costs.

According to a feature in The Financial Times, an “a la carte” payment option for travel services will be added to boost the company’s revenue. Arison noted that travelling to events such as Aspen Gay Ski Week and New Year’s Eve in Rio de Janeiro is hugely popular among Grindr users, and the company sees advantages to offering those attending a way to connect.

Grindr is currently testing a feature called Teleport, which lets users place their profile in a new location for an hour to connect with others before traveling to that place. Tinder has a similar feature called Passport, where users can mark their location at a place where they are traveling.