Communication

Since 1987, South by Southwest's annual film, interactive, and music festivals and conferences in Austin have become an increasingly bigger deal. These days it's one of the biggest festivals in America, and with that comes all the exciting excesses you would expect.

It's no stretch of the imagination whatsoever to expect that online dating explodes in Austin during that time, particularly location-based services like Tinder. This year's SXSW has indeed seen a flurry of activity related to online dating, but it isn't making a splash in the ways you'd think.

Meet Ava, a seemingly normal 25-year-old who turned out not to be normal after all. In fact, she simply turned out not to be. Ava was a Tinder bot created to promote a sci-fi thriller, Ex Machina, that premiered at the festival. An Adweek staff member wrote about his encounter with Ava in an intriguingly named piece called Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears.

Ava was capable of having a conversation via the app, but as soon as she directed users to her Instagram, it was clear that something was off. There was just one photo and one video, both promoting Ex Machina. The link in her bio went to the movie's website. And the woman in the photo is a Swedish actress, who just happens to play a role in the film.

On one hand, it's pretty invasive and – yes – pretty spammy. No doubt “Ava” pissed plenty of SXSW-goers off. On the other hand, it's also kind of brilliant. It ties in perfectly with the concept of the film - “she's a bot in the movie, so of course she's a bot on Tinder.”

And that's not the only example of online dating being a big news story at SXSW. Dating app Quiver turned heads with a “Stop The Robot” protest at the festival. On most online dating sites, users are matched via some kind of algorithm. On Quiver, on the other hand, humans help by matching users they think would be good fits.

“Since the idea behind Quiver is to rely on users rather than artificial intelligence,” writes International Business Times, the team behind it held a fake protest outside the Austin Convention Center to “highlight the dangers of tech – and get some good PR, of course.”

Protesters at the faux-demonstration sported shirts promoting Stop The Robots, an alleged organization (but in fact just a website) raising awareness about the dangers artificial intelligence and other advanced tech could pose to humans. They carried signs with slogans like “Stop the AI threat,” “Robots won't care” and “Humans are the future.”

Who knows whether these publicity stunts convert into actual business, but they're certainly fun for the spectator.

There's something magical about springtime. After a winter of hibernation, everyone is ready throw on shorts and venture outside for the first time in three months, blinking and stumbling into the light like survivors of a disaster movie.

Unless, like me, you live in New York City and spent your first day of spring cowering under a blanket, watching snow fall outside your window and cursing the weather gods. It's not all shorts and sundresses yet, but come May sunbathing in Central Park will feel that much more glorious.

For those of you who didn't just get pummeled by snow, the flowers are blooming and so is romance. New data from Zoosk suggests that online dating rates go up in spring, meaning “spring fever” might be a very real thing.

Zoosk's data scientists analyzed 9.6 million conversations, over 850,000 signups, and over 66 million member sessions in search of scientific evidence for spring fever. Is it real? Is it possible to quantify the condition? Do people date differently in spring compared to other seasons?

By comparing the data of Zoosk members from the first two weeks of spring to the data from a month prior, Zoosk claims to have found “conclusive evidence” that spring fever is indeed a real phenomenon.

It began with messages. Zoosk reports that 34% more first messages are sent daily during springtime. After months of online food orders and Netflix being our only companions, it appears spring brings out our desire to connect with other humans again. And it's not just about quantity. The messages sent during spring are also “deeper” - meaning that each user in the conversation sends at least two messages. 28% more messages started daily in spring meet the criteria.

Of course, in order to get to the talking part, people have to sign up in the first place. And they do. Zoosk discovered an 11% increase in daily registrations in spring.

It makes perfect sense when you stop to think about it. This is, after all, the season during which most of Mother Nature's creatures feel a little extra frisky. And it's much easier to find the motivation to dress up and go out when you don't run the risk of developing frostbite by doing so. Not to mention that the mind is much more inclined to wander when you're looking at short sleeves and skirts, rather than knee-length down coats, clunky snow boots, and balaclavas. Dress it up all you want, but “bank robber” is never a good look.

The most successful dating apps are based on visuals, and typically pull your photos from Facebook to create your dating “profile.” This allows potential dates to swipe left and right, rejecting or showing interest – depending almost entirely on the photos you have posted.

Now dating app Glimpse takes things one step further. Acknowledging the power of visuals, the new app uses your Instagram account to help you find matches. That is, Glimpse reveals photos you have taken on Instagram to potential matches, so they can get an idea of your interests, who you are, and what you like.

Instagram seems like a natural fit for online dating, but Glimpse is not the first to make a dating app using visual social media platforms. Take dating app Dreamcliq, launched a couple of years ago to little fanfare, which allows you to create a “vision board” of your interests to attract potential dates - matching according to photo-based profiles. The company marketed the app as being inspired by Pinterest.

There are some challenges with Glimpse. First, if your Instagram is full of selfies, it might be a turn-off for your dates. There are only so many duck faces potential mates can handle. Same thing if you like taking pictures of your food, or your puppy, or even your hiking landscapes – a few artful photographs are great, but sometimes it's too much. Also, what does an extensive photo collection tell you about the person taking the photo, other than they like their dogs, hikes, or crème brulee?

Unlike apps like Tinder, Glimpse doesn’t match based on location, but rather through your hashtags, events, locations and other similarities on Instagram. So, let’s say you include #sunsets or #foodporn tags in a few photos – you’ll be matched with singles in your area who used the same trending phrases. Or, you could be matched with someone you met last month at a party during your work conference. In other words, there seems to be a little more flexibility as well as common interests than a typical dating app. Plus, it gives you a starting point for conversation – something that is missing with Tinder.

Another advantage of Glimpse is that you can advertise yourself through visuals – but instead of worrying about how great your hair looks or whether or not you look big in a certain dress, the app lets you tell a story of who you are through your photos.

Glimpse launched in February and is available on iTunes, but by invitation only.

Singles in the US are feeling totally emojional.

The days of the regular ol' smiley face are long gone. America has upped its emoticon game and we're officially living in the Age of Emoji.

Match.com is back with another installment of its annual Singles in America study. This year, they surveyed a nationally representative sample of over 5,600 US. singles aged 18 to 70+ years and one of 2015's hot topics was emoji use.

“If you had asked me a year ago what I thought of emoticons and emojis, I would have said they are fun and entertaining, but I probably wouldn’t have thought they could help our understanding of human behavior,” writes Dr. Justin R. Garcia. “But as more and more people of varying ages in my own social networks – family, friends, colleagues, dates – use emoticons and emojis...I’ve come to appreciate them as something more than funny little characters.”

To the uninitiated, emojis are practically another language. Even to the initiated, there's bound to be a character or two that's just puzzling. And to a growing number of behavioral scientists, emojis actually are a new form of nonverbal communication to be studied. “In an age of rapid mobile interaction,” Dr. Garcia writes, emojis are a 21^st century system of emotional expression and interpersonal engagement “that can help us understand human affect.”

When asked why they use emojis, US singles offered three top reasons:

• PERSONALITY: They give my text messages more personality (49% men, 53% women)
• EMOTION: It’s easier for me to express my feelings (37% men, 36% women)
• CONVENIENCE: It’s faster and easier than writing a full message (21% men, 18% women)

When asked which emojis singles favor for flirting, the following were the top three responses:

• Winky face (53% of singles)
• Smiley face (38% of singles)
• Kissy face (27% of singles)

Emoji users shared several traits. 62% want to be married (compared to only 30% of non-emoji users) and are more likely to place a high value on finding a partner who is a good communicator. Emoji users are also much more likely to be actively dating and to have sex.

But don't take things too far. While 40% of singles use emoticons and emojis regularly, nearly 75% agree that you should limit your use to 1-3 per conversation. Any more than that, and you may text yourself straight out of a date.

For more on the service which conducted this study you can read our Match.com review.

Are you excited about the new Tinder Plus service that has rolled out in the U.S.? Don't get too carried away – turns out, if you’re 30 or older, you’ll have to pay more than your younger single counterparts.

Tinder is charging users of its premium service only $9.99 if they are under 30, but those 30 and older have to pay $19.99 per month for the same service. In the U.K., the pay gap is even larger.

Tinder has been testing pricing and features of Tinder Plus in various markets prior to its U.S. roll out, which is expected to happen in late March. Reports have been mixed – while Tinder claims that its users have responded favorably to the premium service and its features (as well as pricing), the app’s ratings have declined in the U.K. app store thanks to several harsh reviews.

The success of the new service is important to Tinder, who has yet to capitalize on the sheer number of users of the free service. The company has struggled to come up with viable revenue streams that don’t take away from the user experience (they have tried to avoid in-app advertising), in order to maintain their growing user base. Offering a tiered premium service like Tinder Plus seems the best answer, adding some popular features based on users’ requests - such as the ability to go back and see rejected profiles, or to meet matches in different cities.

But along with these improvements, there are reports that Tinder is placing limits on the number of swipes any user can do per day for the free service (which sparked outrage in the U.K. app stores), prompting users to buy the premium service if they want to continue swiping.

And the latest controversy appears to be age discrimination. In a statement to defend its unusual pricing technique, Tinder said this to NPR: "Over the past few months, we've tested Tinder Plus extensively in several countries…Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus but are more budget constrained and need a lower price to pull the trigger." 

Not everyone is buying Tinder’s explanation. As website Engadget pointed out, this “sleazy” move by Tinder will likely cause more people to lie about their ages on Facebook.

The real test will has come now since Tinder Plus made its U.S. debut this month. Perhaps this is the move that will make room for other competitors in the crowded dating app market.

For five years, Match.com has graced us with America’s most comprehensive study on singles. For this year's Singles In America study, Match surveyed over 5,600 singles of all ages, ethnicities, incomes and walks of life. Naturally, the impact of technology on our dating habits was a major topic of discussion this year.

60% of singles spend at least 1 hour a day on social media. 39% of singles’ daily conversations happen digitally. Now that we're more connected than ever, our online activity has a greater impact on our love lives than ever before. And that means some serious etiquette issues. Let's talk do's and don'ts.

Single men have the following advice for single ladies:

• DO: send photos, send sexy texts, use emoticons, check your spelling and grammar
• DON'T: text more than once before a reply, text during work hours, use netspeak (OMG, LOL, etc), use ALL CAPS

Single ladies have this advice for single men:

• DO: send photos, use emoticons, text netspeak, check your spelling and grammar
• DON'T: send sexy photos, text more than once before a reply, send sexy texts, ask too many personal questions

Unsurprisingly, selfies were huge this year. Women take slightly more, but not by much. Reasons for taking a selfie range from “to capture a moment” (65%), to “to show off where they're at/what they're doing (41%), to “to show off a good hair day or outfit (31%). A majority of people think the most attractive selfies are natural and unenhanced.

On Instagram, single women favor certain kinds of photos. Funny pictures and shots of traveling or landscapes rank highest, followed by pictures of a date's hobbies and pictures of animals. When it comes to those infamous filtered photos of food, men and women are divided. 25% of single women think food pics are a turn on, but only 19% of men agree.

On other social networks, men and women agree that liking a photo is one of the top ways to show interest (38% of men vs 39% of women). Commenting on a photo is also a strong indicator (34% of men vs 31% of women). What you absolutely shouldn't do, on the other hand, is air your emotional drama in posts, take excessive selfies, or ask a date to unfriend their exes.

And here's a fun fact: 54% of emoji-using singles had sex in 2014, compared to only 31% of non-emoji users. Food for thought.

For more information on this dating service you can read our Match.com review.