True.com to spend more on Advertising

True
  • Thursday, May 15 2008 @ 02:54 pm
  • Contributed by:
  • Views: 2,711
InformationWeek has a press release from True.com that is called "TRUE.com Increases Advertising Spend to $75 Million, Reflecting Positive Corporate Growth ". I had to laugh at the title. When is growth meassured by the amount of money you spend on advertising. It isn't even money they have spent yet, just forecasted too.