Milestones

Match Group announced in its quarterly earnings call that its star app Tinder will be launching a “high-end” subscription tier this fall. In addition, Tinder will debut a product refresh to cater to the Gen Z dating market.

The company has been testing price points in different markets, including a $500 subscription that was called Tinder Vault, according to CPO Mark Van Ryswyk. In an interview with Fast Company earlier this year, he noted that there’s a market for daters who are willing to pay for good matches, as evidenced by the success of its exclusive dating app The League.

However, the price point was arguably high for an app that will not include human matchmakers, but instead will continue to rely on technology to serve up better matches.

A supermajority of Grindr employees have launched a campaign to form a union, announcing the plan via the Communication Workers of America (CWA) to collectively fight for layoff protections, preserve current benefits, add cost of living pay raises, and strengthen LGBTQ+ rights in the workplace, among other demands.

According to Grindr United’s press release announcing its formation, about 100 eligible members from departments across the company including cloud engineering, customer experience, design, engineering, IT, marketing, privacy, product and quality assurance signed representation cards at Grindr.

Employees are asking Grindr management to recognize their union, but if they refuse, employees will petition the National Labor Relations Board to hold an election, according to The Los Angeles Times. (U.S. Labor law allows companies to negotiate and recognize a union once they have signed up a majority of employees (which Grindr United has), or to hold out for a government-run election.)

Muzz, a dating app for Muslim singles, is hosting a series of in-person events in major cities around the world, most recently in New York. About 250 of the app’s users attended.

The event was held in a halal Italian restaurant in Brooklyn and included religious observances, such as prayer mats set up in an outdoor dining tent for Maghreb, one of the five daily prayers for Muslims. The dating app has also recently held events in Toronto, New Jersey, Baltimore, London and Dubai in the last couple of months.

According to Indian Express, at the beginning of the Brooklyn event, attendees were anxious and worried that they looked “desperate” for attending. At the start of the event, women mingled with other women and men spoke with other men, even though it was intended for mingling between sexes. (Muzz does not currently serve the LGBTQ+ community. Founder and CEO Shahzad Younas told Indian Express there were no current plans to expand its app for inclusion, noting: “We’re still at a stage where the premise of our app, even for the straight market, is considered taboo.”)

Image: Bumble

After three years heading up Bumble, Inc., President Tariq Shaukat has announced he will be stepping down from his role effective September 1, 2023. He will be moving to an advisory role during the transition period, according to the company.

Shares of Bumble stock fell 6 percent the following day in response to the news, according to Investing.com. (The announcement was made after trading hours.) Shaukat has played an important role in the growth of the company, and is recognized for successfully leading it through its IPO in 2021. He’s also credited with expanding the user base, including in new and developing markets.

Analysts at Evercore ISI reacted to Shaukat’s exit, viewing it as “incrementally negative for the company,” according to Investing.com.

Match Group announced the launch of its new gay dating app Archer on June 1st, just in time for Pride month.

According to Tech Crunch, Archer is a “social-first” dating experience specifically for gay, bi and queer men. The app is distinguishing itself from other gay dating apps like Grindr and Scruff by offering traditional social media features within the app.

For example, the app has interest tags that you can search, making the search process easier and allowing filters to be set. Free-form tags will be available post-launch, so users can customize their own interests. Most similarly to social platforms, users can follow one another, paving the way for similar features. (There are plans down the line to add a Stories feature, too.)

Bumble is expanding its suite of apps with the acquisition of Official, an app that helps people improve their relationships through check-ins and date planning, according to Fast Company.

Networking and friendship building are already part of Bumble’s platform, and Official adds to the mix to encourage couples to better communicate and set intentions in their relationships.

Official will remain a standalone app for now instead of being folded into Bumble’s app, though CEO Whitney Wolfe Herd told Fast Company that there were opportunities for the two platforms to “collaborate.” Couples who met on another app will also be able to sign up for Official, which means joining Bumble’s userbase. With the addition of Official, Bumble is seizing on an opportunity to keep people on its platforms even after they’ve met and formed a relationship.