Moms

Image: Stir

Actress Busy Phillips is starring in her latest project – a new holiday promotion for dating app Stir, which caters to single parents.

The campaign MILF on the SHILF campaign satirizes the popular Christmas tradition in many households with kids of “Elf on a Shelf,” but now with an adult twist. The goal is to help single parents have a little fun this holiday season and embrace their inner MILF or DILF (Mother or Father I’d like Fireside, according to the campaign).

The campaign features a video of Phillips in elf attire posing on a mantel, luxuriating in costume in a bath, and advocating for parents to take care of themselves this holiday season – instead of focusing all their attention on making sure the kids have a great holiday.

Bumble has partnered with Kele Confectionery to offer its users in Singapore the chance to obtain a complimentary bin of treats in celebration of Chinese New Year. In addition, the dating app launched a new video intended to help break down barriers for single women during the holiday, when added pressures are put on them.

Sending a “love letter snack” to the object of your affection during Chinese New Year is an age-old practice in Singapore, and Bumble is hopping on the tradition to spread the love, and to get people to download the app. Since Bumble’s motto is “women make the first move,” the company has been focusing its efforts to appeal to young single women in more conservative cultures in the APAC region, like Singapore.

According to website The Drum, Lucille McCart, APAC communications director of Bumble, said about the promotion: “Our findings in Singapore indicate that cuffing season occurs around Chinese New Year to Valentine’s Day, owing to social pressures around being coupled up during this period. Bumble Love Letters is our contemporary spin on this age-old practice. We want to revive the tradition of initiating a date with treats but also encourage singles to show love to the ultimate date – themselves.”

Image: Match Group

Match Group has announced the launch of its new dating app Stir, specifically designed for single parents looking to date.

The dating conglomerate which owns popular apps like Tinder, Hinge and OkCupid is expanding its suite of apps to focus on certain demographic markets with specific needs, such as single parents. The company found in its studies that many single parents have a hard time on traditional dating apps, and often get ghosted by other members when they say they have children.

"Having kids shouldn't be a dealbreaker when dating," Dinh Thi Bui, Vice President of New Verticals at Match Group, said in the company’s press release. Match Group also noted in its announcement that there are 20 million single parents in the U.S., and that they are often underserved on mainstream dating apps. 

Hinge is giving some love to single Moms this Valentine’s Day, offering $100 in childcare stipends so that they can make plans for a date.

According to the company’s press release, the popular dating app kicked off the campaign on Friday, February 4th ahead of Valentine’s Day. Users who have selected “Have Children” in their profiles will receive an opt-in notification at that time. To be eligible to receive the gift, those who opt in must also comment on someone’s profile that same day. The gift cards will be sent via email to each selected parent, according to the release.

The campaign is in partnership with French singer-songwriter Soko, who is also a single parent. Soko wanted to focus especially on the LGBTQ+ community and encourage discussions on “how to prioritize responsibilities as a parent while also making time to find someone special,” according to the release.

The attitudes of Indian singles towards dating, sex and intimacy are changing as a result of the global pandemic. Interestingly, their parents’ attitudes are shifting along with them.

According to Mint, a recent survey of Bumble users pointed towards this cultural shift, with 34 percent of respondents from India saying they were “more open to exploration” when it comes to sex, ahead of users in the U.S., Australia, Canada and the U.K. This finding was part of a larger study of users across different countries taken over the summer, including over 2,000 participants from India.

A majority of Indians – 65 percent – said the pandemic has changed their approach to sex and intimacy. Almost one in three respondents (33 percent) said they have started living with someone they met on a dating app since the second wave of Covid hit India in March and lockdowns began, according to Mint.

Are you wondering how to meet people over Facebook Dating? The easiest method is to focus on your interests and start joining groups through the dating app – you can connect with people who share those interests, and hopefully make a better match.

Facebook Dating offers groups for its users to join once they begin searching, making it a bit easier to find someone compatible with you. There’s no limit to the number of groups you can join, or how specific you want to be in your search. There are also a number of groups that offer tips and dating advice if you feel stuck or want to commiserate. If you want to find like-minded singles you can join niche groups like vegan daters, or if you’re not interested in narrowing your options too much, you can connect with others based on location.

Here are some popular groups that you might want to check out: