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CEO of POF, Malgosia Green

Image: POF

Plenty of Fish (POF) has had a reputation as a hookup app among dating app users, but under the direction of CEO Malgosia Green the last two years, the company is pivoting to create a more engaging and authentic experience for users.

In a recent interview with Green posted on the company’s blog, she discusses her primary goal to create a more authentic online dating experience at POF. The company’s research found that 84% of singles said they wanted more authenticity in dating and think all face filters should be banned. As a result, POF was the first to implement a face filter ban and committed to auditing 70 million images and removing face-filtered images. 

Image: hinge

Dating app Hinge wanted to get people meeting IRL back at the beginning of March. This promotional effort offered $100 to users who take a break from the app for one day to go on a date.

For those who wanted to cash in, Hinge required users to go on a date on Friday March 6th and discontinue using Hinge for the next 24 hours. The date the company chose coincided with the National Day of Unplugging.

According to Yahoo! Fianance, users were given a simple set of instructions to follow: log in to the app to set up a date for March 6th. At 4:00pm EST on that day, users were instructed to open their apps and hit “pause your account” before closing the app. Hinge asked that they note the time, because the app will need to be paused for a full 24 hours in order for the user to qualify.

We’ve all seen a rom-com meet-cute. A soon-to-be couple accidentally touches hands while reaching for the same item at a grocery store. Or ends up covered in coffee when one person literally runs into the other on their walk into work. Or gets into an argument during a minor case of road rage. The best meet-cutes in movies happen under dubious circumstances, often at the most awkward or embarrassing moments of the characters lives.

In real life, most of us would prefer to meet our future partners under better conditions, and thanks to online dating, these love-at-first-site meetings are becoming a thing of the past. According to an article published by Stanford University in 2019, matchmaking is now done primarily by algorithms. Today’s heterosexual singles are more likely to meet a romantic partner online than through personal connections. But is that actually what we want?

A new study by dating app Hinge shows that people are more likely to match when they have certain traits in common, rather than the old adage “opposites attract.”

According to the results of the study, people are more likely to match when they share similar backgrounds, particularly religious affiliation, education, and even their initials. The study was conducted by Jon Levy and Moran Cerf of the Northwestern University Kellogg School of Management, and Devin Markell of Hinge. According to an article in Business Insider, they analyzed the outcomes of more than 421 million potential matches on the app to see how similarities in certain traits affected the likelihood of people matching. This included assessing indications of users wanting to communicate outside the dating app.

The average American spends over $120,000 over his or her lifetime on dating, according to a new study. Not surprisingly, seventy percent of daters think that dating is too expensive.

Online banking company Simple.com partnered with OnePoll to survey 2,000 Americans about their expenses when it comes to dating and found on average it costs people $168.17 per month. According to Fox News, they also discovered that dating expenses actually increase once the couple gets married – on average to $185.65 per month - because they want to do things to “keep the spark alive,” according to the report.

Plus-sized daters are feeling more positive about finding love with dating apps, according to a new study by dating app WooPlus.

The company conducted a survey of its 3 million users to find out what they think of the body positivity movement, which has become extremely popular thanks to outspoken stars like Lizzo, Ashley Graham and Tess Holiday, who have brought attention to the cause. These celebrities have been instrumental in shining a light on the problem of fat-shaming by encouraging people to embrace their curves and recognize their own beauty in all aspects of their lives – including their love lives.