Technology

Men using filters to enhance their dating app photos tend to attract more matches, but they also come across as less trustworthy to women.

According to a new study published in Computers in Human Behavior, women were shown 10 profile photos of single men, both filtered and unfiltered versions. Most women preferred the more attractive, filtered versions of the men, but these same women also said they didn’t seem as trustworthy as the men in the untouched ones.

Researchers also found that ultimately while the women found altered profiles less trustworthy, they were in fact more interested in dating the men behind them. According to PsyPost.org, this conclusion “ultimately suggests that the allure of heightened physical attractiveness outweighs the reservations arising from diminished trustworthiness.”

Muzz dating app, formerly MuzzMatch, has had a hard time growing an active userbase in India, despite the country having the third largest Muslim population in the world. Also, nearly 50% of India’s population is under 25 years, making the country the second-largest market for dating apps (after the United States).

Muzz is marketed as a matchmaking app rather than a dating app for Muslim singles, because as founder Shahzad Younas told Rest of World: ““We don’t date. We get people married.” The app however, is encountering safety problems concerning fake accounts and bots, a problem for all dating apps. But there are more issues to consider for a marriage-minded app in India, because dating app users have had their photos taken and used for other purposes.

One such high-profile incident happened in 2022, where a group worked to scrape photos of prominent Indian Muslim women and uploaded them to a dating app “listing them at ‘auction’ with an attempt to humiliate them,” according to Rest of World. This kind of behavior could become more common without specific protocols and safety measures in place.

Match Group has hired a new Vice President of Innovation, a role that will direct the use of AI over its suite of apps.

Mark Kantor comes from his previous role as head of growth at Zynga, and co-founded startups like Yellowbrick and Grafitti, according to Tech Crunch. He will lead a team of engineers and product designers in harnessing AI technology for new features. According to an internal memo received by Tech Crunch, the new team is called ASL, which stands for Art x Science Lab, but is also a reference to an online pickup line (“age, sex, location”).

AI has been a tool that dating apps have incorporated in various ways, including in algorithms to better understand user preferences when delivering potential matches. Now with tools like ChatGPT, daters are using AI for profile-writing and messages, so dating app companies like Match Group are seeing opportunity.

Match Group and its partner Garbo, a nonprofit provider of background checks, have parted ways, according to a story that broke in The Wall Street Journal.

Garbo announced in a blog post that it will be shutting down its consumer-facing business as a result of the split. While details were not shared about exactly what happened, Garbo blamed Match Group for both the difference in priorities and the execution of the service on its platform.

Garbo’s service was integrated into Match Group’s Tinder platform and allowed users run background checks on potential dates using just a name and phone number. Garbo would give them a report stating if the person had any public reports issued against them for past violence, arrests, convictions and restraining orders.

Dating app Hinge is looking for a new head of AI, and is willing to pay almost $400K to the right person who will lead the team.

AI has become increasingly important to dating apps, and Match Group CEO Bernard Kim is capitalizing on the versatile technology to expand product offerings, especially for star app Tinder. Now, he’s focusing efforts on AI for its fastest-growing dating app, Hinge.

According to Business Insider, the new position was created to confirm Hinge as an “AI-first company.” The VP of Artificial Intelligence will lead a team of data scientists and machine learning engineers “to create and deploy AI features across the app,” as reported by Business Insider. The new hire will be based in New York, and report to Ben Celebicic, Hinge’s Chief Technology Officer.

Dating app Bumble is releasing new features for its free and premium services, aimed at fostering a kinder, more curated dating experience, according to the company’s press release.

Mashable noted that one of the new features is Review Before You Send, and will be part of its Compliments feature. While Compliments is intended to encourage positive interactions over the app, sometimes the message isn’t received well, no matter the intention of the sender. In fact, as Bumble tested Review Before You Send, they found that 46 percent of people chose to edit their Compliment after they received the prompt, because it encouraged them to reread their message and think twice about sending it.

Another new feature the app is launching allows users to add their interests to the top of their profile (modeled after the app’s hit “Top Artists” feature, where a favorite band or singer is placed front and center in a user’s profile).