Chemistry's Ad and eHarmony

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The Motley Fool has an interesting point of view regarding eHarmony's charges against Chemistry before the Better Business Bureau's ad council. The charges are in response to Chemistry's new TV and internet ads that mention eHarmony has rejected over a million singles.

The article goes on and explains that the Chemistry ads are free advertising for eHarmony and they don't necessary reflect them in a bad light. It can be a good thing for a dating service to be choosy over which singles can join.