Online Dating Aggregators

What is an online dating aggregator? It is a website that pulls profiles from multiple dating sites based on a search inputted by a user on the aggregator site. James Nord of Rubixx says it is similar to how a travel website like CheapFlights.com works by searching a number of airlines for the best flight. While in theory it sounds like a good idea, practically it has a way to go. One of the main problems is the lack of search criteria. Rubixx allows on their website to input your gender, the gender you are looking for, a age range and a US zip code. This really is not enough information to search on, especially based on the number of profiles that it shows you. You basically end up just looking at pictures. No additional information is present in the simplified profiles Rubixx displays to you in the search results, with the exception of what dating site the profile is found on. Once you find a profile you like, you click on the picture and you are redirected to the dating site where you can look at more details of the profile. Most of the dating sites require you to sign up with a free account before you can view more details. Currently Rubixx gathers profiles from the following dating sites, Match.com, Date.com, Matchmaker.com, AmericanSingles.com Cupid.com, uDate.com, Friendfinder.com and MillionaireMatch.com.

Another similar web portal to Rubixx is Copenda. Copenda calls themselves a Social People Search and Dating engine. With Copenda you can search the social networks hi5, MySpace, Friendster and the dating sites Match.com and PlentyofFish.com. The big news at Copenda is they will be adding Facebook to the search soon in June, 2009. Currently there are more than 200 million users on Facebook. Copenda has more features than Rubixx and in its own way, acts like a dating site. The reason I say this is because you can favorite profiles, add comments to them and even rate them. Comparing multiple profiles is allowed as well as viewing more than one profile photo. Searching at Compenda is more in-depth as well when compared to Rubixx. You can specify keywords, location distance as well as marital status, religion, body type, height range and ethnicity. The only thing missing really is the ability to communicate directly with the person.

For more on the story, read The Washington Post. You can find Rubixx here and Copenda here.