Studies

Image: Bumble

Bumble has launched a suite of new self-care badges and prompts in time for Mental Health Awareness Month.

The new Profile Prompts and Interest Badges help people highlight and talk about their mental health and self-care practices, according to the company’s press release. The Profile Prompts are available in Date Mode, and users can select from two: “My mental health game changer was…” and “I’m prioritizing my mental health by…”

The new Interest Badges are intended to highlight what self-care is important to a user, and potentially spark further conversation. These include badges for Therapy, Mindfulness, Deep Chats, Nutrition, Sleeping Well, and Time Offline. These badges can be removed or switched out at any time for other interests, and users can add up to three at a time to their profile, according to Bumble's release.

New users are downloading and registering for dating apps every day, and business is booming for the $5.61 billion-dollar industry, despite a recent decline in subscriptions for Tinder.

According to new research gathered from website Cloudwards, 1 in 5 U.S. Internet users are also using a dating app. In fact, the total number of dating app users grew to 366 million worldwide in 2022 alone, up from 240.9 million in 2016 and 323.9 million in 2021.

Gen Z daters seem to have a stronger preference for Tinder, which is the most popular dating app in the U.S. Tinder has a reputation that it’s mainly for singles who aren’t looking for anything serious, and Gen Z daters are on these apps to look for friendships and casual relationships as much as a partner. However, in recent months, Tinder’s new CEO Bernard Kim seems to be taking the app in a new direction and focusing on attracting more serious daters, including testing a new $500 VIP service called Tinder Vault.

Tinder has announced two significant new features it is rolling out, including highlighting relationship types (including non-monogamy) and allowing members to display their pronouns on their profiles.

With the new update, Tinder users will be able to choose from a variety of terms to describe their relationship type, and it will display prominently on their profile just under their name and age. They can choose from descriptions like “monogamy,” “ethical non-monogamy,” “open relationship” or “open to exploring,” for example.

According to the press release, Tinder is making this shift to put relationship types more front and center, since it found that 41 percent of Gen Z users are open to non-traditional and non-monogamous relationships. This feature complements the Relationship Goals feature the company rolled out last year, which gave users the ability to specify if they are searching for “Long-term,” “short term” or long-term, open to short-term” among other types, like “just figuring out my dating goals.”

India is now among the fastest-growing dating app markets worldwide, thanks to a growing young population of singles and their changing attitudes towards dating.

In terms of year-over-year growth, India emerged as the fifth largest market in dating app spending in 2022, according to a new study by data.ai Intelligence. Researchers found that Indian users spent $31 million more in 2022 than they did in 2021 despite economic factors like inflation that affect consumer spending.

Match Group, Bumble, and other major dating app companies have made a big investment in India, hoping to capitalize on this attractive market which now brings in millions of dollars in revenue each year to dating app companies.

Match Group announced that it partnered with research firm Ipsos to conduct a comprehensive study of daters in major markets, and found that overall daters feel positive about online dating.

Sixty-six percent of respondents said that online dating results were “as good or better” than meeting offline according to the study's press release, and 60 percent of respondents said that their online dating efforts have resulted in dates or developed into a relationship.

The report also found that people tend to prefer larger platforms with more people, with the idea that they have more choices when it comes to finding the right person. In fact, online dating is gaining more popularity around the world, with almost half (49 percent) of singles saying they have tried dating apps and websites. India and Turkey lead the way in usage, thanks to changing attitudes about dating, as well as parents using technology to find partners for their children, according to Ipsos.

Dating app Bumble found that more singles in India are practicing “dry dating” or dating while sober. In fact, the dating app expects this to be the number one dating trend in the country in 2023, thanks to young daters.

A recent poll taken by the app found that 24 percent of single Indians who drink say they don’t plan to do so on dates this year, even past dry January. When asked why, the majority (56 percent) said they wanted to get to know the other person “without being distracted,” according to The Economic Times.

Forty-five percent said they were choosing not to drink on dates to improve their health and wellness by consuming less alcohol.