Mate1 Changing Membership Model

Mate1
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Mate1.com’s CEO Liz Wasserman was on the Cyber-Dating Expert Radio Show in August. From listening to the show, we learned several new things. First of all, Mate1.com is a family business launched in 2003. Mate1 is a privately held company and they currently have had over 25 million members registered since launch. About 1 to 2 million members are active at any one time on the dating site. Currently Mate1 is available only in English but there are plans on translating Mate1 into other languages next year sometime.

At the moment Mate1.com offers a 3 Day trial for under $2 and then a monthly subscription for $49.99 USD. They plan to add a 3 months, 6 months and 12 months membership subscription plans soon. Mate1.com has always been free for women to reply and contact any paid member, but this will change soon.

The big news is Mate1.com plans to switch to the freemium business model . This means all the basic services are free on the dating site like creating a profile, searching, replying to any mail message and contacting paid members. The only real thing you will not be allowed to do as far as we know is initiate contact with other free members. You will have to purchase a membership for this (at this point we are unsure if chatting will be available to free members). This freemium model is virtually identical to what Mate1.com was offering women on their dating site except now it is for men and women.

Wasserman did say on the show that in about a week, the new membership model will go into effect. The radio show was posted on August 29th, 2009, just over 5 weeks ago. When I logged into Mate1.com today, I was still presented with the old membership upgrade page and no way to access my mail messages. Obviously things have been delayed, I wonder why?

We did also learn that Mate1 does block certain ranges of IP addresses from different countries that a lot of spam and scammers come from. They also use technology from Iovation to fight fraud. Iovation technology works by taking a digital finger print of a computer. If this computer has been flagged as a potential scammer then the computer is blocked from the dating website.

Mate1.com is also planning to integrate social networking sites like Facebook and Twitter into their dating site. First up is a new Facebook application called "Connect More" which allows you to see which of your friends, friends are members of Mate1 and if they are actively looking for a partner.

For more information, listen to Cyber-Dating Expert Radio and to find out more about this dating site, read our review of Mate1.com.