United Kingdom

Dating app OkCupid has predicted that August 1st will be the most popular day to schedule a date in 2021, thanks to the rollout of the vaccines for COVID-19 in the U.K.

According to Mashable, U.K. Prime Minister Boris Johnson pledged that all adults will be vaccinated by July 31st, and in response, OkCupid projected that there will be a huge spike in people getting together the next day. Singles have felt especially isolated this past year, with virtual dating becoming the preferred option over meeting someone in person. But the rollout of the vaccine seems to be changing attitudes and comfort levels among the dating app’s users.

This projection is assuming that the vaccine rollout goes smoothly and there will be enough doses in the country, which might not be the case, Mashable warned. To date, almost 18 million people had received their first dose of vaccine and about 620,000 had received their second. These numbers met the government’s target for mid-February, with 15 million people now vaccinated in the U.K.

Dating App Jigsaw Raised Funding

Image: Jigsaw

Dating app Jigsaw has raised $3.7 million in funding after its launch in the U.S., positioning it to be a contender in the industry, according to Tech Crunch. The company is backed by angel investors in the UK and the US.

Jigsaw differentiates itself from other dating apps by slowing down the process for users to accept or reject a match. Sixteen jigsaw puzzle pieces hide a user’s face in their profile photo, with only one small piece revealed as a tease. Over time as a user interacts, the photo emerges as the puzzle pieces disappear, two at a time. After a certain number of interactions, the whole photo is revealed. 

Match Group shared its fourth quarter earnings this week, offering investors some cautious optimism on what to expect in 2021. 

Last year the company saw record highs in new users and activity, but faced with economic recessions and a global pandemic, revenue growth remained uncertain. The company delivered slightly better than expected results for the last quarter of 2020, with revenue of $651.4 million for the quarter, up from $547.2 million. Analysts had been projecting $649 million according to Market Watch. Match Group also reported net income of $140.6 million, up from $94.7 million this time last year. 

The hit US dating reality show Dating No Filter from E! Network is getting a remake for UK audiences. Comcast-owed Sky One Network and Now TV will air the new eight-part series, according to Deadline.

The UK version follows a similar format to the original, with a group of singles set up on blind dates by comedians who give their commentary as the dates progress. According to British Comedy Guide, the comedians will be given some control over a range of matches to choose from, and of course they weigh in on any awkward moments.

Image: Tinder

Dating app Tinder released its annual report The Year in Swipe, and found that while the pandemic dominated the year, dating apps benefitted with an increase in subscriptions and user activity. 

While many singles were stuck at home they chose to connect virtually, with messages and swipes up by double digits compared to back in February, according to Inside Hook.

“Travel” was the most-used term this year, especially around March and April when the first lockdowns began and people had to cancel their plans. Also popular in 2020 were pandemic-related ice breakers, with many using the phrase “quarantine and chill” and discussing mask wearing habits and protocols with their matches.

Online dating service eHarmony announced the launch of its new “Real Love” ad campaign, featuring candid moments of couples finding love in everyday, real life scenarios that will be broadcast on key media outlets across the U.S., U.K. and Australia.

There will be a total of seven ads according to the company’s press release, with the first three launching immediately. 

Each ad is a different scenario of love blossoming, the first of two women laughing after trying a new recipe that doesn’t taste so good, which leads to sharing a carton of ice cream and cozying up on the couch. Another features a young woman on eHarmony’s app who is messaging and sharing silly photos of herself with a love interest, with the narrator explaining that real love is “letting someone see every side of you” and “knowing you could be yourself.” The third ad shows a man surprising his date with a romantic setting of glowing red lanterns lining a patio, with a narrator saying “real love is making moments that last forever.”