Why the New Year is the Best Time for Online Dating
- Thursday, January 07 2016 @ 09:11 am
- Contributed by: kellyseal
- Views: 1,329
Looking to get the year started on a more romantic note? Now’s the perfect time to join online dating sites. According to Match.com and other notable online dating sites and apps, the biggest surge of new member signups happen between January 1st and Valentine’s Day.
So, you have a lot of time to see who’s out there and try a new app.
This year, eHarmony reported a 21% increase in mobile registrations since the holidays began, and dating app Zoosk also expected a 20% jump in users the first two weeks of January. Grindr, a dating app for gay men, typically experiences a 30-50% increase in users over the holidays, and Match expects an increase of 60% in new members before Valentine’s Day. Most dating apps agree that this is the busiest time of year for them.
The desire to sign up for an online dating site now may be for personal reasons. Most people have spent the holidays together with family members, creating a sense of warmth and togetherness that some singles feel might be missing from their lives. For those who spent the holidays alone, this time of year can feel particularly isolating, which can provide inspiration for expanding social networks and dating. There’s also the plethora of Instagram photos of happy couples taking vacations together, not to mention the announcement of engagement or baby news over social media, which can also create the desire for more people to want to meet someone special. And what about New Year’s resolutions to date and meet more people?
It seems there’s something about this time of year that motivates people to try online dating – but perhaps it’s less about emotion and more about having the time off for the holidays. People have the opportunity to look at their personal lives and see what they could be doing when they have free time.
According to news website MarketWatch, there’s evidence that people tend to join online dating sites when they have time off work and want to look forward to something personal. So it makes sense that the biggest online dating membership surge the Sunday after New Year’s Eve, when most people are still enjoying the holiday break but know that work is about to start up again.
Interestingly, this theory holds true outside of the winter holidays. Some dating sites, including Zoosk, also saw a surge in new members during the U.S. government shutdown in 2013, when many people’s jobs were affected and they were prevented from going to work.
Regardless, this is the best time of year to join a dating website or download a dating app. More people are online now than ever, which means more opportunities. For more information on the popular dating services mentioned you can read our Match.com review and our eHarmony review.
Happy dating in 2016!


