Features

Tinder has been at the forefront of online dating industry growth, making it more accessible to more users than any other online dating platform. So it’s only natural that its accessibility extends to daters in the transgender community.

Transgender online daters don’t have many options when they go online to try and date, because most apps, including Tinder, only allow them to identify as male or female. In the next couple of months, Tinder has said they will be adding more gender identification choices along with more dating preferences.

Tinder is owned by Match Group, but it’s late to the party: other online dating platforms within Match Group, such as OkCupid, have already added more gender preferences to their platforms. In addition to “woman” and “man,” OkCupid’s gender options include “agender, adrogynous, bigender, cis man, cis woman, genderfluid, genderqueer, hijra, intersex, non-binary, other, pangender, transfeminine, transgender, transmasculine, transsexual, trans man, trans woman,” and “two-spirit,” as of November 2014.

Members of the LGBTQ community have pushed for this change in online dating, as they have felt excluded and left out of the conversation as more features are added and improvements made to the online dating experience – except when it comes to their needs and preferences.

Huffington Post Live’s Alex Berg reported deleting her online dating account, writing: “In the grand scheme of problems for LGBTQ people, the options of a dating website might seem like minutia ... [but] that recognition has the power to change the hearts and minds of those who would deny our rights in the physical world.”

It seems Tinder Founder and CEO Sean Rad agrees. “For a long time we haven’t done enough to give [transgender members] a good experience,” he said at the Code Conference in Rancho Palos Verdes, Calif. “It’s harder for them to get what they are looking for. We have to modify our experience to address that.”

Tinder is working on the changes with transgender activist Andrea James and GLAAD, as part of its promise to be more inclusive to its community of daters.

“One challenge we face at Tinder is making sure our tens of millions of users around the world have the same user experience. No matter who you are, no matter what you’re looking for, you should get quality matches through the Tinder experience,” the company said to Fortune Magazine. “There’s an important transgender (and gender nonconforming) community on Tinder who haven’t had that experience … yet.”

OkCupid has always been bold when it comes to analyzing data in interesting ways and making it easier for people to interact online. They were one of the first online dating sites to offer transgender identity options, and now they are aiming to provide a little more depth to the swiping madness we all crave from our online dating apps.

The company is launching “Quickmatch Flavors,” a cute name for an interesting new feature. While most people swipe quickly (in the span of less than a second), making decisions based on a single profile picture, OkCupid aims to provide users with a little more information so they won’t potentially miss out on someone great. After all, the faster we swipe, the more we miss.

The new feature is designed to counter this photo-based one-dimensionality, allowing users to also see a snapshot of someone's personality, too.

Look at it this way: you could like someone’s profile who looks hot, but maybe you’re a couch potato and she is unreasonably obsessed with the gym. Or maybe you’ve passed on a bookish nerd who’s actually great in bed. The OkCupid team wanted to bring more depth to swiping, so they examined user profiles to come up with different types – or “flavors” – of personalities. 

For a taste of the flavors, OkCupid listed some options they tested on their website, and provided a background of their methodology. Flavors are curated groups of people within Quickmatch that fall into a specific category, like liberals, indie music fans or outdoorsy types. But OkCupid found that the feature wasn’t so fun to use when the categories were so boring and simple. 

So instead, OkCupid (being the irreverent website that it is) has come up with some interesting twists for the categories to make it more fun. For instance, in the first round of flavors they included “tattooed cuddlers” and “mannerly metalheads.” Also for more lifestyle-based choices, “holy rollers” (with a smoking joint icon), “Hipster vegans” (again with an avocado smoking a joint), or even “Best in Show” which I can only assume means dog lovers.

OkCupid measured the results, noting which descriptions its users were most likely to choose. People seemed to respond best to descriptions that were more sexual and playful, so they came up with another round of categories, including “Night Owls,” “Bookworms,” “Thrill Seekers,” “Easy Goers,” “Early Birds,” and “Star Gazers.”

OkCupid said in a statement: "We executed this idea because we wanted to explore how to reinforce what makes people unique. Personality and opinions matter when it comes to connecting with people. If it didn’t, we’d all be plain old vanilla. And Flavors speaks to that.”

For more on this online dating service please read our review of OkCupid.

Since its debut, The League has earned a somewhat elitist reputation. True to its name, the dating app screens all of its applicants according to their career and education, making it a place for singles of a certain stature to find each other online.

Recently, the company launched a new version of its dating app in Los Angeles following a soft launch in New York and San Francisco, and is now focusing on events. Potential members are still required to apply before being able to use the app (the company claims more than 100,000 are on its waiting list). But once you’ve been approved as a member, you can join or create new events based on your interests.

TechCrunch interviewed CEO Amanda Bradford about the app’s new focus, and she emphasized its potential. “The overall goal,” Bradford told the news website, is to turn The League into a “members-only club,” with “a killer singles scene.”

Business Insider was a little more skeptical about the relaunch, calling it a “do or die moment” for the company, since they need to make some cash soon. According to Business Insider, The League spent most of the last year rebuilding its app from the ground up because it wouldn’t scale properly – hence the focus on events. The company needed to see if people were just curious about the app because of the media buzz, or if it was a viable platform where its members would truly engage. Although the app is still free, Bradford did say that the plan is to offer a freemium service and start charging a tiered membership fee, similar to a members-only club. “Ads aren’t feasible for us,” Bradford told the website.

The newest version of The League is meant to encourage friendships and networking among the site’s members, and not necessarily limit connections to dating. For instance, a female user can create a “women’s wine circle” or a running group. The focus is more on the activity, event or interest, and less on meeting potential dates, which makes these events more organic and fun compared to a singles party. The League has done its own events for members, but these are limited in comparison to members taking charge and creating events themselves.

So while the company says it’s not moving away from the dating space, it seems to be focusing more on the app’s potential to create connections – whether it’s friendships, business contacts, or potential dates.  The bigger question is how soon the app will be able to grow its membership, stickiness, and eventually its revenue stream.

Use it or lose it. That’s the motto men on Bumble will have to live by from now on. The dating app just announced that male users are now required to reply to women's messages within 24 hours or they lose the match.

Bumble has always been unique. At first glance, you’d be forgiven for mistaking it for Tinder 2.0 - but look closer and you’ll notice the key difference that has made the app a hit in its own right. Once a pair is matched on Bumble, only the woman can send a message. If she doesn’t do it within 24 hours, her match buzzes off into cyberspace, never to be seen again.

By requiring women to make the first move, Bumble takes a feminist stance and places power firmly in female users’ hands. The new update levels the playing field between the sexes even further by requiring men to respond within the same timeframe.

Bumble CEO Whitney Wolfe told Mashable that the goal was to make it an “even keel” experience. "She was held to 24 hours to reach out to you,” Wolfe said. “We feel it's only fair you're confined to the same rules." Previously, men had unlimited time to answer messages.

"I know the whole idea is that it's empowering women, but it also just puts the ball in the guy's court and starts a 'wait and see' game," New Yorker Lauren Drell told Mashable. "It means we need to rush but then a guy can take their time in replying back and vetting options."

Wolfe also says that by applying the 24-hour restriction to all users, they can't "rack up" their number of matches anymore - a common practice on other platforms. "It's helping objectify women less," she explained.

A final goal for the new rule is to prevent ghosting, an increasingly prevalent phenomenon in online dating. According to data from Fortune magazine, 80% of Millennials have been ghosted at some point. Bumble has found that the number of messages sent and chats initiated has significantly increased since the introduction of the time limit.

Male responses to female-initiated chats have gone up 18%, and a chat is 70% more likely to continue once there is a reply. The app has also witnessed a 9% increase in women sending the first message since men are replying to their initial message.

Bumble is confident that the good news will keep coming. Along with being the most frequently requested feature, says Wolfe, testing in the UK found that the male 24-hour timer increased response rate by 20%.

Tinder has just released an update to its app. Now, Tinder users in New York City (where the new feature is being tested) can play "matchmaker" with other users by sharing profiles in their social networks outside of Tinder.

WIth the new feature, these users can share profiles of other users on messaging apps like Slack, Evernote, and Gmail, or social platforms like Linked In, Tumblr, GroupMe, and Wunderlist. Tinder users however are not able to share profiles over Facebook.

In theory, a matchmaking feature on Tinder makes sense because of the sheer volume of users - it expands your network and opportunities even more. The downside of this latest update is that other people on Tinder can take your profile, post and share it wherever they want, and you have no control.

People post their profiles on Tinder knowing that other users of the app can swipe and accept or reject them, but like with online dating sites where users don't necessarily want their work colleagues or family members to know they are signed up - swiping and matching has always been done within the confines of the app. Even though you sign up on Tinder with your Facebook account, and photos are pulled from your Facebook page, your activity on Tinder isn’t posted to your Facebook account for all to see. The two are kept separate for privacy. 

Our work and love lives have generally been kept separate for good reason. Let’s say you have a business meeting with some important clients, who are connected through your boss (and to you) on a platform like Slack or LinkedIn. You probably wouldn’t want them to know how you present yourself on a dating app – as it could be very different from your professional persona. In Slack, you can send a Tinder profile you received to your entire work team if you want. In LinkedIn, you can share the Tinder profile with the general LinkedIn public. (This might make for a good revenge plot if you are upset with a co-worker or an ex girlfriend.)

If you share over Wunderlist, you can essentially make the profile you are sharing part of your “to-do” list. If you want to save and read someone’s profile later, you can do this when you share with Pocket.

Once you share a profile, the recipient gets a link to open the profile in Tinder. If they don’t have an account, they are prompted to join in order to view. (The shared links expire after 72 hours or five clicks, so at least there is a limit on sharing one profile.)

New York is a testing ground for this app feature, so it might be tweaked before it’s launched to other cities.

Will this new feature work for Tinder users? It's hard to tell, but it definitely will make online dating not only more interconnected, but more complicated. When you blur the lines between public and personal and don't give people the capacity to maintain some control over their own profiles, chances are, they won't stick around.

 

Badoo recently launched a photo verification feature which asks new users to verify their profile by sending one to Badoo of them performing a specific gesture which allows a Badoo moderator to compare the person in the photo with the rest of the users photos. If they matched then the photo's and profile for that member is deemed verified.

Last week Badoo let us know that they have added a new feature to their iOS and Android dating apps which allows users to upload 15 second video clips. Before going live the video will be reviewed for inappropriate content by one of Badoo's 5,000 moderators (the same ones which review photos). Badoo decided to add this feature because videos allows online daters to get a sense of what the person they are interested is like. You can expect to see video's from members which show their sense of humor, creative skills, unique quirks, and other insights from the member.

For more about this dating service you can read our review of Badoo.